Meet the MacPhail Nominees: Springfield Cardinals

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The Larry
MacPhail Promotional Trophy is awarded annually to the Minor League team that
did the most outstanding promotional work during the recently concluded season.

This year,
11 teams (representing 11 leagues) have been nominated for the trophy, and the
winner will be announced on Dec. 3 at the Baseball Winter Meetings Awards
Luncheon. Over the next several weeks, this fine blog will run interviews with
representatives from each of the 11 nominated teams, in an effort to shine some
light on their promotional strategies and philosophies.

Today, we speak with Mike Lindskog, Public Relations Manager for the Texas League’s Springfield Cardinals (Double-A affiliate of the St. Louis Cardinals). The Cardinals have been named the Texas League Organization of the Year in each of the past two seasons. They averaged 7,078 fans per game in 2007, the second-highest in all of Double-A baseball.

Has your team ever been nominated for the MacPhail Award? If so, ever won it?

No.

In 25 words or less, what is your team’s general promotional strategy?Ff_145802_s_1

To continue to promote Cardinals Baseball and give our guests a mini-Busch Stadium experience here at Hammons Field.

What were some of your biggest promotional successes from this past season? Anything that just didn’t work?

2006cards
With St. Louis winning the World Series last season, our biggest nights were four (4) World Series Replica Ring Nights and two (2) World Series Trophy Nights. The Circus coming to the ballpark with a huge elephant on the field was a lot of fun too!

What is your favorite sports promotion of all time?

There are so many great ones throughout the years. We enjoy the "cause-marketing" promotions,Pinkbatsbreastcancer_1

like pink bat day at the Major League level to raise awareness for breast cancer.

Now it’s time to start planning for 2008. Any tricks up your sleeve for next season?

With the St. Louis Cardinals coming to town for a pair of exhibition games and the first-ever Texas League All-Star Game at Hammons Field, we’ll be pretty busy preparing for all the fun in 2008!

Links:

Meet the MacPhails: Memphis Redbirds, Toledo Mud Hens, Reading Phillies, West Michigan Whitecaps, Jacksonville Suns, Tri-City ValleyCats, Fort Myers Miracle

Springfield Cardinals Home Page

3 Comments

Pink bat induced cancer awareness is great, but isn’t there concern that survivors of breast cancer could home to find themselves facing the threat of rampant pink-bat inflicted domestic abuse?

Please comment responsibly.

You gotta love minor league baseball. When I act like a wild animal and run on the field during a major league game, I get arrested…Yet, in the minors, they actually arrange for wild animals to be on the field!!!! Hey, i’ll bet my mets would have done equally as poorly if they called up old dumbo this september….

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