Results tagged ‘ Grand Junction Rockies ’

Flipping the Script

The use of Native American imagery within the world of sports is a controversial topic, as teams like the Cleveland Indians and (especially) the Washington Redskins are under increasing pressure to abandon names and/or logos seen as culturally insensitive. But the Spokane Indians have found a way around this problem, collaborating with the local Spokane tribe to adopt a look that celebrates, rather than denigrates, the people it purports to represent.

This season, the club will wear a jersey in which “Spokane” is written in Salish script.

salish

The collaboration between the Spokane Indians and the Salish tribe is nothing new, but the above jersey represents a significant development. In fact, this partnership will be the topic of my next Minoring in Business article, running on MiLB.com tomorrow. Stay tuned!

Speaking of teams sporting a name inspired by their region’s Native American population, the Syracuse Chiefs recently unveiled this:

But that’s not the only interesting historical sporting overview that I’ve recently found via Twitter. Behold:

But as much as some things change, others remain constant. On 3/14 the Bowling Green Hot Rods held a “Pi Day” promo, in which tickets were sold for $3.14 for three hours and 14 minutes, beginning at 3:14 p.m. (And, as an added bonus,  fans who bought the tickets in person were offered free slices of pizza “pi”.)

I was curious as to how this promotion was received, and Hot Rods assistant general manager Ben Hemmen satiated my curiosity thusly.

National “Pi” Day was a BIG hit in Bowling Green. In just three hours and fourteen minutes (3.14), we sold over 600 tickets at the box office or over the phone to games for this upcoming summer. The Power of “Pi” will definitely be something that we look at using next season to tie in a promotional opportunity for our fans.

Among the many items on team to-do lists at this time of year is adding new situationally appropriate song selections to the music database. For help with this endeavor, one enterprising rookie-level P.A. announcer took to Reddit. The resulting discussion is well worth reading.

This blog is also well worth reading, in my less-than-humble opinion, and I thank you for having Reddit.

benjamin.hill@mlb.com

twitter.com/bensbiz

The First of Many

After 365 days, we as a species have finally escaped from beneath 2011’s tyrannical yoke.

Happy 2012!

Not surprisingly, very little news of note emerged during the just-concluded holiday season. But, nonetheless, it is now my duty to get you up to speed. For starters, I am ashamed to admit that the unveiling of a Rookie-level team’s secondary logo somehow escaped my all-seeing eye. The team in question is the Grand Junction Rockies:

As you may recall, Grand Junction’s primary logo was unveiled in November (the team has re-located from Casper, where they were known as the Ghosts). Like the secondary logo, the primary logo is strongly influenced by the parent Colorado club. (And, as more than a few Tweeters/commenters/emailers pointed out to me, it may have been influenced by Pizza Hut as well.)

In any case, both logos were designed by Visual Intent. This marks a rare instance in which a Minor League logo was NOT designed by either Studio Simon or the newly-rechristened Brandiose.

Speaking of rare instances, very few teams offer ticket specials in conjunction with the New Year. But the Fort Myers Miracle have once again done just this, with their annual “Resolution Pack.”

Priced at $20.12 (natch), this overstuffed package capitalizes on January’s mania for self-improvement by offering the following:

*A $10 gift card for your nutritional needs and supplements from Mother Earth Natural Foods
*4-pack of Box Seat Ticket Vouchers to enjoy the Miracle in 2012
*One FREE week membership to Snap Fitness and a FREE training session
*One FREE Matt Booth Boot Camp Adventure
*One FREE financial planning session with Pasquale Evangelista with Raymond
 James & Associates

And with the new year comes HOT STOVE SEASON, when teams stoke anticipation for the upcoming season by hosting dinners highlighted by celebrity guests, giveaways, and memorabilia auctions. The Delmarva Shorebirds are putting a unique twist on the format this season, as the club is hosting a “bloggers roundtable.”

Says the team:

In addition to traditional guest speakers, the Shorebirds will host a roundtable conversation about a litany of topics. Guests will have the opportunity to engage the panelists during the roundtable and throughout the night.

“The new format really lends itself to passionate baseball fans that want to talk about the sport with those that cover it on a regular basis,” said general manager Chris Bitters.

If any teams wish to invite hopelessly obscure superstar blogger Ben’s Biz to a banquet, then shoot me an email and we’ll discuss the specifics of my appearance fee and backstage rider.

Finally, I’d like to offer a hearty congratulations to Scott Carter, the new director of marketing for the Durham Bulls. Carter’s previous Minor League gig was as a VP of marketing for the Fresno Grizzlies, where he implemented trend-setting promotions such as Twilight Night, Tweet-Ups, post-game mascot wrestling, and much more. Looking forward to seeing what he’ll be able to accomplish in Durham, a historic franchise with a strong fan base that competes in an excellent facility.

It was in Durham, in fact, that my current profile picture was taken. I ended up wearing this hat for 43 days straight.

benjamin.hill@mlb.com

twitter.com/bensbiz

Hello and Goodbye

Last Friday I wrote a feature story on the new-for-2012 Pensacola Blue Wahoos, but the westernmost region of the Florida panhandle isn’t the only area in which affiliated ball will debut next season.

How about them Grand Junction Rockies? The team, located in Western Colorado, was officially introduced to the public at a press conference yesterday. The Rockies will play in the Pioneer League, as the Rookie-level affiliate of the (surprise!) Colorado Rockies. Read all about it in my MiLB.com piece.

And with a new team comes a new logo. Here it is, in all its parent-club referencing glory:

As noted in the MiLB.com piece, the key difference between this mark and that of the Colorado Rockies is that the mountain range has been replaced by a mesa. As I learned today, Grand Junction has more Mesas than Jose’s family reunion.

As a club that plays in Colorado and owned by the same folks that own the Colorado Rockies, it’s not surprising that Grand Junction is going the conservative route with its look. The same could not be said of the team that they are replacing: the Casper Ghosts. As you may recall, this was the only team in professional baseball whose primary logo glowed in the dark.

RIP The Ghosts

In glossing over the article I wrote when the Ghosts’ logo was unveiled on Halloween 2007, I came across the following quote from team CEO Kevin Haughian.

“I originally wanted to be the Casper Weinbergers, but we figured no one would get it.”

Classic.

The Ghosts’ logo was designed by Plan B Branding, which, as of today, is no longer Plan B Branding. As detailed on this blog last week, the company unveiled its new name via a week-long internet scavenger hunt. And that new name is:

Logo fiends should enjoy poking around the new website, particularly the “Behind the Scenes” section. Said section is chock-a-block with info and photos regarding how many of the Minors’ top logos came to be.

The announcement of the “Brandiose” name comes exactly one year after another notable name change. For it was on November 15, 2010 that the Omaha Storm Chasers were introduced (themselves a Plan B/Brandiose client, natch).

The name was heavily criticized by those within the community and without, and my response to the criticism (specifically that of  then-ESPN columnist Rob Neyer) was the most widely-read and commented upon offseason blog post that I have ever wrote. Give it a (re)read, if you’re so inclined.

Ah, November 2010. I was so young and strong back then.

benjamin.hill@mlb.com

twitter.com/bensbiz

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