Making the Best of a Bad Situation
This theoretical individual would be trafficking in a well-worn cliche by telling you this, but so what? Cliches become cliches because they often convey universal truths in an easy to remember manner.
And very few entities are as good at “making lemonade” as Minor League Baseball clubs, who are always on the lookout for ways to turn negative situations into positives. A recent example of this is the glut of teams who have crafted promotions that are tied into the exorbitant price of gasoline.
One of the latest to do so are the always innovative Fort Myers Miracle, who have once again gone the proverbial “extra mile” with this promotional endeavor.
The basic gist of the Miracle’s “Cheaper By the Gallon” promotion is that, every Monday, the lowest price for a gallon of unleaded gasoline offered in South Fort
Myers will equal the cost of a box seat ticket for that night’s game.
But it just keeps going from there. Paragraph six of the press release states:
“The Miracle’s goal to “fuel up” the local economy will also include
gallon giveaways. Fans will have the chance to win anything from a
gallon of water to a gallon of sour cream. Anything that comes in a
gallon is fair game for a “Cheaper by the Gallon” Monday giveaway.”
From paragraph seven:
“Monday patrons will also benefit with a discount on popular items from
the grill — hamburgers, cheeseburgers, bratwursts and chicken
sandwiches. The same price for a gallon of gasoline is the same reduced
price for these ballpark favorites.”
“Since there are four quarts in a gallon, if there are four people in
your vehicle when you arrive at Hammond Stadium, your parking is free
on Monday nights.”
And, finally, number 10:
So, there you go. Round up three friends and head over to Fort Myers’ Hammond Stadium on Monday. The ticket will be cheap, parking will be free, and by the end of the evening you might be the proud owner of a gallon of sour cream. What more do you need?
Lemonade has been served.