Biz Blog Bouillabaisse: The Ambiguity of Anniversaries
According to my records, which I store in a meticulously organized and heavily guarded 52-inch filing cabinet, I have not authored a bouillabaisse blog post since January 6th. Three weeks have since passed and, thus, it is time for another one. But this will not just be any bouillabaisse, mind you. This is an anniversary logo bouillabaisse. My bouillabaisses have subcategories now. I have evolved.
‘Tis the season for anniversary logos, after all, a subset of the logo world in which there is always a strong undercurrent of ambiguity. Some teams commemorate their anniversary beginning with the year in which they began, while others start counting once a year has passed (in the way that us, mere mortals, celebrate our birthdays).
To wit: A team that began play in 1997 could, theoretically, celebrate its 20th anniversary in 2016 as 2016 marks the 20th season. A team that began play in 1996 could do the same, as 2016 marks the 20th year of existence. Do you follow me? (If not, I’m on Twitter @bensbiz)
The Lake Elsinore are taking the latter approach with their California-Carolina League All-Star logo, which scelebrates the 75th anniversary of the Cal League (1941). Those in the know know that 2016 also marks the 20th anniversary of the game itself (1996).
The California-Carolina League All-Star Game gets to have its cake and eat it too on the 20th anniversary front. Not only has it been 20 years since the game was first played, but this will also be its 20th iteration (for reasons lost to the mists of time, it was not played in 1997). Furthermore! The diamond in the logo not only represents the Cal League’s “Diamond” anniversary, but it also references the fact that the game will be played at Lake Elsinore’s The Diamond.
The Rochester Red Wings’ home of Frontier Field first hosted the team in 1997, making 2016 their 20th season in the facility. Thus, the release of this logo. If I was to offer a criticism of this logo, which I suppose I am: It’s a little busy. Maybe “20 seasons at Frontier Field” doesn’t need to be in the basepaths? Isn’t that implied?
While Frontier Field first hosted the Red Wings in 1997, the facility opened in the summer of 1996 with — you guessed it — a Beach Boys concert.
Way back in December, when it was still 2015, the Reading Fightin Phils unveiled a logo celebrating their upcoming 50th season as a Philadelphia Phillies affiliate (the longest affiliation in Minor League Baseball).
The above logo was designed by Brandiose and R-Fightin Phils executive director of graphic arts and game entertainment Matt Jackson. Jackon’s job title is already too long, but if it was to truly encompass his range of skills it would be “executive director of graphic arts and game entertainment and Crazy Hot Dog Vendor” Matt Jackson.
The Visalia Rawhide are entering their 71st season as a franchise. But it is their 70th anniversary as a Visalia entity. Thus, this pastoral logo.
In conjunction with this 70th anniversary, the Rawhide are “asking people to share their favorite memories from the last seven decades of Visalia professional baseball.” Those who do so will be entered to win a trip to the California-Carolina League All-Star Game. As you may remember, that game — the 20th to be played in the past 21 seasons — is being hosted by the Lake Elsinore Storm.
And thus, we have come full circle. My work here is done.