Meet the MacPhail Nominees: Springfield Cardinals
11 teams (representing 11 leagues) have been nominated for the trophy, and the
winner will be announced on Dec. 3 at the Baseball Winter Meetings Awards
Luncheon. Over the next several weeks, this fine blog will run interviews with
representatives from each of the 11 nominated teams, in an effort to shine some
light on their promotional strategies and philosophies.
Today, we speak with Mike Lindskog, Public Relations Manager for the Texas League’s Springfield Cardinals (Double-A affiliate of the St. Louis Cardinals). The Cardinals have been named the Texas League Organization of the Year in each of the past two seasons. They averaged 7,078 fans per game in 2007, the second-highest in all of Double-A baseball.
Has your team ever been nominated for the MacPhail Award? If so, ever won it?
To continue to promote Cardinals Baseball and give our guests a mini-Busch Stadium experience here at Hammons Field.
What were some of your biggest promotional successes from this past season? Anything that just didn’t work?
With St. Louis winning the World Series last season, our biggest nights were four (4) World Series Replica Ring Nights and two (2) World Series Trophy Nights. The Circus coming to the ballpark with a huge elephant on the field was a lot of fun too!
What is your favorite sports promotion of all time?
like pink bat day at the Major League level to raise awareness for breast cancer.
Now it’s time to start planning for 2008. Any tricks up your sleeve for next season?
With the St. Louis Cardinals coming to town for a pair of exhibition games and the first-ever Texas League All-Star Game at Hammons Field, we’ll be pretty busy preparing for all the fun in 2008!