Results tagged ‘ Fresno Grizzlies ’
Keep On Taco Truckin’
As you are most likely aware, the polls for the 2011 MiLB.com “Promotion of the Year” are currently open (and will be for another nine days — it’s not a sprint, it’s a marathon).
Because an informed electorate is the bulwark of democracy, I made sure to provide links to as many of the nominees as possible. But one promo that I didn’t link to was Fresno’s “Taco Truck Throwdown” a situation that I will now rectify by featuring it right here and now.
This and all taco photos: Fresnotacos.com
In a post on the “Yardwork” team blog, the Grizzlies described the promotion as follows:
After an extensive search of the Valley, seven local trucks from Fresno, Fowler, Madera and Sanger were invited to Chukchansi Park to take place in the competition, which took place on the final Thirsty Thursday of the season. The buzz surrounding the event picked up as it got closer, generating stories throughout the Fresno media. The local ABC, NBC and FOX affiliates, as well as local radio and a whole smattering of local blogs previewed the event. With the news out on the Throwdown, a stunning crowd of 10,287 swarmed the concourse from the moment gates opened to the general public at 6:05, all the way until 20 minutes after the game had ended.
The Grizzlies offered two taco ticket packages:
- Deluxe Taco Package: $18 — includes four tacos, a ticket to the game and a Taco Truck Throwdown T-shirt.
- Super Taco Experience: $23 — includes eight tacos, a ticket to the game and a Taco Truck Throwdown T-shirt.
Those who purchased one of the above packages were able to choose from the following vendors:
At the end of the Throwdown, winners were named in both the “Judge’s” and “People’s Choice” category.
From what I can gather from reading about this online, the only problem with the promotion was that it was too successful. The lines were long, and those wishing to sample all of the vendors found themselves in an oft-futile race against time. Some logistical improvements could be made, no doubt, but overall this seems to be a no-brainer to return in 2012.
It also seems to be a no-brainer for other teams to adapt this concept to their market. As the Grizzlies demonstrated, such a promotion can generate copious media coverage and resultant increased attendance. But who knows? I also thought that the Frederick Keys’ 2010 “Volt Night” food extravaganza would be adapted by other markets, but thus far none have done so.
Guess my blognostication skills need some work.
Regardless, let me again reiterate that there is plenty of time to vote for the MiLB.com Promotion of the Year. If you work for a team that is nominated, why not mount a promotional campaign? It can make all the difference in the world.
Finally, I concluded yesterday’s post with what I thought might be the best corn maze in all of Minor League Baseball. But one of my informants has since gotten in touch, arguing that THIS is better.
You be the judge.
benjamin.hill@mlb.com
twitter.com/bensbiz
Creating News By Responding To It
Suffice to say that it’s been a momentous couple of days for the United States and the world at large, with the killing of Bin Laden absolutely dominating the conversation. Not surprisingly, Minor League teams across the country found a way to respond to the news. A brief smattering:
– The Bowie Baysox issued the following missive on Facebook: In response to President Obama’s call of unity and solidarity….the first 300 fans that enter the ballpark receive a mini-American Flag.
– In San Antonio, the Missions wore their camo uniforms as part of an impromptu celebration of the military. It turned out to be quite a game, too, with David Robertson hitting for the cycle as the Missions cruised to a 17-6 victory.
– In an email received just as the blog was going to “press,” the Northwest Akransas Naturals announced that Inspired by the bravery of the Navy Seals in Sunday night’s mission in Pakistan, the Northwest Arkansas Naturals would like to recognize and thank all military members – active and retired – with free tickets to any of the next four home games at Arvest Ballpark, starting Tuesday evening.
– The Altoona Curve offered free tickets to all military members, for games on Monday, Tuesday, and Wednesday. Rumors that Steamer was part of the special ops team have not been substantiated.
The team also remarked, facetiously albeit accurately, via Twitter that “In honor of yesterday’s events, July 4th-born Jared Hughes will be tonight’s starting pitcher for the Altoona Curve.” While Hughes only lasted four innings, the Curve rallied for a 10-9 victory over Harrisburg. This put an end to their streak of 19 straight games alternating a win with a loss (!!!)
The aforementioned Harrisburg Senators are more than just the visiting team in this particular narrative. Yesterday the team made its own announcement: In light of the events of the past 48 hours, the Harrisburg Senators want to say thank you to the U.S. Armed Forces for all that they do….Beginning this Friday, May 6th through the end of the 2011 season all active duty and retired military, Air and Army National Guard, and Reservists and their family receive box seats for only $7.50 (normally $9) with their military ID.
