A Light Drizzle, Soon to Give Way to a Downpour

“New logo season”, that robust time of year in which fresh Minor League team emblems are unveiled to a salivating public, generally gets going in October and peaks in November.

But I know that there is a certain segment of Biz Blog readers who just can’t wait that long, as they seek new logos with a rapacious intensity that can never be satiated. I’ll aim for temporary placation, then, by sharing three new marks that I have recently come across in my seemingly endless sedentary internet travels.

First, and most extensive, is this Studio Simon effort on behalf of the Daytona Cubs.  In 2012, the team will take the field in uniforms bearing these logos:

"Way to Poochie It Up", observed @bgipple after I posted this logo on Twitter.

The timing of this might give one paws, as the logo was unveiled at the tail end of the season and with little accompanying publicity (not even a press release). But the early, albeit low-key, unveiling has led to a truly anomalous happenstance:

The D-Cubs went on to win this year’s Florida State League Championship, and the merchandise features the new logo despite the fact that the championship team in question never wore it.

At any rate, it’s time to say a fond farewell to the club’s old bear.  This particular shades-wearing cub cultivated an air of studied detachment, and I loved him for it.

Permanent Hibernation

Meanwhile, the following news has emanated from far reaches of northern Michigan: the Great Lakes Loons will be celebrating their 5th Anniversary throughout the 2012 campaign, and a series of commemorative logos are most definitely part of the festivities. These quinquennial marks will be featured on “limited-edition merchandise, stadium signage, and other team-related items.”

Finally, let it be known that there is just one Minor League Baseball game left in the entire 2011 season — tomorrow’s Triple-A National Championship Game between the Columbus Clippers and Omaha Storm Chasers. That contest takes place in Albuquerque, but the 2012 version will be held in the impressive confines of Durham Baseball Athletic Park. The logo for said contest has been revealed and, quite frankly, it’s a load of Bull:

That’s all I’ve got for the time being, but in a few months you can bet your bottom (as well as your top and/or middle) dollar that we’ll be awash in new logos. It is the way of things.

benjamin.hill@mlb.com

twitter.com/bensbiz

8 Comments

Thanks for the logo fix, Ben. That should tide me over until next month.

I’m glad I bought a Daytona Cubs T-shirt when I went to a game at The Jack in May. Now it’s a throwback T-shirt.

God, that old Daytona Cubs logo reeks of old school Clip Art. A detached bear head (wearing sunglasses, no less!) and an underlined “D”? My cat has designed better logos than that one.

I would be happy to post any and all logos designed by your cat.

Well played, Ben…well, played. :)

I love the old Daytona Cubs logo. The “D” represents a sail and the thing below it, the “line,” represents a board. The whole logo is a play on the windsurfing frequently seen off the beach esp. there in Daytona. The Cubby’s detached, nonplussed look together with the wind board represents the whole vibe of the youth in that area. I do like the new logo. Our detached Cub has aged into a mischievous one!

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