I Believe the Children Are Our Future Promoters
Like any self-obsessed writer, I regularly check to see what websites have recently linked to my blog. Most of the time it’s random message board posters with an affinity for giant hamburgers, but occasionally the results are more interesting.
For example, last week I received several dozen hits from a high school teacher’s sports marketing blog. He asked his students to read my recent post on the Lowell Spinners’ “Human Home Run” stunt, and then write a two paragraph response explaining their thoughts on Minor League promotions as well as what sort of promotions they themselves would stage if put in a position to do so. The students’ answers, in the comments section, were not always feasible but certainly creative. A sampling:
I would bring a monster truck to my stadium/arena and it would go flying off a ramp. It would have to jump 6 school buses lined up next to each other. There would also be a huge ring of fire right in front of the ramp to make everything look crazy. The monster truck would have my team’s logo on it. It would be crazy and the place would be sold out.
Seeing that people will pay to watch risky situations. I would promote a pet skydiving. I would let dogs/cats land in the middle of the field before the game. This will honor animal abuse and will also bring fans to the stadium.
My idea would be to have player vs fan game. When the fans buy a ticket for the game they have a chance to enter contests. Then the fans will be picked at random to play a mini game with the players. I think if you give the players a chance to interact with the players it will attract more people.
I think it’s great that teachers are introducing such sports marketing concepts to high school students, as it could potentially get them interested in a Minor League Baseball career. To any high school teachers or college professors who read this blog — I will gladly assist your educational endeavors. Get in touch anytime.
And even more beneficial would be for teams to get involved. Wouldn’t it be great to invite students to the ballpark to take part in the conception and execution of a Minor League promo? While animal skydiving is probably not going to happen any time soon, it would be very interesting to see students’ ideas incorporated into gameday entertainment.
Just a thought. I’ve been known to have those once in a while.
And young promo progenitors would be more likely to come up with social media innovations, such as the Bowling Green Hot Rods’ Facebook Fan Night. This first-of-its kind promo is rolling right along — Facebook fans have selected the game time (6:35) and are now in the midst of picking the uniforms the team will wear that night.