The Sun Will Come Out…Eventually
Yesterday was Opening Day, except when it wasn’t.
As is common at this time of year, there were a range of weather woes across the Minor League landscape. Seven of the 58 scheduled games were rained out, with the most dramatic example coming courtesy of the Frisco RoughRiders.
That will make you want to leave early.. Storm rolling through during the Frisco RoughRiders ballgame.. pic.twitter.com/unWADMJt1W
— FOX 4 NEWS (@FOX4) April 4, 2014
Today isn’t looking much better. The Wisconsin Timber Rattlers, who played in frigid conditions on Thursdays, have already announced a postponement. In Toledo, meanwhile, the visiting Louisville Bats are worried about the viability of their game against the Mud Hens…
— Louisville Bats (@LouisvilleBats) April 4, 2014
And — WHOA! — things are looking severe out by Sevierville. Click on THIS and then come back to me. I’ll be waiting….
Okay, cool, thanks for re-joining me. All of this meteorological mayhem got me thinking about a guest post that ran on this blog last year, in which Pete Golkin advocated for the creation of an industry-wide Universal Rain Check. The idea is simple: when a game gets rained out, the team in question issues a rain check that can be redeemed at any Minor League ballpark. Wrote Golkin at the time:
Remember, we’re talking about Minor League Baseball tickets. They’re not supposed to break the bank or become scarce–which is why you’ll never see a scalper in the parking lots at Danville, Greensboro or Richmond.
To work out the details, I suggest calling in the same accountants who said my old sliced cheese wrapper meant two-for-one admission anywhere on a Tuesday. And if I have to prove I’m an out-of-towner to get a rain check with “range,” I’ll gladly show a driver’s license. Simple stuff.
So on behalf of baseball pilgrims everywhere—at least the ones not bound for Fenway in an SUV limo–give the Universal Rain Check a shot, MiLB. It can only mean more fans up and down the road.
That post was met with one of the most robust comment sections in Ben’s Biz Blog history. But, alas, it was met with silence from those in a position to actually implement the program.
On Tuesday, the Dunedin Blue Jays issued a press release, and the press release contained the following information:
The Dunedin Blue Jays…are proud to announce the Raincheck Baseball Initiative (R.B.I.) program for the 2014 Florida State League season.
This unique program will allow fans to redeem a ticket from any rained out game from another team in Minor League Baseball for a Dunedin Blue Jays game….The R.B.I. program is believed to be the first of its kind in professional baseball.
“Basically, it’s a universal rain check,” said Nate Kurant, the new Director of Marketing and Social Media for the D-Jays. “A friend and I did a baseball road trip across the Southeast last season and each day had at least a 70% chance of rain. If any of those days had been rained out, we never would have made use of a rain check.”
“I know a lot of people love Minor League Baseball and take trips throughout the season to visit different parks. Essentially, I wanted to develop something that would meet a need for MiLB fans and help set us apart in Dunedin,” said Kurant. “It’s a beautiful city and hopefully this will give baseball fans more incentive to visit us throughout the year.”
Fair-weather fans that present a ticket from a different MiLB team’s rained out game not only will receive admission to a D-Jays game, but also take home a “Rainy Day Blue Jays” pack including a Blue Jays rain poncho. They will also have the option to participate in one of the numerous in-game promotions.
“It’s a nationwide, international MiLB promotion that is open to everyone from our fellow Jays affiliate in Vancouver all the way to our Florida State League friends in Palm Beach County.”
One team down, 159 to go. Do YOU think the universal raincheck is a good/viable idea? Would you take advantage of such a program? Are you tired of me asking obscure questions, as you would rather see a picture of a giant hamburger?
Okay, fine, here you go:
— Omaha Storm Chasers (@OMAStormChasers) April 2, 2014