Guest Post: Tis the Season for the Holiday League

Tomorrow is Thanksgiving, and with Thanksgiving comes the official start of the holiday season. What better time, then, to turn this blog over to the Holiday League? 

Yes, the Holiday League — a theoretical three-team (and growing) circuit whose logos are entirely real. The “HL,” as I just decided to call it, is the brainchild of artist/designer/baseball fan John Hartwell, who established Hartwell Studio Works in 2006. In this post he talks about his professional background, how the Holiday League came to be, and, most importantly, shares his collection of HL primary and alternate marks. This should gave you logo fiends out there — you know who you are — a lot to talk about, but even casual fans should enjoy perusing an imagined sporting realm which has room for zombies, reindeer, and anthropomorphic evergreens. Get ready to read John’s words now, as this italicized intro has run its course. 

holidayleague-logo

I’ve been working as a creative professional for the past 20 years, first as an illustrator and cartoonist, adding graphic designer to my description for the past ten. I cut my sports teeth on the Nolan Ryan-era Texas Rangers and absolutely feel in love with minor league baseball in the mid-to late 90‘s with the San Antonio Missions. Games at the Wolff with Henry the Puffy Taco and Ballapeño are not to be missed.

When Hartwell Studio Works launched as in independent sports design shop in 2006, one of my very first clients was Jonathan Nelson and the Birmingham Barons, doing a variety of marks for the team, including a team rebrand in 2008. As the studio’s client list grew, I knew marketing and self-promotions needed to be part of the regular project mix.

The Holiday League started as last Christmas’ North Pole Reindeer studio promo. The Reindeer were, if nothing else, a clever idea that made me laugh. It could have fallen flat on its face, but at least I would have fun doing it.

reindeer-primary

reindeer-secondary

North Pole Reindeer secondary marks

The overwhelmingly positive response to the Reindeer, however, led to the idea that this “Holiday League” could have real legs as a studio promotional campaign. The “Holiday League” name was a throw-away line in the Reindeer promo, but through the Huggers and Creepers promos and the league website and store launches, the whole thing has taken on a life of its own. It’s proven to be a great creative exercise, giving me a chance to try out new ideas and stay fresh.

Arborville Huggers “traditional” logo option for fan voting. (Extra points to whomever can identify the Monty Python reference in the original email promo.)

huggers-traditional

The Arborville “hippie” option:

huggers-hippie

The Huggers logo option for “today’s modern hipster.”

huggers-hipster

The Amityville Creeper primary logo. I briefly considered hailing them from Crystal Lake, but thought that might be too obscure:

creepers-primary

Don and Doug the Doubleheader. The Creepers were an exercise in making bad baseball + Halloween jokes.

creepers-doubleheader

Credit for Bat Boy goes to a designer buddy of mine who, when I told him about the Creepers idea over lunch, blurted out “Bat Boy!” as a name for one of the mascots. I literally stopped in mid-chew, smacked my forehead, and realized it was a far better idea than the vampire character I originally had in mind. He was kind enough to let me use his much better idea!

creepers-batboy

I’m a big fan of The Walking Dead, so Wally the Walker was a no-brainer (get it?) for the Creepers. I laugh every time I look at him. 

creepers-wally

This year’s Christmas promo is already teed up with a return trip to the Reindeer. It will be a bit different from what has gone before, but I think folks will get a kick out of it. Next year’s holiday teams have already been determined, and I’m already looking forward to Christmas 2014.

Keep up with the latest from the Holiday League at www.holidayleague.com, or follow Hartwell Studio Works on Twitter, Facebook, and Pinterest.

So there ya have it, folks: John Hartwell and the Holiday League. Thanks for reading, enjoy your Thanksgiving, and see you in December. Oh, and that reminds me: The Winter Meetings are almost upon us! Please get in touch if you’re going be there and/or have any Winter Meeting content suggestions or article and blog post pitches That’s what I’m here for. 

benjamin.hill

twitter.com/bensbiz

3 Comments

My name is Mike, and I’m a logo fiend. These are awesome and great off season fun.
-Mike

Hey…what about the Plymouth Pilgrims with a pilgrim swinging an over-sized turkey leg logo? Maybe the Shannon Shamrocks for St. Patty’s day, but assigning a city/region for Valentines Day seems a challenge. Too much fun.
-Mike

Mike, thanks for your kind words. Glad you like the work! Keep your eyes peeled for each of those holidays…I’m not saying you’ll necessarily see them 2014, but they’re all on deck!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 456 other followers

%d bloggers like this: