Deep Fried Cornmeal Enters the Mix in Richmond
On Tuesday, I blogged about Richmond’s “Name the Team” contest. Satisfied with my work, I then took the following day off.
But, as the saying goes: “You snooze, you looze.” And I have lost. For while I was convalescing with Country Joe records and The Roald Dahl Omnibus, a crucial development occurred in Richmond’s contest.
A “wild card” entrant has been added to the list of contenders, courtesy of CNBC sports business reporter Darren Rovell. What happened was this: between 9 a.m. and 9 p.m. Wednesday, fans were asked to submit their “wild card” name suggestions to Rovell. He recieved over 9000 responses, and chose the following (Drum Roll, please):
This is an unorthodox pick, to say the least. Today, Rovell posted on his blog that “The most common names suggested included references to American history
and the local James River. Hundreds of people wrote in for the River
Rapids or River Cats. Others picked names like the Revolution, Generals
Just one fan, meanwhile, suggested “Hush Puppies.” Despite the lack of anything resembling a common consensus, it captured Rovell’s attention for these reasons:
It has that deep-rooted Southern heritage
It’s different from what has been out there
It’s kid friendly
It has great mascot possibilities
It has an automatic concession tie-in
There is some precedent for “Hush Puppies”, since there is already a Double-A team named after a staple Southern food (the Montgomery Biscuits, natch). For the record, I did not submit any “Wild Card” suggestions. But if I had, I would have gone all meta and suggested “Wild Cards”.
At any rate, fans can cast their vote for “Hush Puppies” (or any of the other five suggestions) at the website of the Richmond Times-Dispatch. If the comments section of the Times-Dispatch is an accurate indicator of public opinion, then the local reaction to the half-dozen names on the ballot could charitably be described as “mixed”. This is understandable, given the across-the-board frivolity of the team’s choices. My guess, however, is that fans will come around to the team name (whatever it may be) once a logo is unveiled and an overall marketing game plan established.
It is worth noting that Chuck Domino, chief executive of Richmond Baseball, previously presided over the Lehigh Valley IronPigs. That club has enjoyed two spectacularly successful seasons thus far, and the off-kilter name has played a huge role in how the club brands and markets itself. So, there is reason to believe that the same feat can be achieved in the Richmond market as well.
Promo of the Year Update: As of this writing (2:37 p.m. EST), Bowling Green’s “What Could’ve Been Night” maintains a slight (124 vote) lead over Fresno’s “As Seen on TV Night.” Voting doesn’t end until October 12, so this one is far from over. Vote HERE.
Also, I’m back on Twitter. For real this time: twitter.com/bensbiz