Results tagged ‘ Birmingham Barons ’
I’m posting this on a Friday afternoon, and on a Friday afternoon there’s only one way to do things: Bouillabaisse style!
So let’s do it! I’ve got lots to share with you, starting with a new logo straight from the heart of Appalachia.
Greeneville’s new look is a response to similar changes made by the parent club and in this regard they are the Bluefield and Dunedin of 2012. (That reference is apropos, but I’m not going to take the time to contextualize it. I have a press release to quote!)
Sez the team:
The new Astros identity features a full star logo with a block letter ‘G’ in the middle of the star. The Astros home caps will feature this logo on a solid blue cap while the road caps will be solid orange.
The G-Stros (does anyone call them that?) change is permanent, so now let’s move on to something of a “one night only” variety. On July 12th, the Erie SeaWolves will be donning these nautical duds:
I realize that this explanation raises more questions than it does answers. In brief: Lake Erie was the site of key 19th-century naval battles, and the Tall Ships festival (which does indeed feature tall ships) commemorates this history. Read more HERE.
Now we must proceed from theme jerseys to alternate ones, as the Mississippi Braves have somehow managed to fit “Mississippi” across the chest of this navy blue number:
I’d link to a press release with more info, but there doesn’t seem to be one. All I can tell you is you can buy these jerseys for $175 at the M-Braves team store. I guess in this case the “M” in “M-Braves” stands for “mum’s the word.”
Transitioning from the occasional to the regular, the new-look Buffalo Bisons recently unveiled their 2013 uniforms.
In the creation of their new uniforms, the Bisons paid special attention to popular team jerseys from the past. The use of a ‘Scarlet Red’ lettering and ‘Reflex Blue’ numbers on the front of the ‘Ice White’ home and gray road uniforms was taken from the jerseys worn by the team in the early years of Coca-Cola Field. A ‘Hitting Buster’ has also returned to the team’s official on-field cap, a look Bisons fans have long enjoyed from those first seasons at the ballpark.
Meanwhile, one of the rarest of logo creatures was released into our midst this past week. A ballpark logo, this one for the Birmingham Barons’ currently under-construction Regions Field. I will refrain from editorializing, because words only get in the way of images.
I’ll close, as I often do, with something out of left-field (not literally, in most cases).
How’s THIS for a staff bio pic?
According to the GreenJackets, Kyle’s shiner was obtained while playing in a staff basketball game. Reminder to all: never play basketball with the staff of the Augusta GreenJackets.
Okay, this post isn’t quite over yet due to my desire to do some ponderous professional pontificating.
And what I have been pondering lately is whether or not to make some changes to this blog in regards to the frequency with which I post. These days I average about three entries a week, with each post (allegedly) having some substance in that it is at least 400 words long and often covers multiple topics.
But perhaps more timely “Quick Hit” or “Short Hop” or “Biz Quick” posts would be a good strategy to utilize as well? The idea here is that whenever some particularly news/buzz-worthy content appears, I would immediately generate a short post. The plus side is timely and engaging material and more of it, but the potential negative is that this approach would cheapen the product and make this blog just another cheap cranker-outer of disposable content.
Does this debate exist strictly in my own head? Probably. Am I talking to myself as I write this? Definitely. I guess the takeaway here is that after 5+ years and 900+ posts I care about this blog more than I’d like to admit, especially in regard to how the content is packaged and presented. So, if you have opinions on this (or any other pertinent matter), please get in touch. If you don’t have any opinions on this, that’s okay too. If I was you then I wouldn’t either.
Toward the end of the season, several teams are staging “Bobblection” promotions in which fans get to choose either an Obama or Romney bobblehead. Supplies are limited, and the evening’s winner is he whose bobblehead supply runs out first. I’ll certainly be covering these exercises in American democracy as they occur, but in the meantime let’s take a look at even more absurd promotion being staged by the Stockton Ports on June 15th.
