On the Road: Day Two of the Promotional Seminar in Louisville

Wednesday, September 25

The previous post in this ongoing saga detailed Day One of the 2013 Minor League Baseball Promotional Seminar, held in Louisville’s Galt House Hotel. And when there’s a Day One it’s a near certainty that Day Two will follow. In my case that’s just what happened, and therefore Day Two is what this post shall detail.

But no matter what day it is, you be sure that there’s a lot going on at the Seminar.

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The morning portion of the Seminar was devoted to “Around the Horn,” in which the microphone is passed around the room so that attendees may detail their most successful endeavor of the 2013 season. I wrote all about this on MiLB.com, which, believe it or not, is the official web site of Minor League Baseball. But I took note of far more than that which was included in the article, some of which I will now share:

– South Atlantic League president Eric Krupa plugged his website Club Philanthropy, which details charitable efforts taking place across the world of Minor League Baseball. (Lots of great ideas are contained therein, although it hasn’t been updated since April.)

– The Gastonia Grizzlies, a collegiate wood bat team, staged a “Dig to China Night” promotion in which plane tickets to China were buried in the infield dirt. Whomever located the tickets in a post-game dig would win them, but here’s the catch — the tickets were one-way only, and nothing else was included as part of the package.

– Myrtle Beach Pelicans GM Andy Milovich said that “Salute to Smells” was his team’s best promotion of the year. I wrote about it HERE.

– Phil Wrye, assistant GM of the Bowie Baysox, extolled the virtues of his team’s “Glow in the Park Night.” 2500 fans received glow sticks, greatly enhancing the ballpark atmosphere (especially prior to that evening’s fireworks display).

– The Tri-City ValleyCats attempted to set the Guinness World Record in the category of “Most People Wearing False Mustaches.” This endeavor was inspired by manager Ed Romero, who has a real mustache. (In other news, I am not a fan of the Guinness World Records governing body. My thoughts on that, and much more, can be heard in the latest GameOps podcast. I was speaking live and direct from Louisville’s Galt House Hotel.)

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– Emcee Todd “Parney” Parnell remarked at one point that during the early stages of the offseason it would behoove teams to look into the upcoming summer movie release schedule. Based on this info, you can plan timely theme nights well in advance. Another solid Parney tidbit was this: “I tell everyone on our staff to read the [local] paper every day. Some of our most impactful promotions have been done at a moment’s notice.”

– The Lowell Spinners talked about their military trading card set giveaway, which honors local servicemen and women both past and present. This is an idea that other teams will almost certainly steal for their own promotional schedules, and later in the week I snagged my own pack of these cards. Check ‘em out (and excuse the glare):

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But, of course, not everyone attending the Promo Seminar works for a Minor League Baseball team. This “Around the Horn” session also gives Job Seekers a chance to introduce themselves and Trade Show exhibitors a chance to promote their product. And when the mic was passed to me, I took the opportunity to lobby for increased gluten-free options at Minor League ballparks in 2014 and beyond. There’s no interest like self-interest ‘cuz self-interest don’t stop!

Wednesday afternoon was largely taken up by “Power Sessions,” in which industry leaders take part in a moderated panel discussion. First up was an intermittently illuminating “What’s Next” roundtable about the future of the industry, which included Minor League exec-turned Astros president Reid Ryan on the panel. I found Reid’s perspective to be an interesting one, in that he is attempting to incorporate some Minor League-style entertainment into the Astros’ big league show. For example — this season, the Astros asked fans to tweet suggestions for the walk-up songs of visiting players.

Michael Hand, the chief marketing officer of Project Brand, spoke on Wednesday afternoon as well. This was the first chance for many in the industry to meet Mr. Hand, who is tasked with obtaining national sponsorship deals for Minor League Baseball as the industry attempts to establish itself as a uniformly formidable sporting entity (which it is!) Hand has an aggressive, take-no-prisoners approach to his job and I got the sense that his intensity and enthusiasm impressed many in the audience.

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The Seminar portion of the day complete, attendees adjourned to the Trade Show cocktail party and silent auction. I made a brief appearance at this shindig, but, like the day before, soon left the hotel in order to spend the evening with an actual Louisville resident. Wednesday’s tour guide was Dan Simon of Studio Simon fame (he designed this year’s Promo Seminar logo, in fact), and during a drive around the city we saw many sights and some of them I actually managed to take pictures of.

Such as this — Jim Patterson Stadium, home of the University of Louisville baseball team.

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This was a very impressive looking facility, as were all of the University of Louisville facilities I saw during my time in the city. It kinda left me with the impression that academics is not exactly the top priority at this institution, but who knows? Maybe they’re excelling on all fronts?

One pocket of the city that’s definitely excelling on all fronts is St. James Court, located in “Old Louisville.” The houses on this tree-lined street were a sight to behold, bestowed as they were with turn-of-the-20th century Victorian architectural splendor, and I immediately began to fantasize about living in one of them.

I’m not sure what adjective anyone else would use, but I’m going to go ahead and call this fountain “iconic.”

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The Conrad-Caldwell house is on the corner, fully restored and open for tours. The internet informs me (and by extension, us) that this house is a “stunning example of Richardsonian-Romanesque architecture” and though I don’t know what that means I am nonetheless impressed.

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There was more to my evening in Louisville, but since it wasn’t documented photographically it may as well have not happened. If there was only a way in which one could paint a picture with their words!

benjamin.hill@mlb.com

twitter.com/bensbiz

2 Comments

More great stuff!!

I, too, was impressed by Michael Hand and Reid Ryan!

Did you get to see the Simon Studios? Was it the one at the small Bowman Field Airport?

Man, I wish I could have showed you around to some other cool places here in town!

Looking forward to the Day Three piece tomorrow!

D

Dominic J. Latkovski

dom@theskillvillegroup.com

Office: (502) 458-4020

Cell: (405) 408-2238

Fax: (502) 458-4025

P.O. Box 36061

Louisville, KY 40233 U.S.A.

emailsigdl3

Pingback: On the Road: Day Three of the Promotional Seminar in Louisville « Ben's Biz Blog

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