Results tagged ‘ As Seen On TV ’

Potential Is Realized

My list of “potential blog topics” has become exceedingly unruly, thanks to my tendency to fill every square inch of notebook paper before flipping over to a fresh sheet. The page is so crowded that I can barely read my own writing anymore.  

Therefore, time is of the essence. I must share as many of these “potential blog topics” as I can, before they are lost forever due to poor notebook maintenance.

So let’s do this!

As Seen On TV, Literally — Hey, look: the Fresno Grizzlies recieved a small dose of sweet, sweet nationwide exposure as a result of their “As Seen on TV Night” relay race.

Traficant Do It — The Mahoning Valley Scrappers put their name into action when they were forced to scrap September 2′s “Traficant Release Night.” For those who don’t keep up onTraficant.jpg Ohio’s sordid political scandals, James Traficant is a former congressman currently in jail as a result of a whole slew of felonious offenses related to corruption and general sleaziness. The Scrappers’ promotion was meant to acknowledge (and perhaps satirize) Traficant’s upcoming release from prison, but not everyone in the community was on board with the idea. After receiving a virtual mountain of complaints the team wisely put a kibosh on the whole thing. In its place? “Valley Pride Night” — a celebration of area businesses, attractions, and individuals that is sure to be far less divisive than a corrupt politician with a staggeringly bad toupee.

A Great Need, Fulfilled — The simmering feud between Akronites and Birminghamians will soon get an outlet, as whatifsports.com will be running a simulated seven-game series between the Eastern League Aeros and the Southern League Barons.

The theme song for this promotion should be a parody of Mary Poppins’ Chim Chim Cher-ee“: Sim Sim Series, Sim Sim Series, Sim Sim Series/A Sweep is as lucky, as lucky as can be.” I didn’t even have to change that second line at all!

Outside of My Jurisdiction — I cover the world of affiliated Minor League Baseball. You know this. But I still receive emails from individuals and organizations within other subsections of the sports marketing landscape, many of whom are staging promotions that could most certainly be described as “Minor League Baseball-esque”. Like this — “Jon and Kate Plus Eight Family Night” at Washington state’s Skagit Speedway:

Skagit Speedway will ensure the ultimate fun for “Jon & Kate Plus 8 Night” families by banning all paparazzi and tabloid reporters from the facility for the evening. Families are encouraged to video their own reality show at the event and upload the experience to YouTube.

I also recently recieved a promotional email from a big league club, something that does not happen very often. So, hey, check it out — everyone who buys a “special event ticket” for the San Francisco Giants’ upcoming “Latino Heritage Night” receives a limited-edition Carlos Santana bobblehead:

San Francisco -- Santana Bobble.JPG

This One Blows — I included the Northwest Arkansas Naturals’ “Kazoo World Recordkazoopy.jpg Attempt” in the August 11 edition of “Promotion Preview”. The club has since sent out a press release announcing that 3000 fans participated in a group rendition of “Take Me Out to the Ballgame”, thereby establishing a new world record. While I congratulate the Naturals on their efforts, I wonder if they will be able to have their achievement validated by the Guinness Book of World Records. As I learned while researching this article, breaking a world record is much easier said than done.

Switching Things Up — Ambidextrous pitching prospect Pat Venditte is regularly profiled in the national media, by artisans and hacks alike. The most recent feature aired this Tuesday on ESPN’s E60 program — and included footage of Venditte while he was with the Charleston RiverDogs. This gave the club the opportunity to boast that they would be on national television on back-to-back nights, as on Wednesday the RiverDogs’ Homewrecker Hot Dog appeared on the Travel Channel’s Man vs. Food.

The lesson here is simple — ambidextrous pitchers and giant frankfurters never fail to get the national media’s attention. Teams lacking these attributes should rectify the situation immediately.

That will be it for me this week. Thanks, as always, for reading and emailing.

benjamin.hill@mlb.com

As Seen On MiLB

frezgriz.jpgSometimes I put a cassette entitled “Monster Breakbeats” into my walkman, hit play, crank up the volume, and then start chanting — “There ain’t no content like supplemental content cuz supplemental content don’t stop!”

I’m doing that right now, actually, because I’ve got some supplemental content for all y’all — it is in relation to today’s MiLB.com story on the Fresno Grizzlies’ “As Seen On TV Night” promotion. 

So, go ahead and read the article. I’ll be right here waiting for you to come back.

Okay, great, nice to see you again. You’re looking well today. So, as mentioned in the article, this promotion paid homage to infomercial products and pitchmen in a wide variety of ways. First and foremost, there was the evening’s giveaway item — a Grizzlies’ logo Shammy Cloth. Here it is “in action” –

fresno -- grizz shammy 1.JPG

 
fresno -- grizz shammy 2.JPG
  

fresno -- grizz shammy 3.JPG

Of course, the player headshots all adhered to the evening’s theme. Behold John Bowker:

fresno -- bowker as seen on headshot.JPG

And Matt “Chia” Wilhite:

fresno -- wilhite as seen on headshot.JPG

Certainly the evening’s most unique aspect was the Snuggie/Shamwow/Life Alert relay race, in which contestants had to don a
Snuggie, absorb water into a Shammy Cloth, drain the cloth into a cup
on top of their partner’s head and then tumble over and yell, “I’ve
fallen and I can’t get up!” into a microphone.

Make sense? No? Just watch:

I’m afraid that supplemental content has now come to a close. I just hit stop on my walkman and everything.

In other news, I’ve got a nice little Minor League road trip planned for this weekend. Here’s the agenda…if YOU are going to be at any of these games please say hello. I’ll be the guy in the shirt.

Saturday Afternoon: Trenton Thunder doubleheader
Saturday Evening: Lehigh Valley IronPigs
Sunday Afternoon: Philadelphia Phillies
Monday Morning: Reading Phillies (9:30 am start time)
Monday Evening: Lakewood BlueClaws doubleheader

For those keeping track at home, that seven games at five stadiums spanning four levels of play over three days. Why not, right?

Finally, check out this story on host families over at MiLB.com. It has gotten a surprisingly robust response thus far.

benjamin.hill@mlb.com

A Promo With Mass Popeil

You’ve got to give credit where credit’s due — that’s sales account executive Jonathan Gilbert in the video, and he does one heck of a job. Should he ever tire of working within the glitz and glamour of Minor League Baseball, he’ll surely be able to find employment as a late-night infomercial pitchman.

And also to give credit where it is due…CNBC’s Darren Rovell covered this first. I’m losing my edge, obviously, ready to begin that slippery and strangely comforting descent into oblivion.

But first, I have questions. Namely, what other things might the Grizzlies have planned for “As Seen on TV” night? So far, the only thing that has been confirmed is that the first 2500 fans will receive a Grizzlies logo Shammy Cloth.

For further inspiration, I suggest that the team pay close attention to this YouTube link. Or at least give this song some play over the loudspeakers on June 6.

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