Yes, fans will have the chance to sit on the face of either Obama or Romney. These items are unique pieces of political pop culture ephemera and should be valued as such, but the premise is admittedly a little confusing. The thinking here is that you would want to sit on the face of the candidate you DON’T support. Hence, the #SitOnMitt hashtag under Obama and the #BunsOnObama tag beneath Romney.
The promotion inspired a spirited discussion on the team’s Facebook page, with many fans arguing that baseball and politics just don’t mix. But one Kevin Rager delivered the most cogent remark: “in all honestly both are butt munchers,” he wrote.
Partisan politics have always been a fact of American life, but recently the Birmingham Barons hearkened back to a much less divisive era. The annual Rickwood Classic was held on Wednesday afternoon (in which the team returns to its old Rickwood Field home), and this year’s theme was WWII-era baseball. Check out the beautiful posters created for the event, which drew a lot of fan interest when I first posted them on Twitter:
And, more and more often, teams are staging promotions to eras that NEVER existed. On June 8th, the Northwest Arkansas Naturals’ “What Could’ve Been Night” will imagine a reality in which the team went by the name of “Thunder Chickens.”
These t-shirts will be available for this day only:
And here are the chicken-scratch hats. One of these should be sent to Axl Rose so that he can update his wardrobe.
I am missing this promotion by one day (I’ll be visiting the Naturals on June 9), but I hope the team sets aside some Thunder Chickens gear for me. It will be a nice complement to my Bowling Green Cave Shrimp t-shirt.
Finally, you may remember my post about the Quad Cities River Bandits photo jerseys, which will feature a collage of cancer survivors. Last week, the Gwinnett Braves announced that they would be doing a photo jersey promotion as well. Their take on it is that it will be a Fan Appreciation Day promo that features — who else? — the fans.
G-Braves fans will have the opportunity to have an image of their face featured on the back of replica jerseys which will be given out to the first 2,000 fans on that night, courtesy of Coolray Heating and Cooling. The images will be embedded as half-inch squares creating a mosaic in the uniform number 12 on the back of the jersey.
Another unique aspect is that fans will not know if they have been selected to be featured on the jersey. Fans will have to “like” the G-Braves post of the Fan Appreciation Night story to be considered to be featured on the giveaway. Approximately 390 faces will be featured, but fans will have to come to the game in order to see if they have won!
Great stuff, right? I’m always writing about great stuff. It’s what I do.
It’s nearly impossible to comprehend, but I am writing this on a Friday and you are reading on a Monday. Whatever sundry delights the weekend had to offer have since passed, including that inimitable annual Sunday delight that is the Super Bowl.
Thus, the consequences of the following bet are now known to the world:
As the lone Massachusetts-based entity in the New-York Penn League (go figure), the Spinners have made the following wager with no less than seven teams:
The bet, vastly superior to the minute wagers made by city mayors, would find each team’s most beloved figure donning enemy colors for a home stand: each team’s mascot would wear the opposing team’s jersey during a homestand.
Now those are some high stakes! I imagine that some mascots would commit hari-kari before succumbing to such an indignity, but that’s just idle seppuku-lation on my part.
After writing that last line, it took a long time for the applause in my head to die down. Now that it has, let’s look at another team that found a way to commemorate the Super Bowl: the Fresno Grizzlies.
But nothing can top the Super Bowl efforts made by host city denizens the Indianapolis Indians, whose Victory Field environs were totally transformed:
Another MiLB.com dispatch of note (note: they’re all of note) emanates from Birmingham, as the Barons have broken ground on their new ballpark.
But that’s not the only big Southern League ballpark news. Pensacola has a new ballpark opening in April — it will house the Blue Wahoos, of course — and this facility has now turned on the lights. Here’s the view:
Meanwhile, in Altoona, the Curve are relying on a different sort of energy. This week the team announced that, as the result of a new naming rights deal, Blair County Ballpark will be known as “Peoples Natural Gas Stadium.”
This news sent Twitter all a-twitter (or at least my Twitter feed), with flatulence jokes a-plenty. But, lest we forget, the Lake Elsinore Storm have already staged the preeminent natural gas-related promotion.
