Show, Meet Road. Road, Meet Show.
A very short time ago, within the same galaxy that I am currently communicating from, I wrote about the Tri-City ValleyCats’ exemplary “Show on the Road” promotion. Read all about it simply by clicking on the link provided, but if time and/or battery life and/or attention span is at a premium and you are unable to do then here’s a synopsis:
For “Show on the Road,” the ValleyCats brought their Minor League game day experience to a local youth field, complete with on-field introductions, mascot races, between-inning contests, and, of course, more. Commence image placement:
Soon after I my post about “Show on the Road” I received the following email from Round Rock Express director of communications Jill Cacic (because remember, you can’t spell “director of communications” without “Cacic”):
We actually put on a very similar event this year in a partnership with RBI [Reviving Baseball in the Inner Cities] Austin called “Triple-A for a Day.” We brought out our entire promotional crew, mascot, PA announcer, [on-field emcee] Ballpark Rob, the grounds crew and the hot dog vendor (can’t leave Dell Diamond without him!) down to Downs Mabson Field for the RBI Austin Kid Pitch Championship to turn their field into Dell Diamond. Former MLB pitcher and University of Texas legend Greg Swindell threw out the ceremonial first pitch….It was a really great event and made these kids’ year. There were over 200 people in the stands to watch this game when they said they normally have maybe 30-35. It’s an event that we’re looking to turn into a yearly partnership with RBI Austin.
Here are a few choice photos from the team’s Facebook photo album chronicling the event:
Or, if moving pictures are more your thing, there’s this Reckless-ly enjoyable recap video:
In a similar vein, this past June the Beloit Snappers invited fans out to the ballpark for a “mystery event” at Pohlman Field.
Per the team:
All those in attendance will get the chance to meet Snappers players and coaches and they’ll receive a free ticket to the Snappers sixth fireworks show of the season on June 29th. A free hot dog and soda will also be given to everyone who shows up for this secretive happening. All other information about the event is considered highly classified.
This “mystery event” turned out to be a flash mob of sorts, as the 200 or so participants headed to a nearby youth field in order to, yes, bring the Minor League game day experience to a non-traditional environment. Once again, a few photos from the team’s Facebook photo album:
And so it went, and so it goes. I am fully expecting “Show on the Road” style events to proliferate in the year of our Lord 2014. Don’t let me down, industry. Don’t let me down.
Ben’s Biz Blog post #993 shall now cease to function.