It’s A Wrap

In the past I’ve mentioned my desire to focus on the future, but at present I’d like to focus on the past.

All of this is to say is that my various season retrospectives (“look-backs,” as we call ‘em in the biz), have culminated with this: the naming of the Dallas Braden Bobblebelly as 2011’s best promotion.

Art Imitates Life: the Dallas Braden Bobblebelly juxtaposed with the moment that inspired it.

I’ve written about the Bobblebelly plenty already, from this blog post all the way through the article linked to above, and I have no desire to rehash that which has already been hashed. But what I want to elaborate on is just how the Ports’ obtained this honor, as it was certainly no accident. “Promotion of the Year” is determined through fan voting, and from the start the Ports prepared their fan base to be active in this regard. Images of the bobblebelly were first made available through Facebook and Twitter, and on the evening of the promotion itself a #promooftheyear Twitter hashtag was unveiled on the videoboard. From there onward, the bobblebelly was promoted aggressively through social media as the year’s best.

Art imitates life imitates art: Braden posing with fans on the day of the promotion

In other words, the Ports wanted this from the start. The driving force behind the campaign was director of marketing Jeremy Neisser, who came to Stockton from the Arkansas Travelers. The Travs were runner-up’s in last year’s Promo of the Year voting, with their pre-game “Jose Canseco vs. Local Sexagenarian” boxing match losing to the Birmingham Baron’s annual “Rickwood Classic.” Clearly, Neisser wanted to avoid such a fate this time around.

The lesson here is that, like with anything in else in life, “if you want it, it’s yours for the taking.” And this season, the Ports simply wanted it the most.

And to that I say this: “Thanks for caring!”

"I'd love to have my own bobblebelly one day," says one Ports player to another.

The final thing I’d like to mention about the 2011 Promo of the Year voting was that five of the 10 promotions nominated in the “Giveaway of the Year” category (including the Braden Bobblebelly) were created by NYC-based Coyote Promotions.

That could be a coincidence, but it seems to me that when teams venture into uncharted bobble-waters they are more apt to go with Coyote. And such items, owing in no small part to their originality, are more apt to be nominated for post-season accolades. Agree? Disagree?

And speaking of post-season accolades, this blog is done with ‘em. Congrats once again to the Ports’ for emerging victorious, and thanks to everyone who took the time to vote.

Now what?

benjamin.hill@mlb.com

twitter.com/bensbiz

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