And, finally — who wants to see a new logo? Anybody? Okay, at least that one guy over there does.
So here you go: at last week’s hot stove dinner, the Hickory Crawdads unveiled this anniversary mark.
Guess that’ll do in a pinch.
I took a vacation day on Friday. It was a vacation that brought me all the way to my kitchen, which I cleaned.
Also on Friday, my latest “Minoring in Business” article appeared on MiLB.com. It was about using a team’s history as a promotional tool, and focused on an in-depth project undertaken by the Visalia Rawhide.
The article was inspired by broadcaster Visalia broadcaster Donny Baarns, who gave a speech at the Winter Meetings entitled “Learning From Orwell: How History Can Enhance Your Club’s Brand.” There are many advantages to a historically-minded marketing approach (read the article!) but one of Baarns’ more unexpected examples was this: re-connecting with old sponsors.
In 1952, Buckman-Mitchell Insurance had their name at the top of the club’s pocket schedules.
At some point along the way, Buckman-Mitchell stopped sponsoring Visalia’s professional baseball team. But upon being shown the schedule seen above, the company is now back on (bill)board.
Visalia’s efforts have been particularly impressive, but historically-minded promotions and displays can be found throughout Minor League Baseball. The Rickwood Classic, in which the Birmingham Barons return to their former home for an afternoon of nostalgia, is a justly-celebrated annual tradition. I was lucky enough to attend in 2010.
Also in 2010, the Mobile BayBears opened the Hank Aaron Childhood Home and Museum. In an unprecedented effort, they moved Hank Aaron’s childhood home to the grounds of the stadium, renovated it, and re-opened it as a museum.
I attended the opening, which was attended by luminaries even more luminous than myself.
And then there are the Delmarva Shorebirds, whose stadium hosts the “Eastern Shore Baseball Hall of Fame.”
Finally, last week I took to Twitter in order to ask “In what ways do you promote your team’s history, at the ballpark and otherwise?”
I got a wide range of responses, including the following:
Bowie Baysox: Celebrating 20th anniversary this season. Articles on website recapping past seasons, and several events scheduled during season.
Connecticut Tigers: Pay tribute to Norwich’s previous franchise by staging “Navigator’s Night” promotions with throwback jerseys.
Hagerstown Suns: Put out a “Legends” baseball card set honoring players from throughout the past three decades.
Harrisburg Senators: All time roster on a board, and pictures of the ballpark going back 60 to 70 years.
High Desert Mavericks: Year-by-year Opening Day line-ups displayed on stadium pillars.
Inland Empire 66ers: 66ers celebrated 25 years last season. Had articles on team history, wore throwbacks every Tuesday and did themed giveaways.
The San Jose Giants went ahead a sent a few photos, of the hand-painted murals and timelines located throughout the ballpark.
And on and on it goes. This is the part of the blog where, without the slightest hint of disingenuosness, I ask YOU to get in touch. In what ways is history celebrated and promoted by your favorite Minor League team? What else could be done?
Got a lot on the docket today, starting with an intriguing ticket offer from the Timber Rattlers of Appleton, Wisconsin: The team is offering complimentary ducats to the 400 “displaced Super Bowl attendees” who bought tickets to the game but were unable to watch due to a seating snafu.
The “Super Second Chance” offer is really only applicable to 399 fans, as Timber Rattlers box office manager Ryan Moede was among the “displaced.”
Hopefully the aggrieved individuals in question take advantage of the offer, as it could be the first step toward overcoming the unimaginable trauma they were forced to endure.
But those lucky enough to actually have seats at sporting events now have incentive to tell the world. At least if said seats are located within Waterfront Park in Trenton.
The Trenton Thunder announced their “Tweet Your Seat” promotion yesterday, an initiative that comes equipped with its own URL (tweetyourseat.net). On game days, fans can “Tweet Their Seats” for a chance to win a gift card to the nearby Nassau Inn. Declares the organization:
Include your seat location, tag BOTH the Trenton Thunder and Nassau Inn in your tweet or status update and use the hashtag”#TweetYourSeat”.
