Results tagged ‘ Hickory Crawdads ’
Each of the last two posts on this blog were full-to-bursting bouillabaisse blasts, but those who thought that I was out of Minor League news and notes to share THOUGHT WRONG. A final scouring of my myriad notebooks and spreadsheets has brought even more items to light, and thus it is now my duty to shine this light unto the world.
Let’s begin by re-stating a proven fact, and that is that Ben’s Biz Blog is the greatest Minor League Baseball blog of all time. While this should be common knowledge, I nevertheless work tirelessly to disseminate this message to all corners of the known universe. Enter the Hickory Crawdads, who last week issued a press release in which they welcomed fans to leave a message on their office walls prior to renovation:
Renovations are already underway at Crawdads Stadium, but fans can visit the ‘Dads old front office one last time this week and leave a personalized message on the walls. Join Conrad and the rest of the front office staff by inscribing a favorite memory, a goodbye, or simply well wishes, and have your message shared on the Crawdads Facebook page.
I humbly asked the team, via Twitter, to please make note of my blogging supremacy and, happily, they assented. If it’s written on a South Atlantic League front office wall, then you KNOW it’s true!
— Hickory Crawdads (@HickoryCrawdads) January 17, 2014
In perhaps slightly more meaningful Minor League indoor art news, the Scranton/Wilkes-Barre RailRiders are staging an innovative mural painting contest. An excerpt from the press release:
[The RailRiders] and Lackawanna County are sponsoring an indoor mural competition for the entrance of the Mohegan Sun Club at PNC Field. The mural will be unveiled on Wednesday, April 2 at the annual “Meet the RailRiders” event. Experienced mural artists are invited to submit designs capturing the essence of baseball, community and Northeastern Pennsylvania.
Three finalists will be chosen by a selection committee before the public votes on the winning design from Feb. 14-24. The winning artist(s) will paint the mural during the month of March. All supplies and materials will be provided, including scaffolding. The winning artist will receive a cash award of $5,000 to paint the mural and two RailRiders 2014 season tickets.
Rest assured that I will be following this contest as it develops, but in the meantime: What other Minor League Baseball stadiums feature murals? I, like a painter who has lost his inspiration, am drawing a blank.
“This post is going to the dogs” sounds like something that I’d write if I was completely and totally devoid of inspiration. But I’m not, at least not yet, so instead just let me inform you that some canine content is imminent. Did you know that the El Paso Chihuahuas have sold merchandise in all 50 states, in advance of ever playing a game? Team-produced infographics, like sleeping dogs, don’t lie!
In other news, the Chihuahuas are now selling “pawtial” season ticket plans. I am apparently alone in thinking they should have found a way to utilize the phrase “season yip-ets.”
And then there are the Trenton Thunder, who have welcomed a new bat dog into the fold. This puppy, son of Derby and grandson of Chase (R.I.P.), needs a name and in this matter your assistance is requested.
I voted for Mo.
My readership is largely comprised of Los Angeles culinary scenesters with Midwestern roots, so I apologize that many of you are familiar with the following bit of news:
Restaurateur Susan Feniger has opened the Mud Hen Tavern, which, according to the Los Angeles Times, is “a neighborhood bar with ‘gourmet pub and comfort food’ inspired by the chef’s memories of going to Mud Hens baseball games in Toledo, Ohio.” The menu looks great, and it’s immediately apparent that the chef attended Mud Hens’ games during that brief period (’75-’77) when tuna ceviche and pumpkin ravioli were available at the concession stand.
Fans of the Quad Cities River Bandits can own a piece of history with a commemorative 2013 Midwest League Championship ring in a limited-time sale. Until Feb. 1, fans may purchase rings that match the ones earned by the team’s players and staff, and each fan may personalize the championship hardware with his or her last name on the side of the ring.
For $295, it can be yours! That would be a good investment for those looking to impress women, because nothing (and I mean nothing) impresses the fairer sex like a Midwest League Championship ring. I am speaking from experience.
