Metallic Birds, Batting Buffalo and Feline Waves

The Aberdeen IronBirds must have been well-rested after the holiday weekend, because this morning they set (what I believe) is the record for the earliest new logo unveiling in the history of Minor League Baseball. Beginning at 6:15 a.m., noted baseball bros Cal and Bill Ripken (of IronBirds’ ownership group Ripken Baseball) embarked on a whirlwind early morning tour of local television stations in order to debut the team’s new logo for 2013 and beyond:

As any seasoned MiLB logo observer will be able to tell, the above mark is a Studio Simon creation. (The team relayed to me via Twitter that “the main design idea” came courtesy of Bill Ripken.) The bird seen above replaces the more overtly cartoonish anthropomorphic plane that previously served as the team’s primary logo.

The IronBird featured in the primary logo is even more prominently featured on the hat:

In a press release put out by the team, Bill Ripken employed three verbs over a five-word stretch in an attempt to explain the reason for the new logo. That’s no easy feat!

“The IronBirds are evolving to continue to remain on baseball’s leading edge,” said Bill Ripken, co-founder and executive vice president of Ripken Baseball. “This is why we wanted a fresh new look and feel to connect with families, and resonate with fans of all ages.”

Another team to have recently jumped aboard the new logo train are the Buffalo Bisons. The team’s previous blue-tinged logo made an overt attempt to highlight their affiliation with the New York Mets, but with the dissolution of that relationship the Bisons have instead chosen to assume an identity distinct of the parent club (which is now the Toronto Blue Jays).

This logo isn’t “new” so much as it is a callback to a look employed by Buffalo during the years 1988-97. Sez the team:

“It was important for us to reestablish our own team identity with our new logo. Our fans have continued to express their fondness of the red, white and blue logo from the late ’80s and early ’90s at the ballpark. We feel this new logo not only pays tribute to that history but gives the team an exciting new look for the future,” said Mike Buczkowski, Vice President/General Manager of the Bisons.

And far be it for me to gratuitously point out press release typos, but this one is really funny:

For the past four seasons, the Bisons adopted a blue and orange theme with a more atomically correct bison charging out of the city landscape.

And, finally, there are the West Michigan Whitecaps. The club has unveiled an array of supplemental looks in advance of their upcoming 20th anniversary campaign.

The “Olde English” logo will now serve as the team’s official road cap. And, wow, that alternate logo on the far right is certainly one of the more ridiculous to come down the pike this offseason. It takes the team’s long-standing primary logo and combines it with a tiger because, you know, the Detroit Tigers are the Whitecaps’ parent club. Here’s one more cut-and-paste job for you, before I end my blogging day:

“I’m excited about these new logos,” said Whitecaps president Scott Lane. “They strengthen the Whitecaps’ identity with the Detroit Tigers in a very literal way for our fans, who are also Tigers fans. I think the logos are a little more edgy and youthful and will appeal to the younger generation of fans.”

Thanks, as always, for your Ben’s Biz Blog patronage. I am evolving to continue to remain your #1 Minor League Baseball news source.

benjamin.hill@mlb.com

twitter.com/bensbiz

2 Comments

The Ironbirds logo is pretty sweet, and I love that the Bisons went back to their more traditional one. As a Whitecaps fan, though, I’m just not too big on the new logos. I understand wanting to be associated with the Tigers after recent success, but I just prefer the regular logos. The away hat is nice, but they really didn’t need to put orange into it, and the tiger tail coming off the wave just isn’t for me. Just one’s mans opinion, though. I give them credit for being creative and offering fans new apparel, however.
–Mike

Pingback: New Logo Alert: The Emeralds Increase Their Northwest Footprint « Ben's Biz Blog

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