California League Brilliance
While putting together this week’s “Promotion Preview” column, I became intrigued by the Lancaster JetHawks‘ “Big Poppy” bobblehead giveaway. This is far from a typical bobblehead. You see, it combines the Poppy (California’s state flower) with “Big Papi” (Red Sox slugger David Ortiz).
I emailed JetHawks GM Brad Seymour for more information, and he provided the following. Brace yourself:
Meanwhile, in more disappointing promotional news, the iron-fisted entity that is Dr. Seuss
Enterprises recently forced the Lake Elsinore Storm to cancel their “Dr. Seuss Night” promotion. The Storm responded in appropriate fashion, which I will re-print in full:
The Padres affiliate, the Lake
Elsinore Storm
Tried to put on a promotion that
wasn’t the Norm
We called it Dr. Seuss Night on
our website
But something about that didn’t
seem right
Dr. Seuss Enterprises didn’t see
it as funny
They said we could do it but we
didn’t have the money
They didn’t appreciate our
publicity ploys
So we have to inform all the sad
girls and boys
Through the face of it all we
thought we’d persist
Until we were served with a cease
and desist
The theme has been cancelled but
the game will go on
Perhaps it wouldn’t matter if we
were in Taiwan
BensBiz
Ben, can you please please please get me one of those?!