Results tagged ‘ Everett AquaSox ’
I’ve really got to hand it to short-season teams, who keep finding their way into the news despite the close proximity of an Opening Day which does not apply to them.
The latest such club to penetrate the public consciousness is the Everett AquaSox, who have just announced a “brand extension.” This might not be quite as radical as a “complete identity overhaul”, but it is a most significant development nonetheless.
So, how does a brand extend one’s self? Let’s find out by taking a look at the team’s new and improved starting line-up of logos.
As before, Webbly the frog remains the centerpiece of the team’s primary logo.
their affiliate’s throwback logos.”
In fact, the Trident “E” will now be featured on the team’s away caps:
I’d like to think that this will be it when it comes to new 2010 logos, but I’ve learned not to assume anything. Just when you think that there won’t be any more — BAM! — another one comes from out of nowhere and flattens you on the sidewalk like a sack of bricks falling from an improperly constructed scaffold.
Last week, I dedicated a post to the third annual “Minors Moniker Madness” competition. The goal of this ridiculous endeavor is to determine who has the greatest name in all of Minor League Baseball (and, by the way, don’t forget to VOTE! Just 16 names remain…)
Minors Moniker Madness is far from an anomalous event, however, as several other baseball-related entities are staging March Madness
rip-offs tributes of their very own. Among them:
The Toledo Mud Hens — Jamie Farr’s favorite Minor League team is currently in the midst of its “Eat 16” tournament, in which fans are asked to vote for their favorite concession stand items. My prediction is that Nachos, a #14 seed, emerges as the Cinderella story of this competition. Vote HERE.
The Omaha Royals — Warren Buffet’s favorite Minor League team sent shockwaves through the blogosphere after dropping this bombshell of a press release. In lieu of a tedious summarization of said press release, please allow me to quote liberally:
OMAHA, NE – He’s the President of the Omaha Royals, but Alan Stein is a
native Kentuckian and a graduate of the University of Kentucky. No
surprise then that he has made a friendly wager that the Wildcats will
emerge victorious when they become one of the marquee basketball names
to visit Qwest Center Omaha next Monday night in the second round of
the National Invitation Tournament.
Stein was hoping to make the
wager with Creighton University Athletic Director Bruce Rasmussen.
However, Rasmussen is not allowed to do that by NCAA rules. In stepped
Jill Rasmussen, Bruce’s wife, to carry the flag for the Bluejays.
If the 21-13 Wildcats win, Mrs. Rasmussen will be sending a box of
Omaha Steaks to Stein. If the 27-7 Bluejays pick up the victory on
their home court, Stein will be shipping Mrs. Rasmussen a basket of
Kentucky Proud products, which will include a bottle of the
world-famous Maker’s Mark bourbon.
“I am absolutely confident that the blue-and-white will prevail on
Monday night,” Stein quipped, as both teams wear those colors. “I can’t
wait to attend the game.”
“Bring it on,” Mrs. Rasmussen simply said.
UPDATE: Mrs. Rasmussen has since trademarked the phrase “Bring it On.” I had to pay over $800 just to include those three words in this post. It was worth it.
Baseballposts.com — This one gets points for thoroughness, as baseballposts.com has assembled a tournament that seeks to determine nothing less than the the most popular team in all of Minor League Baseball. 223 teams are featured, divided into eight regions, and voting will continue until April 15.
This is a herculean and somewhat quixotic endeavor, akin to the the famous scene in Fitzcarraldo in which a 360-ton boat is dragged up and over a hilltop.
Which reminds me — when is a Minor League team going to step up and stage a “Salute to Werner Herzog” promotional night? Existentialist between-innings games and contests, Klaus Kinski look-a-alike contests, and Popul Vuh over the loudspeakers — it would be a night of family fun!
Okay, the crickets have arrived in force. That’s my cue to get out of here while the gettin is still good…
The Everett AquaSox staged a variety of memorable promotions this past season, but they saved the best for last. August 31 was the club’s final home game of the year, and it was highlighted by a most remarkable giveaway. For a description of this giveaway, let me defer, as always, to my “Promotion Preview” column:
“In addition to being the AquaSox’s awesomely named trainer, Spyder Webb is an exceedingly generous individual. How generous? Well, on Sunday, one lucky fan will win his 1995 Chevy Blazer LT as part of the team’s “Fan Appreciation Day” festivities. Upon the conclusion of that
afternoon’s game, 1,500 tent stakes will be handed out to fans. Then, these stake-wielding individuals will be invited to dig up the warning
track in search of the keys to Webb’s ride.”
Rick O’Connor, the AquaSox’s media relations director, was kind enough to provide me with a recap of this action-packed promo, as well as a few photos.
“We buried five keys (one of which started the car) along with 12 other prizes – season tickets, autographed baseball and other
merchandise,” wrote O’Connor. “The key was buried somewhere on the warning track between the two foul poles and the winning key was dug up by a 12-year-old kid named Robert! He can’t drive for four years, but when he turns 16 he’ll have a set of wheels waiting for him!”
But Robert’s road to victory was not an easy one. Here is a photo of the fans stampeding onto the field at the end of the game, ready to do some serious damage to the warning track:
But, of course, it was young Robert who emerged victorious. Here he is, moments after his thrilling discovery of Webb’s keys.
Of course, this promotion wouldn’t have been able to occur, had it not been for the unprecedented generosity of one special individual. Ladies and Gentleman, Mr. Spyder Webb!
DES MOINES RATTLESABRES: Agreed to terms with P Jamie Navarro on a one-year contract.”
But I nonetheless scour the transactions every day, because it occasionally yields fantastic Minor League news items such as this:
A mascot trade? Now that’s fascinating. Some further research on my part uncovered this press release, which reads in part:
“Webbly’s existing contract with the AquaSox was set to expire at the end of the 2008 season. The 12-year veteran frog made it known through his agent that he hoped to restructure and extend his agreement in order to avoid a potential holdout.”
Unfortunately, the two sides could not come to an agreement, and the AquaSox decided the best thing to do would be to trade Webbly now, rather than risk losing him to free agency at the end of the 2008 season and receiving nothing in return.
So, Webly’s days with the AquaSox have come to an end. His replacement, Dusty the Dust Devil, had spent the previous seven seasons in Tri-City. In Everett, Dusty will platoon with Frank (an anthropomorphic frankfurter) and Popfly (a puppet).
“I am positive that Dusty will be a positive addition to our staff and I believe that a Dust Devil, a Hot Dog, and a Puppet can coexist on the same team,” said AquaSox GM Brian Sloan.
Rest assured, I will be following this riveting mascot trade story as it progresses.
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