From 0-60 in 495 Words

The nationwide fraternity of Minor League mascots added its newest member this past Friday, as the Pensacola Blue Wahoos unveiled this fella to his presumably adoring public:

You may remember that I wrote about this Blue Wahoo a few weeks back, when he was nothing more than an artist’s rendering in search of a name. He has since been bestowed with a moniker, and will forevermore be known as “Kazoo.” Interestingly, the Blue Wahoos are referring to Kazoo as a “fictional aquatic creature” despite the fact that he clearly exists.

The Blue Wahoos are entering their inaugural season, but thanks to the inexorable passage of time they’ll eventually be celebrating anniversary seasons of varying degrees of importance. And when they do, there’s a good chance that they’ll put in a call to Studio Simon. I was recently alerted to the fact that this Louisville-based logo powerhouse has had a hand in three recent anniversary marks, celebrating seasons from 10 to 20 to 60.

Let’s review:

Aberdeen IronBirds, 10th Anniversary

I’d say that the above image is pretty much the definition of “self-explanatory.” So let’s move on.

Fort Myers Miracle, 20th Anniversary

Whereas the IronBirds mark needed no explanation, the above logo has a bit of a backstory. Dan Simon, the man behind the Studio Simon brand, reported in an email that:

The Miracle mark features the script font, and the teal and yellow color palette, that the team sported when they first moved from Miami to Fort Myers in 1992.  In fact, the team wore those colors for at least several campaigns before the move, which means that it was them, and not the team formerly known as the Florida Marlins, who deserve credit for officially bringing teal onto the baseball branding landscape.

But wait, there’s more:

As part of their 20th anniversary celebration this season, the Fort Myers Miracle will be wearing throwback uniforms  from 1992, their first year in Fort Myers after their move from Miami (a move necessitated by the fact that the Florida Marlins were taking over the Miami territory, starting in 1993).

The Miracle will be wearing the teal and yellow caps and jerseys for every Friday and Saturday home game during the 2012 season.  There will be a season-long jersey auction that will conclude at the final home game on September 1, when the highest bidders will win the jerseys.

A portion of the proceeds from that auction will benefit the Dave Clark Foundation, which as Simon notes, should “make you ‘Glad All Over.‘” That one deserves a high 5!

Billings Mustangs 60th Anniversary

I did write about that one already, but the above image is superior to that which I had before. And here at Ben’s Biz Blog, you know we only settle for the very best.

One thing is bothering me, though: is there a word for “60th anniversary”? If this was a 50th anniversary then I’d have the chance to drop “quinquagenary” and 75 brings the opportunity for “dodranscentennial.” But, for now, I’m at a loss for words.

benjamin.hill@mlb.com

twitter.com/bensbiz

5 Comments

That Miracle jersey is a thing a beauty. So unabashedly early-90s…I love it.

I agree. If you’re gonna do something, then do it unabashedly!

Kazoo the Blue Wahoo. Woo Hoo!

Maybe they’ll take to calling him KazHoo. Maybe not.

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