Mike, Mike, and Mics

Thumbnail image for Thumbnail image for omaha-royals-logo.gifThe Omaha Royals are a team of action. Their latest promotional endeavor illustrates this assertion. The assertion that I just made.  

Team president Alan Stein was listening to venerable sports radio duo Mike and Mike yesterday morning, and his ears perked up upon hearing…this:

After ESPN’s NBA analyst Jeff Van Gundy kiddingly suggested that his
television crew should interview fans about their thoughts on the first
half of a game, Mike and Mike’s producers put together some staged
“interviews” with fans. Mike Golic suggested on the air that somebody
might like that idea and pilfer it.

If there’s one thing that Minor League teams excel at, it’s pilfering ideas. So, you can see where this is going:

money.jpg

At each of the Omaha Royals’ 72 home games this season, the Royals
will use a half-inning break for a “Mike and Mike Fan Mic” – going into
the crowd at Rosenblatt Stadium and asking fans what they think about
the game, how cold their beer is, or whatever else they want to chat
about.

As Golic suggested on air and as Stein recognizes, you should have
to pay for a good idea. So, the Royals are preparing to send a contract
to Mike and Mike at their ESPN home in Bristol, Connecticut offering to
pay them – as Stein termed it in his Kentucky drawl – “a dollar a
holler.” In other words, Mike and Mike’s producers earned them the tidy
sum of $72 this year.

$72 is nothing to sneeze at, because no one wants to handle money with mucus on it. But in all seriousness, I really like the idea of a daily “fan mic half-inning.” It will result in a virtual mountain of comedic moments, intentional and otherwise, and I’m hoping that the highlights of this experiment wind up on YouTube.

Along similar lines, I would like to suggest a recurring between-inning skit in which a front office member dresses up as Wendy Williams and dispenses relationship advice to the fans.

In other news…

– The Wall St. Journal ran an item today on the Peoria Chiefs’ new fantasy baseball initiative (the club is renting out O’Brien Field suites for the purpose of conducting fantasy drafts). Word on the street is that an unnamed influential Minor League “biz”-ness blogger helped facilitate the club’s national exposure…

The Tacoma Rainiers have announced extensive renovation plans for Cheney Stadium. This will be the facility’s first major uplift in over fifty years, and will cost an estimated $30 million. The targeted completion date is Opening Day 2011.     

– But when it comes to stadium improvements, it will be tough to top the Albuquerque Isotopes latest additions:

albhomer.jpg

albmarge.jpg

How about that Marge Simpson, folks? Give her a hand. Seriously. She needs one.

– February 27th was “National Pig Day”, and the Lehigh Valley IronPigs celebrated by putting single-game tickets on sale. Despite the poor weather, the Lehigh Valley faithful flocked to the event, with the first person in line arriving at 4 a.m.(!)

pig day.JPG 

This was far better than my personal National Pig Day celebration, which consisted of eating bacon alone in a diner while listening to the man in the booth across from me break off his wedding engagement via cell phone.

I hope everyone enjoys their weekend. Don’t forget that Saturday is National Frozen Food Day, and that Sunday marks 77 years of Monopoly.

benjamin.hill@mlb.com
twitter.com/bensbiz

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