Or am I?
Over the past two weeks I have spent a heroic amount of time combing through the promotional schedules of Minor League full season teams, in search of the best, brightest, weirdest and wackiest innovations that will be on offer during the 2013 campaign.
As always, this was a LOT of information to digest, especially since there are many teams that schedule multiple promotions for each and every contest. Such promo overload is the inevitable result of the industry’s never-ending quest to be all things to all people, and as an added bonus it sometimes provides unintentional comedy fodder. (The best example of this comes courtesy of an Eastern League club that shall remain anonymous, who in 2011 scheduled “Tribute to Michael Jackson” on the same evening as “Boy Scout Sleepover Night.”)
What follows is a brief list of absurd and/or incongruous promo combinations scheduled for the 2013 season. Maybe one of them will be incongruously taking place at a ballpark near you! (And, of course, if you have further examples then please send ‘em my way.)
Akron Aeros — International Juggler’s Day/Thirsty Thursday
This can’t end well.
Kannapolis Intimidators — $2 16 oz Budweiser drafts/Operation Family Time (May 17)
Spending time with the family can be stressful, but the Intimidators are offering a way to take the edge off.
Myrtle Beach Pelicans — Hangover Night/Thirsty Thursday (May 23)
Seems like “Hangover Night” would make more sense on May 24th…
Omaha Storm Chasers — Superhero Cape Giveaway/Diaper Derby (June 8)
Perhaps unprepared Diaper Derby participants could just use the cape?
Lakewood BlueClaws — Cecil Fielder Appearance/Wing Fling (June 12)
While perhaps not quite as rotund as his immodestly-named son, Tigers slugger Prince, there’s no denying that Cecil Fielder was one of the largest individuals to ever don a Major League uniform. He’s scheduled to sign autographs at Lakewood’s FirstEnergy Park on June 12, during which the BlueClaws will also be staging a “Wing Fling.” Local restaurateurs will compete in a “best wing” contest, and it seems to me that Cecil would be the perfect judge. And if he’s moved to participate in the scheduled “wing-eating contest”? Forget about it…
Quad Cities River Bandits — “Ghost Rider” Cowboy Monkeys/John Deere Night (June 15)
The Cowboy Monkeys usually ride border collies, but perhaps on this special evening they could ride a tractor instead.
Frederick Keys — Meet the Team/Pajama Night (June 23)
Finally — a socially acceptable way to mingle with professional athletes in an outdoor setting while wearing a bathrobe.
Frederick Keys — Military and Civilians Night (July 31st)
Or, as I like to call it — “Everybody Night.”
Hickory Crawdads — Kids Run the Show/Unemployment Night (August 7)
Well, yeah — when kids are running the show then the adults are out of a job!
I’ve got plenty more where this came from, and I’m sorry if that sounds like a threat.
It wasn’t motivated by anything in particular, but over the past few days I’ve created a compendium of Minor League front office cliches on Twitter. If you’re interested in seeing them simply search Twitter for the #MinorLeagueFrontOffice cliche hashtag. And, of course, feel free to submit your own as I will be compiling these cliches in an upcoming blog post. (If you don’t use Twitter, feel free to leave your Minor League Front Office Cliche in the comments or send me an email.)
Such a cliche compilation is both the literal and figurative definition of the term “inside baseball,” and I apologize to readers who I am leaving in the cold. But, in conjunction with this apology, I’d like to direct you to an interesting new initiative that can give anyone a chance to see these cliches come to life in an up-close-and-personal fashion.
This season, the Hickory Crawdads are offering a “Day in the Minors” fan package.
From the team:
[T]he ‘Dads Day in the Minors program offers a behind the scenes experience like none other, giving YOU the chance to see what it’s like to work for a minor league baseball team for a day. For just $99, you will receive experience in all areas of the organization, including promotions, sales, concessions and media!
Of course, there’s no such thing as a “typical” day in the Minors, but the Crawdads are offering the following as a “sample” schedule:
9am - Staff meeting
10am - Work with the promotions team to prepare for the game
11am - Go on a mascot appearance and wear the suit if you want the total experience
12pm - Work with the Group Sales department
1pm - Work with the Stadium Operations team to make sure the stadium has been properly cleaned from last night’s game and is stocked and ready to go for tonight’s game
2pm - Check in concessions deliveries and set up for a picnic
3pm - Assist the groundskeeper with field preparation
4pm - Batting Practice
5pm - Make sure the Press Box is all set up
6pm - Open the gates, greet fans, take tickets and hand out giveaway items
7pm - Go over the ground rules and exchange the lineup card with the visiting manager during the managers meeting at home plate with the umpires
7:15pm – 10pm - During the game you will receive experience in most of the following areas: Ticket Office, concessions, promotions, customer service & the Press Box
10pm - Break down and clean up
Midnight - Go home as an official Day in the Minors survivor!
Plus, if you are truly lucky, it will rain during the day and you’ll have the opportunity to pull tarp!
While $99 is far more than most people spend on MiLB-related endeavors, I do believe that this is a worthwhile expenditure that could be enjoyed by people of all ages. In particular, a “Day in the Minors”-style program could be a great way to expose high school and college-age fans to the realities of working in the sports industry so that they could then make a better informed decision as to whether this would be a career they’d like to pursue.
Teams could also waive the fee and make this part of their community outreach efforts. In recent years Minor League Baseball president Pat O’Conner has emphasized the need for teams to diversify both their staffs and fan base in response to changing demographics, and offering a full immersion into front office culture would be a unique way to engage portions of the community that currently aren’t aware of or interested in the local Minor League product on offer.
But I’m just riffing here…As far as I know the Crawdads are currently the only team offering such a program, and it will be interesting to see if they are successful with it. Your thoughts? Would you pay $99 for this comprehensive Class A experience? Or, if you work for a team, is “Day in the Minors” the sort of initiative that you’d consider making available to your fan base?
It can be tough to stand out within this oversaturated media landscape that we all find ourselves immersed in, but Minor League teams have become particularly adept at doing just this via the tried and true tradition of riffing on newsworthy events. In this post, please find a few offseason examples of relatively recent vintage.
Inland Empire 66ers – Farewell to Twinkies Night
In the wake of the news that Hostess was shutting down its operations, the 66ers leaped into action and secured 1000 Twinkies before they disappeared from the shelves. With snack cakes secured, they then announced that April 5 will be “Farewell to Twinkies Night.” Per the team:
The first 999 fans in attendance will receive a free Twinkie; however there will be a silent auction for the final Twinkie to be awarded during the seventh inning stretch with proceeds going to charity.
But, of course, that’s not all:
The organization has also extended an offer to actor Woody Harrelson, who in 2009, starred as the Twinkie obsessed Tallahassee in the zombie comedy, Zombieland, to throw out the ceremonial first pitch. Beyond the invitation to Harrelson, the 66ers have also contacted Hostess about featuring Twinkie the Kid, Hostess’s well known mascot, in the Mascot Dash vs. the team’s own Bernie.
Hickory Crawdads — The Mayans Got It Wrong
In the wake of the world continuing on as usual post 12/21/12, the Crawdads decided that a ticket-related celebration was in order. Explained the team:
Being as we’re jubilant with relief that the earth is still spinning, the ‘Dads are offering all fans FREE Grandstand Tickets for The Mayans Got it Wrong Night on April 8.
“As part of last year’s May Mayan Mayhem promotion, we were prepared to give everyone a free season ticket for life if the world did end today,” said Crawdads Director of Promotions Jared Weymier. “But we think free tickets on April 8 AND the world not ending is a pretty good combination!”
The Crawdads are also to be commended for this out-of-left-field press release, issued in the wake of the news that New York Jets superfan Fireman Ed was retiring from going to games.