One of the few games going on when the news of Bin Laden’s death broke was a tilt in Tucson between the Padres and
Colorado Springs — on Military Night, no less. The team made the decision to announce the news over the PA, resulting in a memorable scene.
“We felt [making the announcement] was an important thing to do,” said T-Pads general manager Mike Feder. “We’ve made a major commitment to reach out to the military; we have very large Air Force and intelligence bases located near us, and there’s a huge National Guard presence as well.”
—
A more localized case of dedicated team and and fan support involves Bryan Stow, the San Francisco Giant fan senselessly beaten into a coma on Opening Day at Dodger Stadium. His plight has prompted an outpouring of giving, with everyone from Tim Lincecum to Charlie Sheen chipping in with donations to help support Stow and his family during this exceedingly difficult time.
But one of the most substantial and heartfelt fundraising efforts occurred within Minor League Baseball. Stow often worked as a paramedic at San Jose’s Municipal Stadium, and the hometown Giants therefore dedicated the entire month of April to him. Throughout the month the team raised $36,181, and the Triple-A Fresno Grizzlies pitched in an additional $7,181 after holding a fundraising night of their own. That’s $43, 362 combined, which was presented to the Stow family prior to Sunday’s ballgame.
– And now, the moment in which none of you were waiting for: me promoting my own material. It’s a tough job, but someone’s got to do it!
Today, as with every Tuesday, brings a new “Promotion Preview” column. Super Nintendo, bubble gum, mustaches, formal wear, “Charlie Bit Me”, Tiger Blood cocktails, and more. Always more.
And yesterday saw the 2011 debut of “Crooked Numbers“, a monthly compendium of statistical oddities and curiosities. Or, as I like to call it, “an obsessive-compulsive labor of love that I spend way too much time on even though it gets no feedback from anyone, thereby making an already sensitive writer even more sensitive.” That title was rejected by the MiLB.com higher-ups, probably for good reason.
benjamin.hill@mlb.com
twitter.com/bensbiz
Something For Everyone
Lots of flotsam and jetsam has piled up on the shores of Ben’s Biz Blog remote island headquarters, and the only way to deal with such excess detritus is by accumulating it into a tidy pile.
Nice to get a belabored analogy out of the way so early. Let’s go to the info!
First of all, a pair of Pacific Coast League announcers are on the cusp of celebrating significant milestones. Tonight in Des Moines, Deene Ehlis will call his 3000th game for the Iowa Cubs. The broadcast will also be notable in that it’ll include an interview with Indianapolis Colts receiver (and University of Iowa alum) Dallas Clark, who has been immortalized by the I-Cubs in bobblehead form.
Then on Tuesday, Steve Klauke of the Salt Lake Bees call his 2500th contest:
Klauke joins legendary Utah Jazz broadcaster Hot Rod Hundley (2,645) as the only two play-by-play broadcasters to call 2,500 games with one Utah team. He also becomes just the fourth current Pacific Coast League team broadcaster to reach the 2,500 games-called mark with one PCL team. Currently in his 18th season with the Bees, Klauke can be heard live on 1320 KFAN and at slbees.com.
Klauke will be recognized during a pregame presentation on Tuesday, April 26, while audio highlights of his more notable calls will be played throughout the game.
Trivia Question! Who are the other two current PCL broadcasters to have called at least 2500 games? The first person to email me with the correct response will get to contribute 150 words to a future blog post on whatever topic they choose (must be family friendly, of course). benjamin.hill@mlb.com
Since we’re on the topic of the PCL , it is well worth pointing out that the Fresno Grizzlies are staging a Saturday night tribute to severely (and senselessly) injured San Francisco Giants fan Bryan Stow.
Fans can purchase a Super View ticket and special Bryan Stow bracelet for $15, with $10 going directly to The Bryan Stow Fund, established to support Bryan and his family. Stow is a paramedic with American Medical Response and works games for the San Francisco’s Single-A affiliate, the San Jose Giants, at Municipal Stadium.
As you’ll recall, the aforementioned San Jose ballclub is dedicating the month of April to Stow.
I might as well stay with the PCL, as yesterday Sacramento and Reno upped the stakes of their rivalry via a bet between each city’s classic car museum. Typical, right?
