Logos On and On and On
I’ve spent a lot of time over the past week writing about logos. This may seem like a frivolous endeavor, but not when you consider that within philosophy the word “logos” is defined as “the rational principle that governs and develops the universe.”
Not so frivolous after all, is it? Thus justified, let me move on to the changes that have taken place in New Hampshire.
Before taking on the “Fisher Cats” moniker, Manchester’s Eastern League franchise was briefly (and controversially) known as the “Primaries.” It’s fitting, then, that the team has changed its primary colors to ones which evoke the American democratic process: red, white, and blue.
Now that I’ve made things as confusing as possible, as is my m.o., let’s go to the visual evidence. The team’s primary logo used to look like this:
And now it looks like this:
The re-tooled home cap, with enhanced re-tail value:
And this? This is just awesome. Me to this Uncle Sam logo: I want you!
Meanwhile…The Wisconsin Timber Rattlers, one of last week’s blog subjects, have announced a contest in which fans are asked to take a picture of themselves with any of the new logos.
In order to help promote the contest, the team has created some Photoshopped classics of our 26th President to serve as inspiration. Classics such as this:
Now that’s something you can take for granite.