Non-Stop Promo Power Pack
When I was in Lancaster earlier this month, JetHawks food and beverage director Adam Fillenworth told me that the team was on the cusp of debuting “the smallest hamburger in Minor League Baseball. Such an item would be a tongue-in-cheek rebuttal to the “extreme” concessions that have overtaken the Minor League landscape in recent years, a trend that the JetHawks themselves have participated in (see Burger, Stealth).
My reportage, always free from conjecture and hearsay, was once again accurate. For the team has now unveiled their miniature creation: “The Itty-Bitty Burger.”
The tiny hamburgers in deep fried buns are only available for a limited time. They can be upgraded to a “cheeseburger” (the addition of nacho cheese dipping sauce) and can be served with complimentary sides of ketchup, mustard and relish.
“It seemed like everyone was attempting to out-do each other this year by creating food that didn’t look appealing, so we thought we’d go in a different direction,” JetHawks Food and Beverage Director Adam Fillenworth said.
This development is analogous to the rise of punk rock, a no-frills genre formed in opposition to the over-produced pomposity of ’70s arena rock bands.
A particularly adept Me Decade arena-filler was Bad Company, whose hit “Feel Like Bacon Love” was certainly heard at Richmond’s The Diamond on Wednesday. As you’ll recall, the Flying Squirrels staged a “Tribute to Bacon” featuring an appearance by a local detective with the name of Kevin Bacon.
A similarly sizzling promotion occurred last week in Stockton, as the Ports held “Rolling Stones Night.”
A robust crowd of over 5500 fans took in the action on this raucous evening. Some images and explanations:
Sticking with the Cal League north, let’s head over to Visalia to check out this year’s Helicopter Candy Drop. The name of the promo is truth in advertising: candy is dropped on to the field by a helicopter, and then the children in attendance go on a mad scramble.
But that’s not all that’s been going on in Visalia. The day before the Helicopter drop the Rawhide held a “Belle of the Ballpark Grandma Beauty Pageant.” Broadcasting director Donny Baarns writes that:
The contestants each demonstrated a talent during different half-innings; Doris, the eventual winner, led the crowd in a Rawhide cheer (“Next week I will be 96,” she said, “And I can’t believe I finally made the cheerleading team!”) Another played keyboard and sang “Take Me Out to the Ballgame.” The contestants also participated in a “White T-Shirt Contest,” where each was given a basic white Rawhide t-shirt and allowed to decorate it creatively in their own style. The contestants came from local retirement homes, where preliminary rounds where held.
And the winner:
I can’t think of a better image to end the blogging week. Thanks, as always, for reading. And more importantly, get in touch! It can be a difficult thing, this writing game, and your feedback and support is very much appreciated.