2015 Promo Schedule Highlights: Early Returns
I’ve been spending a lot of time recently looking at Minor League Baseball promotional schedules, as it is imperative that I know what’s going on once the season is underway. And if there’s one that I can say about Minor League Baseball promotional schedules, it’s this: They are not created equal. This post is dedicated to sharing the highlights off of some of the best 2015 promotional schedules I have perused thus far.
Fresno’s Pacific Coast League club, entering the first season of its “Growlifornia” marketing campaign, is calling this “the most comprehensive and diverse promotional schedule in the history of the club.” The Grizzly details:
Highlights include the Fresno Philharmonic Brass Quintet playing Star Wars music on Star Wars Night, the social experiment that is “Pay What You Want Night” and, most crucially, a Biz Markie “Sing-A-Long” during which the eccentric hip hop icon will lead the crowd in a stadium-wide rendition of “Just A Friend.” (Here’s hoping there will also be time for the Biz to do his version of “Bennie and the Jets.” Because I need to prove how cool I am, I’d like to note that I have a Biz Markie “Bennie and the Jets” flexi-disc 7″ that was included within the second issue of the Beastie Boys’ Grand Royal magazine.)
And as if all of the above wasn’t enough — and isn’t it? — on Monday the Grizzlies unveiled their March Madness-style “Fresno Famous” bobblehead tourney. This is a great initiative, and clearly a lot of work was involved in order to make this a “thing.”
After careful perusal of the bracket, I have decided to endorse the “Waving Lady on 41” as my choice for the Fresno Famous bobblehead. Read all about her.
Remember last season when Myrtle Beach Pelicans general manager Andy Milovich sang “Take Me Out to the Ballgame” while undergoing a prostate exam?
Milovich’s stunt garnered national attention and kickstarted an “Ice Bucket Challenge”-style in-game prostate exam trend within the industry. And now, on June 21st, the Pelicans are giving away this Father’s Day “Bobblefinger.” Note the sponsor:
Perhaps the Lehigh Valley IronPigs should be credited with an assist on this one, as the club has already established a tradition of giving away foam fingers on “Prostate Exam Awareness Night.”
Another highlight of the Pelicans’ promo schedule is July 26’s “Christmas Vacation in July.” The first 1000 fans receive a “Cousin Eddie-style alpine hat,” and the team will be wearing these Griswold-inspired jerseys.
Hey, Pelicans, you play in a tourism-centric town. As part of this promo, you should offer special discounts to fans visiting from Chevy Chase, Maryland.
Meanwhile, in Altoona, the always-innovative Curve have unleashed an array of superbly creative bobbleheads modeled after some of their most distinguished recent alumni.
Tony “Elementary” Watson:
.@AltoonaCurve promo sked also includes Punxatawney Phil bobblehead, complete w/ rare non-Groundhog’s Day appearance by the creature himself
— Benjamin Hill (@bensbiz) February 23, 2015
Yeah, yeah. I know:
I spelled “Punxsutawney” wrong in my last tweet. I seem to do that over and over again, as if trapped within an endlessly repeating reality.
— Benjamin Hill (@bensbiz) February 23, 2015
While individual visuals are not available, I would also like to nod in the general direction of the Potomac Nationals. Their promo schedule is spectacular:
The P-Nats’ exceedingly verbose press release includes this passage on bobbleheads:
[Giveaways include] a Steven Souza Jr. “The Catch” figurine commemorating his no-hitter clinching web gem behind Washington Nationals RHP Jordan Zimmermann on the final day of the 2014 regular season (Saturday, June 13th), a Michael Taylor “Flattop” Major League Debut bobblehead with faux hair (Saturday, June 20th), a Wilson Ramos hybrid half-man, half-buffalo “Buff-A-rine” (Sunday, July 5th), The Goonies 30th Anniversary “One-Eyed Willie” bobblehead (Saturday, August 1st).
That Goonies promo is sure to be one of the most ballyhooed theme nights of the year. As you can see in the top left corner of the above graphic, Corey Feldman (who has probably aged a bit since that photo was taken) will be in attendance. There will also be the aforementioned “One-Eyed Willie” bobblehead, as well as theme jerseys and a post-game screening of the film.
And, not to be lost in the (truffle) shuffle, there’s this:
The P-Nats will also be hosting tentative “body improvement” nights including Hair Removal Night, Tattoo Appreciation Night, and Skin Tag Removal Night.
I’ll end this post with a Trigger warning: On June 18, the Round Rock Express are giving away this awesome bobblehead featuring Willie Nelson and his guitar: