Making Do With What You’ve Got
It is of course not something that I can control, but I’ve received several complaints this offseason regarding the relative paucity of new logo unveilings.
And, indeed, times have been tough (especially when compared to a particularly fertile 2010-11). This year’s crop has been limited to the Daytona Cubs, new franchises in Pensacola and Grand Junction, and two Blue Jays affiliates (Dunedin and Bluefield) who responded to changes made by the parent club. The rest have been anniversary marks, All Star Games logos, and various subtle tweaks.
But if it’s logos you want and logos you demand, I’ll do my best. For example, the Billings Mustangs recently unveiled a logo celebrating 60 seasons of professional baseball.
In honor of the club’s 60th Season, the Mustangs, in association with Studio Simon, have developed a 60th Season commemorative logo, which will be featured on multiple applications and platforms throughout the season. The logo will serve as a sleeve patch for both the home and road jerseys, and it will also be available on team merchandise and souvenirs.
Keep in mind that there have been a few small gaps in Billings’ baseball history, which is probably why the words “Since 1948” don’t appear on the logo. That would be confusing, as would the slogan “Celebrating 60 Mostly Consecutive Years of Baseball Since 1948.”
The Rancho Cucamonga Quakes will be sporting new uniforms in 2012, and it’s easy to find “fault” with them. The logo remains the same, but the team is emphasizing its affiliation with the (relatively) nearby Los Angeles Dodgers.
Arguably the most noticeable change will take place on the numbers in the uniform, as the 2012 uniforms will feature the Quakes’ customary “fault line” running through the middle of each digit, giving it a unique and truly “Quake” look.
An addition to the 2012 uniform will feature a red number on the lower left-half on the front of the jersey, which is also a popular feature of the current Dodgers’ uniform.
Quakes’ jerseys will have sleeves in 2012, a change from the sleeveless style worn in years past. The jersey will no doubt be “Dodgerized”, as the left sleeve will feature the traditional “LA” logo.
Missing from the pants this year will be any piping down the sides, as the new pants will be solid white, also emulating that of the Dodgers’ home pants.
I’ve put my weekly Twitter Round-Up on ice for a bit, as I’m not sure if people were getting/enjoying the concept. But I remain committed to that form of social media, and hope that @BensBiz slow march to 1500 followers transitions into a tidal wave to 10 million. I mean, let’s be honest here, I’m worthy of far more followers than I have.
One new Twitter account that should be of interest to readers of this blog is @milbstaffprblms — a compendium of, you guessed it, Minor League staff problems. A few samples:
the shoes under your desk covered in orange clay and the mildewy smell that accompanies them
I would like to note that I am not the one running this account, despite my (subtle) presence in the @milbstaffprblms avatar.
Update! And, wouldn’t you know it, @broadcastrprobs has now emerged. Follow that one too!
Let’s end the week, as we often do, with a video. This one hails from Tennessee, land of the Smokies, and is to be lauded for its commitment to absurdity. (Another Update! Episode Two of the McGinty and Cunningham series is out, and can be viewed HERE.
Commitment to absurdity: a Ben’s Biz Blog guiding principle since 2007. Thanks for reading.