The annual season series between the Reno Aces and the Sacramento River Cats will take on new significance in 2011, as the two host cities’ auto museums will face off in a high profile wager based on the overall winner of the season series. Reno’s very own National Automobile Museum will put up the 1949 Mercury that James Dean drove in “Rebel Without a Cause,” while Sacramento’s California Auto Museum will put up a 1932 Ford raced by driving legend AJ Foyt.
The RiverCats have owned the Aces as of late. Reno’s win on 4/19 snapped a 12-game losing streak against Sacramento, with their previous victory having come exactly a year previous. (My knowledge truly knows no boundaries, a fact that I’ll tell myself many times over tonight while sitting in an easy chair and drinking whiskey in a darkened living room.)
But anyway, can you believe that I’ve made it this far before featuring a new food item that laughs in the face of death? What follows is the Lancaster JetHawks’ new “Heart-Stopper” a limited time only delicacy consisting of a hot dog on biscuits, smothered in sausage gravy, cheese, and bacon.
I actually think this one looks pretty good! If only concession items could safely and sensibly be sent via the United States post office…
Until that day arrives, I’ll be amusing myself with humorous videos. This one, featuring the clumsy ball-handling skills of Durham Bulls hurler Mike Ekstrom, is a must-see instant classic.
That’s going to close out the week for me. But before I go, may I direct your attention to my latest “Farm’s Almanac” piece on MiLB.com? Professor Joe Price is singing the National Anthem at over 100+ ballparks this summer, and he’s truly a man on a mission. From the story:
“I always love for people to join in, and for the anthem to be sung together regardless of political orientation,” said Price. “This can, potentially, be everyone’s national anthem. And as a result it can bridge the gap between the Tea Party and liberals, between hawks and doves. Because, even though it is a wartime song, it was written as a celebration of freedom. The preservation of our freedoms is what lies at the heart of it.”
benjamin.hill@mlb.com
twitter.com/bensbiz
A Leader Among Followers
At this juncture in the space-time continuum, nearly everyone agrees that proactive social media engagement is crucial to a team’s operation.
But how, exactly, to engage?
One Minor League team that has been leading the virtual charge is the Fresno Grizzlies. The team has held innovative “Tweet-Up” promotions in each of the last two seasons (which were summarily copied by parent club the San Francisco Giants), and this past week they enticed fans to join them on Twitter by staging a drawing for Hot Stove Dinner tickets that was only open to new followers.
This most recent effort made the Grizzlies the first team in the Pacific Coast League to eclipse the 5000 followers milestone, and to celebrate they’re offering an exclusive ticket deal. Sez the team:
The package includes a Field Box seat for all four games of opening weekend…as well as a
number of special perks.
In addition to the tickets, fans will also get a pregame, behind-the-scenes tour of the ballpark on Friday, a pregame catch on the field on Saturday, and a post-game photo in the dugout on Sunday all for just $40. The tickets alone are a $64 value, and the special ballpark experiences are available only through this ticket package.
I spoke with Grizzlies media relations director Noah Frank, who remarked that “We’re always looking for new ways to keep people tuned in, and this is a great way to get info to our fans.”
It’s also a great way to maintain a rivalry, as the Grizzlies recent Twitter surge gave them more followers than previous PCL leader the Reno Aces.
“With a new ballpark and a new team, [the Aces] started with a lot of momentum. But we pride ourselves at being at the forefront and we’re coming on strong,” said Frank.
While that’s exceedingly mild as trash talk goes, it’s good enough for me. Your move, Reno!
Another excellent social media initiative, and one that I’ve written about before, was the Durham Bulls’ fundraising drive on behalf of the Durham Literacy Center. The team, which donated $1 to the center for every new fan they acquired on Facebook, announced today that $2000 was raised.
This idea is simple and easily adaptable, and I will be a crestfallen blogger if no other teams follow suit. Get to copying!
And, of course, let me know what YOU have been up to when it comes to social media initiatives. In the meantime, I’ll be stressing over the fact that this post didn’t have any good jokes (me to jokes: “I can’t live, if living is without you.”)
benjamin.hill@mlb.com
twitter.com/bensbiz
Promo Year in Review, Part Three: Celebrity Appearances
Minor League ballparks are hospitable places, rolling out the red carpet for sitcom stars, sexagenarian wrestlers and eccentric hurlers alike.
Today’s edition of “Promo Year in Review” features my top six celebrity appearances of the year, highlighting a half-dozen bold-faced names who graced the ballpark with their presence. But, as always, I need YOU to tell me who I’ve missed. Get in touch via email or Twitter and let me know, as suggestions for this and previous categories will be accepted through 10 a.m. Monday.
benjamin.hill@mlb.com
twitter.com/bensbiz
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My six nominees, in ever-so-sensible alphabetical order. Click on each individual’s name to see how his ballpark visit was originally covered (and, yes, they are all men. Don’t shoot the messenger).
