Recommended Reading

The posts on this blog are rarely team-specific during the offseason, simply because there is rarely enough content from one team to comprise an entire post.

Today is one of those rare occasions, as the Reading Phillies have unleashed a torrent of notable news upon the world. First and foremost, the team’s plans for the 2012 Eastern League All-Star Game Home Run Derby are downright hallucinogenic.

The above visual (yes, that is an intern on a crane out in left field) will all come to life on July 10. Perhaps some extensive quoting from the press release would be warranted at this juncture:

[P]layers will be trying to hit select targets around the field to earn points….targets include outfield dunk tanks, R-Phils fanatics jumping on a trampoline, and pink flamingo yard ornaments sprinkled around the outfield. 

Conversely, there will be obstacles hitters will want to avoid in order to not lose points. The Reading Phillies mascots will be scattered around the field, trying to snag balls hit by the all-stars. For each ball the mascots catch, the hitter will be penalized with negative points. 

While the hitting challenge is going on, an exclusive VIP party will actually take place right on the infield. These VIP quests will be protected by a net as they party away with homerun balls sailing over their heads.

Grammy Award-winning musician and Berks County resident David Cullen will also be performing uncomfortably close to the pitcher’s mound in a protected area as he entertains fans and all-stars in attendance.

Those desirous of a detailed visual explanation would do well to watch the team’s five-minute explanation video, linked to in the aforementioned press release.

My guess is that the R-Phils were influenced by the Quad Cities River Bandits, who last season put some very unique twists on the Midwest League Home Run Derby. Any other 2012 All-Star Game hosts planning something similar? Let me know!

Meanwhile, a new logo has come out of Reading as well. This:

Because nothing says "charity" like meat with a malicious smirk?

The above frankfurter, designed by the artists formerly known as Plan B Branding Brandiose, is the new mark for the club’s Baseballtown Charities.  Some explanation:

Baseballtown Charities, a non-profit 501(c)(3) entity, was launched ten years ago in association with the Reading Phillies in order to keep baseball alive in Reading through charitable donations to underprivileged youth, who otherwise wouldn’t have the opportunity to play baseball. The organization was also founded to pay tribute to Reading’s rich baseball history. 

Since its inception in 2002, the Baseballtown trademark has played a necessary part in the baseball community of Berks County. Under the Baseballtown namesake, FirstEnergy Stadium has played host to the High School All-Star Game and the Olivet’s Boy’s and Girl’s Club Championship. Each year, the organization crowns the King or Queen of Baseballtown to honor the past by recognizing that individual’s accomplishments and contributions to baseball/softball.

And, finally, with Valentine’s Day on the horizon the R-Phils have put out a video in which team employees explain the significant role that mascots have played in their love lives.

Maybe one of these days I’ll put out a video explaining how mascots played a role in mine.

benjamin.hill@mlb.com

twitter.com/bensbiz

5 Comments

I just looked over that home run contest, and it is full of so much awesome I started to cry. That is a must attend!

Pingback: Eastern League All-Star Game HR Derby has close resemblance to Calvinball | Off the Bench

The home run derby is really a great idea. I hope it’s a huge success and becomes standard for minor (and major? league home run derbies.

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