Hot Rods Make Their Mark

It’s promo scheduling unveiling season — or p.s.u.s. for the acronymically inclined — meaning that teams across the land are announcing buzzworthy theme nights at a rapid clip.

But the most literally buzzworthy is that which was announced by the Bowling Green Hot Rods on Wednesday.

As a longtime aficionado of whisky, barrels (my Mom’s maiden name is Cooper) and the covert production and distribution of illicit goods, I’m a big fan of the Hot Rods’ “Bootleggers” promo. Especially because there are already visual elements. No one gets excited by text-only promotion announcements, much like no one is excited by reading the words in this blog post that appear between the images.

Images like this. Let there be merch!

In short, “Bowling Green Bootleggers” equal bats, beards, buttons, boots, bourbon and barrels. Just watch what you’re doing with your right hand there, Mr. Moonshiner sir.

For more on “Bootlegger Night,” let’s go to the lazy blogger’s best friend: The press release! (Why do the work when it’s already been done for you?)

An idea brought on by past and present members of the Bowling Green staff, Bootlegger Night will serve as a tribute to the “Hot Rod” aiding the bootlegging industry over a century ago as a way to outrun law enforcement. This rich bourbon heritage has since become synonymous with Kentucky, with over 35 distilleries present throughout the state.

As fans will be greeted by a special “Mason Jar Giveaway” when they enter the gates, the Hot Rods will wear customized hats and specialty jerseys styled after a bourbon barrel….In addition to the customized apparel, fans will also have the opportunity to pre-order two packages featuring personalized memorabilia from the night. 

And here those packages are:

bootlegger

Prior to unveiling this promo yesterday, the Hot Rods tweeted that it would, possibly, be 2016’s best promo.

Time will tell. For now, it’s worth noting that, in their inaugural season of 2009, the Hot Rods won MiLB.com’s “Promo of the Year” for “What Could’ve Been Night.”  On that evening — the first “What Could’ve Been Night” in Minor League Baseball history — the team suited up as the Cave Shrimp.

“Cave Shrimp” was one of the finalists in the Hot Rods’ 2008 “Name the Team” contest. Bootleggers was not. So, in effect, Bootleggers never “could’ve been.” But yet, here we are: Bootleggers soon will be, resulting in the first”What Could’ve Been ‘What Could’ve Been’ Night” in Minor League Baseball history.

Life is weird. Minor League Baseball is weird. I’m weird. You’re weird. Drink whisky.

#SixPunsOneTweet

benjamin.hill@mlb.com

twitter.com/bensbiz

instagram.com/thebensbiz

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