Results tagged ‘ Darren Rovell ’
Believe it or not, I’ve gotten a little bit (heart)burned out on Minor League food news. But the latest and greatest innovation to come down the pike is interesting not just for its colossal caloric content.
The Savannah Sand Gnats will be serving two brand-new menu items at Grayson Stadium this season, the end result of an interesting case study in fan interactivity and the power of social media. Here’s how it went down.
This past Saturday, CNBC sports business reporter Darren Rovell asked his huge cadre of Twitter followers to come up with “The next great ballpark food.” Impressed by the response, he then decided to compile the suggestions and put them to a vote on his blog. Savannah Sand Gnats director of communications Toby Hyde quickly reached out to Rovell, saying that his team would put the winning items (main course and dessert) on the concession menu at Grayson Stadium.
The former was submitted by an attorney in San Francisco, with the stipulation that waffles would be used as buns. The latter, meanwhile, is “Nutella, Fluff, crushed graham crackers on Italian bread, grilled on a panini press.” Not coincidentally, it was submitted by the owner of a panini business.
From start to finish, this whole endeavor lasted less than 72 hours. But in that span of time, the Sand Gnats received national publicity as well as a great new marketing angle — exciting concession items!
Rovell and the Sand Gnats have provided an easily adaptable template, and I find myself crushed by the sheer inevitability of similar promotions happening in the future.
– At this juncture in the blog post, it’s time to stop writing and let some videos do the talking. Yesterday, the Pawtucket Red Sox released episode two of their Scavenger Hunt extravaganza. I am posting this because of the absolutely hilarious performance turned in by the Tae Kwon Do instructor:
Meanwhile, this video from Hudson Valley shows that old-school arcade classics can (and in fact should) be adapted into on-field post-game live-action contests. Bonus points for the onfield host, who flat-out tells a contestant that “dude, you’re terrible.”
CNBC’s Darren Rovell maintains a consistently interesting sports business blog, and yesterday he caught up with former track star Carl Lewis in Beijing. Most of Rovell’s conversation with Lewis revolved around his infamous rendition of the National Anthem at a Nets-Bulls game in 1993 (which can be listened to, in all its glory, here).
Rovell wraps up his post with the following exchange between himself and Lewis:
Me: Will you ever sing the National Anthem again?
I don’t know. It may happen again one day. Trust me, there’s a lot of
things in life I said
I’d never do and somehow people convince me to do
Me: But don’t you think you have to sing it again to prove you can, you know, start on the right key?
People know me know my past, what I stood for, what I did for the
sport. As far as the Anthem goes, people know where to find me. They
know how to get me to do it again. (Lewis rubs his fingers together as
if to say it would take money.)
Minor league teams… start the bidding! Carl Lewis Anthem Night would be a sure sellout.
Carl Lewis Anthem Night is an excellent idea, and it would generate a ton of publicity for the team that makes it happen. Any concerns over the evening’s possible lack of respect for the National Anthem could be mitigated by including a bevy of overtly patriotic elements as well. Just make sure Roseanne doesn’t show up.
And speaking of patriotism…the Gameops.com Editor’s Blog has a great post today, featuring video of an incredible event that took place at a Dayton Dragons game. As part of a “Hometown Heroes Celebration” of local members of the military, the club helped orchestrate a very touching reunion between a deployed serviceman and his family.
I don’t want to give anything anyway, but Dragons’ are to be commended for staging such a well-orchestrated stunt. It would be hard to top this one.
Hopefully George Clooney will see this and it will inspire him to stop talking trash.