Fresno Grizzlies — Alfonso “Carlton” Ribiero (as part of “Mad Tight ’90s Night”)
Lakewood BlueClaws — Jeff “Chunk” Cohen (as part of “Goonies Night”)
Oklahoma City RedHawks — Peter Mayhew (aka “Chewbacca”)
Reading Phillies — Dennis “Mr. Belding” Haskins
Round Rock Express — Rojo Johnson (aka Will Ferrell)
Vermont Lake Monsters — Bill “Spaceman” Lee/Dennis “Oil Can” Boyd (on the same night!)
I don’t have a picture from this picture, but here are their respective Wikipedia photos:
Duty compels me to once again mention that I need your input. What celebrities caused a sensation at YOUR Minor League ballpark this year. And — hey! — I know you’re reading. There’s no escape. Get in touch. Are you going to let my complete neglect of sexagenarian wrestlers go uncriticized?
benjamin.hill@mlb.com
twitter.com/bensbiz
Promo Year in Review, Part Two: Theme Nights
The Promo Year In Review train is rolling along right on schedule, making a stop today at teeming “Theme Night” station.
It was very difficult for me to narrow this category down to a Top Six, as there were a lot of great contenders. As always, I tried to put a premium on originality, and ample photo and video documentation certainly influenced the decision-making process as well.
Two more finalists will be added to this list based on reader suggestions, so get in touch via email or Twitter regarding YOUR favorite Minor League theme night of the year. Suggestions for all categories will be accepted through 10 a.m. on Monday, September 27.
benjamin.hill@mlb.com
twitter.com/bensbiz
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My six nominees, in sweet, sweet alphabetical order. Click on the Promo name to see how it was originally covered.
Brooklyn Cyclones — Jersey? Sure! Night
Fresno Grizzlies — Twilight Night
Lake County Captains — Please Stay LeBron Night
Reading Phillies — Salute to the Crazy Hot Dog Vendor
Trenton Thunder — World Cup Night (with on-field baby race)
benjamin.hill@mlb.com
twitter.com/bensbiz
A Day In the Life
Tomorrow, as it’s been said, is only a day away. And tomorrow’s tomorrow, when it becomes the present, presents a bountiful array of enticing presents to fans gracing Minor League ballparks with their presence.
Wishing to continue my reign as a preeminent prescient promotional prognosticator, I now present this truncated list of just what, exactly, is taking place tomorrow. Taken in toto, it serves to illuminate the the voluminous vitality of the Minor League landscape.
I know many of you would like to punch me in the face after reading the above two paragraphs, but you can’t. I’m light years away, and ensconced in bubble wrap.
To the list!
Hank Conger Bobblehead Giveaway (Arkansas Travelers) — In honor of the switch-hitting backstop who suited up for the team in ’08 and ’09.
William Seward Bobblehead Giveaway (Auburn Doubledays) — In honor of New
Yorkstate’s 12tgh governor, who suited up for the commonwealth from 1839-1842. He later served as Secretary of State under Abraham Lincoln. Now he’s a bobblehead.
Three World Record Attempts (Bowie Baysox) — As detailed in this week’s “Promotion Preview” column, the Baysox are attempting to reach new heights in the categories of “Most People Sitting on a Whoopee Cushion”, “Most People Doing ‘The Twist’”, and “Most People Engaged in Simultaneous Air Guitar.”
Farmer Axle Bobblehead (Bowling Green Hot Rods) — It’s “Agriculture Night” in Bowling Green, hence a giveaway featuring a tractor-driving mascot.
Lumberstock (Clinton LumberKings) — An all-day festival featuring live music, cornhole tournaments, and plenty of food and drink. “Wood”n’t you like to go?
Retro Jersey Giveaway (Corpus Christi Hooks) — An inimitable item mimicking the ’80s incarnation of parent club the Houston Astros.
Ryan Dempster Theme Jersey Auction (Daytona Cubs) — Proceeds benefit the Ryan and Jenny Dempster Family Foundation.
Buster Posey Bobblehead (Fresno Grizzlies) — If you want one of these then you better Buster move to Chukchansi Park.
Jimmy Hart Appearance (Lexington Legends) — The “Mouth of the South” attempts to devour Applebee’s Park.
