The Spirit of the Times
This may sound pretentious, and I always mispronounce “zeitgeist,” but it’s true. The word is German for “the spirit of the times”, and that’s what attention-grabbing theme nights are all about. Some zeitgeist-capturing examples from 2010 include promos dedicated to “Jersey Shore”, the World Cup, LeBron James, and “Twilight.”
I’m rambling on about this because the almighty Google has recently unveiled its “Zeitgeist 2010” year-end search round-up. Searchable by country and category, it can serve as a handy tool for promo night brainstorming.
My suggestion? Thanks for asking! How about capitalizing on the year’s “Fastest Rising Dance Move” with Teach Me How To Dougie Night. Promote it with a video featuring the mascot learning the craze, show the players dancing on the videoboard, and stage between-inning on-field demonstrations. All fans named with first name of “Doug” or last name of “Douglas” get in free.
Please get in touch with your own Zeitgeist 2010-inspired Minor League promo ideas.
Moving on to an actual good idea, I’d like to highlight the Durham Bulls’ latest fundraising initiative: For every new fan the team receives on Facebook between now and December 25th, the team will donate $1 to the Durham Literacy Center.
Bulls VP George Habel notes on his blog that “Yes we’re buying our friends…but it’s for a very good cause.” Day one of the promotion netted $150 for the cause, while expanding the team’s already formidable social networking presence.
So if you’re not a fan of the Bulls on Facebook, hustle over there immediately and get to likin’.
And, finally, it is worth noting that the Omaha
Royals Storm Chasers are moving to their new home of Werner Park on Friday. This will, once and for all, end the Rosenblatt Stadium era (although the facility will remain standing for the forseeable future).
The Storm Chasers note in a press release that “Moving vans will arrive at Rosenblatt at approximately 8:30 a.m. to complete a process started by the Storm Chasers staff over the past several months. Historical items such as photos, game programs and team records will be preserved and delivered to Werner Park.”
And as for Werner Park, it “will remain under construction even as the front office staff inhabits its new digs. Nearly 75 percent of the work has been completed, including the entire playing field and seating bowl, with final touches to the concession, restroom, press and suite areas to continue into the first part of 2011.”
And as for me, I’m going to make some final touches to this post and then hit “Publish.” It’s really that simple.