We’ll pick one winner and deliver the gift card to their seat during the game! We’ll also post the winner’s name and/or twitter handle on this page….The contest opens at 10am on every game day and runs right up until the first pitch of the game.
This is the first time I’ve seen such a promo in the Minors, but I highly doubt it will be the last. It can easily be adapted to any market, and should help teams build social media followings for both themselves and the sponsor.
Moving from hi-tech to low, details regarding the 16th Annual Rickwood Classic were announced yesterday. The host Birmingham Barons will take on the Chattanooga Lookouts, with both teams wearing 1961-era uniforms. Hall of Famer Gaylord Perry will be the VIP Guest of Honor.
As you’ll no doubt recall, Rickwood Field is the oldest stadium in all of professional baseball. Last year, the Classic was named the top promotion in all of Minor League Baseball.
I’m not sure what the weather’s like in Alabama right now, but in Northwest Arkansas things have been unprecedentedly frigid. Check out Arvest Ballpark, home of the Naturals:
“No doubt about it,” writes Naturals marketing and public relations manager Frank Novak. “I think the people of Northwest Arkansas are ready for some baseball.”
Yesterday, the people of Earth were ready for love, and Minor League mascots across the land helped to deliver some. This picture shows Bernie of the Inland Empire 66ers with some new friends he made.
The quest to determine the top Minor League promotion certainly was an arduous process. A series of blog posts led to a field of 32 semi-finalists which, in turn, led to the selection of four finalists.
And of those four finalists, the one that received the most votes was…
The Rickwood Classic!
Looking back on it, it appears that my coverage of the event turned out pretty well. It is very rare that I ever feel this way about my own writing, but why fight it? Riding this wave of self-confidence, I’ll re-attempt a joke that totally bombed when I tweeted it this morning.
Chili in Minors is today’s number one news story! Click HERE for exclusive info.
Why doesn’t anyone else think this is funny? I’m drowning in virtual flop sweat. And when that’s the case, time to resort to the tried and true: New Logos.
The Delmarva Shorebirds will be hosting the 2011 South Atlantic League All-Star Game, and today they revealed the logo.
This bird, his bearing upright and exclamations stentorian, was designed by Plan B Branding (who, by the way, maintain an excellent blog). As the logo implies, the game is sponsored by Perdue’s “Strike Out Hunger” campaign. More info can be found HERE.
Finally, in honor of Wednesday the 13th, a scary video courtesy of the Bowie Baysox.
The above video was rated “horror.”
Over the past three days, I’ve presented my picks for favorite giveaways, theme nights, and celebrity appearances of the year. Nearly all Minor League promos fall into at least one of those categories, but lest anything slip through the cracks I’ve created a fourth and final category. For lack of a better name, I’m calling it “Marvelous Miscellany.”
The following six promos don’t have much in common with one another, save for the fact that they were all exceedingly memorable. But what am I missing? Surely there were many other tough-to-categorize but eminently worthwhile ballpark events that deserve postseason commemoration — let me know!
Birmingham Barons – Rickwood Classic/100th Anniversary of Rickwood Field
Frederick Keys — Volt Night
Huntsville Stars – Car Survivor
Mobile BayBears — Opening of Hank Aaron Childhood Home and Museum
San Antonio Missions — Puffy Taco, the Re-Match
I’m just using this blog to illuminate universal truths. Also, to solicit feedback. Keep your promo suggestions coming, in all categories. You know where to find me.
While I wait for my endorsement check from Microtel to arrive, I figured I may as well update this blog with the goings-on of what has been an unfathomably long day. What I’d like to do is regale you with anecdotes regarding my inability to comprehend the dashboard of my Mercedes Benz rental car (which I got at an economy price!), but that’s probably not why you’ve typed this particular URL into your browser of choice.