Ladies Night w/ Rafe Hernandez (Mahoning Valley Scrappers) — The “Days of Our Lives”
star visits Eastman Field, delighting fans with hourglass figures.
Jacoby Ellsbury Bobblehead (Pawtucket Red Sox) — Free to the first 4000 fans age 14 and under. Or at least those, like Ellsbury, who can pass for 14.
Hacksaw Jim Duggan and Jerry Lawler Appearance (Richmond Flying Squirrels) — Because two legendary grapplers are always better than one, unless they gang up on you.
A few odds and ends before closing up shop:
– A new “Farm’s Almanac” feature is up now, about the Frederick Keys’ “Volt Night” and executive chefs in Minor League Baseball. “Volt Night”, in which Top Chef’s Bryan Voltaggio manned a concession stand, was a huge hit in Frederick (attracting a near-sellout crowd on a Tuesday night). The Baltimore Sun ran an excellent recap and photo gallery of the event.
– For sheer wordplay lunacy, it will be hard to top the Huntsville Stars’ September 6 promotion. The game will be preceded by the “Okra Win-Free Labor Day Marathon”. 103 people will split the duties of running the race (no one will “win”, see?) and okra will be a side dish in the steak dinner following the race. Plus, an invitation has been extended to Oprah Winfrey, who once ran a marathon. The entire event should be soundtracked by THIS.
– Finally, from the “Why Didn’t I Think of That” department, the Lancaster JetHawks have passed along word that they’re planning a “90210 Night” promotion for September 2. Get it? 9/02/10. It’s been right there in front of us, all along.
benjamin.hill@mlb.com
twitter.com/bensbiz
Arcane and Able in Fresno
Minor League Baseball promotions are nothing if not timely, and one would be hard-pressed to find one timelier than what’s going down in Fresno tonight.
Smooth Moves, Smoother Infield
The Triple-A All-Star Game takes place TONIGHT at Lehigh Valley’s Coca-Cola Park, and the eyes of the baseball world will be fixated on this star-studded exhibition between the Pacific Coast and International Leagues.
The rosters are set and the participants have arrived, so just one thing remains to be determined: Which league has the better dancing grounds crew?
That oft-posited query will finally be answered tonight, as Fresno’s “Drag Kings” and Lehigh Valley’s “Dirt Dudes” are both raking the diamond in separate half-inning breaks.
The Drag Kings are flying in from Fresno for the occasion, and they are ready to assert their supremacy on hostile turf.
“This is a great honor four is and we’re truly appreciative of the opportunity,” said The Kid. “Not only do we get to represent Fresno and the PCL, but we get to show off what makes us the best and most original dancing grounds crew in baseball.”
“It’s often said that imitation is the sincerest form of flattery,” added Silkee. “So, we consider ourselves sincerely flattered.”
The Dirt Dudes could not be reached for comment, presumably because they were hard at work on their impeccably choreographed turf-tending routines.
benjamin.hill@mlb.com
twitter.com/bensbiz
In the Twilight Of Our Lives
Twilight fever is sweeping Minor League ballparks across the land, as teams from Binghamton to Toledo to St. Lucie to Fresno and beyond salute the 21st-century’s pre-eminent supernatural romance franchise.
The above sentence is not only an example of the sort of hacky ledes I try to stay away from these days. It is also factually inaccurate, as what I really mean to say is this: Twilight fever is sweeping America, and Minor League teams are capitalizing on this melodramatic pandemic by staging theme nights in its honor.
Because Minor League promotions do not create pop culture trends. Rather, they react to them, holding a Fun House mirror up to the zeitgeist. And Twilight is merely the latest phenomenon to get the Minor League treatment, one in an endless line of endlessly exploitable ephemeral diversions. Before long, the industry’s movers and shakers will make like the Foo Fighters and be “done, done, and…on to the next one.”
Alright, that’s enough needless pontificating. I was just trying to justify my existence, because the Fresno Grizzlies have created a video recap of their Twilight promo night that renders me, the blogger, meaningless. Said video provides a thorough and entertaining trip through the evening’s many highlights, leaving me with nothing to explain or contextualize.
I have seen the future, and that is that I no longer have one. Behold a classic in the nascent field of video promo explanation:
And then there’s this, which is just Nuts:
Finally, I’d like to draw your attention to THIS ARTICLE that appeared on MiLB.com yesterday. Jose Canseco will be fighting a 60-year-old man prior to an Arkansas Travelers game.
Believe it.
benjamin.hill@mlb.com
twitter.com/bensbiz
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