I’ll be attending the Rickwood Classic on Wednesday, an annual contest held in the oldest professional baseball stadium in America. So upon arriving in Birmingham early Tuesday afternoon, I drove over to the stadium for a self-guided tour (these are available to everyone during standard business hours, and something I highly recommend doing if you’re ever in Birmingham).
An article on my self-guided adventure tour can be located HERE. Consider this to be supplemental visual content.
Spanish Mission-style Ballpark Exterior:
The “Breezeway”, featuring pictures of Rickwood heroes as well as the faded starting line-up from the 2009 Classic:
Wear and Tear:
Tellin’ It Like It Is:
Rooftop Gazebo Press Box:
Right Field Grandstand (a later addition to the stadium, modeled after Forbes Field in Pittsburgh):
Scoreboard (from before the days of “ARI”, “FLA”, “TB”, and other such affronts to the natural order of things):
After touring Rickwood, I made the ill-fated decision to “guess” my way to the Microtel. Many wrong turns later, I arrived there in the midst of a violent downpour. This mini-monsoon subsided quickly, however, and therefore did not effect the day’s next chapter: Regions Park, current home of the Barons.
Inside the press box (palatial, by Double-A standards):
Seriously, the press box is huge:
Left Field Bleachers:
Plenty of Room to Move:
And, Finally, A Concessions Menu:
Can I get a round of applause for Cajun Roasted Peanuts?
At any rate, I was so preoccupied with various Rickwood-related conversations and copious picture-taking that I barely noticed the strong outing of Smokies’ pitcher Austin Bibens-Dirkx. Fortunately, my MiLB.com colleagues were there to pick up the slack.
Signing off from the Microtel,
I sure do love living New York City, but it is nonetheless crucial that I periodically leave my domestic lair in order to report live and direct from the ballpark. Only two of Minor League Baseball’s 160 teams play in the Big Apple, meaning that there are 158 cities perpetually on my list of places to visit.
Yesterday I was preoccupied with photos of a man wearing a unitard, and therefore neglected to write about two imminently blog-worthy topics. I will rectify this situation………………NOW!
First up are the Birmingham Barons, who yesterday announced their “Clark Griswold Decorating Contest”. The competition, inspired by the bumbling patriarch of the National Lampoon Vacation films, calls for fans to do the following:
Deck your house with bright lights, tacky Santa figurines and enter for a chance to win a Barons’ season ticket package in 2010.
The prizes, they are as follows:
First Place: Two 12-game season ticket package and the opportunity to
throw out the first pitch at the Barons annual Christmas in July
Second Place: Perfect-10 Plan.
Third Place: Box of Christmas lights.
It seems to me that awarding someone a box of Christmas lights is a bit redundant given the nature of the contest, similar to giving an eating champion a box of Ding Dongs for the ride home.
And speaking of Christmas lights and Ding-Dongs, here’s something that has nothing to do with either: Homer, mascot of the Peoria Chiefs, has turned down the Notre Dame coaching job. Read all about it HERE. Or, simply browse this excerpt:
“This is where I want to be,” Homer said Tuesday through his
spokesman Lucas Smith. “Notre Dame football is a dream job for some
people and it is humbling to be considered. But when it comes down to
it, this is where I want to be working for as long as they’ll have me.”
The rumors started a couple of weeks ago when Homer’s name
was linked in an online report as a possible successor to fired
football coach Charlie Weis. Despite having no prior football coaching
experience, certain Notre Dame boosters were pushing hard for Homer to
get the job and return Notre Dame football to its glory days. It is
unclear when Notre Dame officials first contacted Homer or if they made
an official offer.
An uninformed observer might think that this whole thing is a silly publicity stunt with no basis in reality, but as a Minor League expert I can tell you that this is an industry of unquestionable integrity. Press releases, like Shakira’s hips, tell no lies.
And if you think about it, Homer would make a good coach. He’d bark orders on the sidelines, chew out the refs, and play the trom”bone” at halftime, while always remaining fixated on getting to a bowl.
I apologize for nothing.