In light of former New York Jets Superfan Ed “Fireman Ed” Anzalone declaring this week that he will retire from going to Jets games, the Hickory Crawdads are formally inviting him to become the new Official Superfan of the Crawdads.
Fireman Ed cited increasing confrontations with other Jets fans at Metlife Stadium as the reason why he is retiring from attending Jets games and leading their faithful in his renowned “J-E-T-S, Jets Jets Jets” chant. With the family-friendly atmosphere at Crawdads games, as well as the ‘Dads long-standing appreciation of firemen and all emergency responders, L.P. Frans Stadium is the perfect location for Ed to retire.
As part of becoming the Official Superfan of the Crawdads, the ‘Dads are offering Fireman Ed a free season ticket and parking pass for life, a customized Crawdads fireman’s hat and a personalized Crawdads jersey that no one will ever negatively confront him for wearing. Fireman Ed will have free reign to lead Crawdads fans in whatever chant he chooses – after all, “D-A-D-S, Dads Dads Dads” has a good ring to it!
Finally, we have this press release masterpiece from the Myrtle Beach Pelicans, in which they wax indignant about New Orleans’ basketball team “copying” their name.
I’m just going to go ahead and drop a massive chunk of cut and pasted text right here. Myrtle Beach earned it with this one:
Inspired by the mind-numbing creativity shown by the NBA’s New Orleans franchise in recently announcing a surprise and out-of-left field (pun intended) name change from Hornets to Pelicans, Minor League Baseball’s Myrtle Beach (S.C.) Pelicans, the Advanced Class-A affiliate of the Texas Rangers, are asking their fans to consider a sweeping re-branding and promotional effort, effective for the 2013 Carolina League season.
The re-branding and promotional plan would not only pay homage to everything New Orleans, but would provide Minor League Baseball fans from the Grand Strand an opportunity not extended to basketball fans in Louisiana — participating in selecting the team’s new nickname. Using the same level of out-of-the-box thinking used by the Hornets, nickname choices have been narrowed to Saints, Hornets, Jazz, Bayou Bengals, Ragin’ Cajuns and Voodoo, along with any other current or former sports nickname the club could poach from the Bayou State.
The re-branding plan has already affected the team’s organizational structure. Current General Manager Scott Brown, the reigning Carolina League Executive of the Year, is so inspired by the idea that he has decided to re-trace the Hornets past history and move he and his family to Charlotte, North Carolina, where he will become the General Manager of that city’s Triple-A franchise. The Hornets called Charlotte home from 1988-2002.
If fans select choose to drop the Pelicans name in favor of a New Orleans-themed moniker, the club will institute of a series of NOLA-themed promotions and ballpark changes to complement the club’s new brand:
- The team’s home ballpark would be renamed “TicketReturn.com Field at Preservation Hall”
- Areas of the ballpark would also be re-branded. The pond in the parking lot would be called “Lake Pontchartrain”, while patrons entering ballpark restroom facilities would be taking their personal business to the “French Quarter”
- The club would petition city and county officials to rename streets and landmarks around the area. 21st Avenue North, which runs along the ballpark, would be called “St. Charles Avenue,” Broadway at the Beach, Myrtle Beach’s entertainment hot spot, would become “Bourbon Street,” and, boldy, the team would call its home county “Horry Parrish.”
- The logo of the new team name would include a fleur de lis, much in the same fashion as the current logo, which incorporates a crescent-shaped moon in the background.
- A different NOLA-themed promotion for every day of the week would be incorporated. The lineup would feature Mardi Gras Mondays, Fat Tuesdays, Wet Wednesdays (featuring 1/2 price hurricane drinks), Thirsty Thursday (featuring Creole Bloody Marys), Big Easy Fridays (featuring the music of Al Hirt, Louis Armstrong, Aaron Neville and other New Orleans legends), Sazerac Saturdays and Voodoo Sundays (Details currently under development).
- The team’s game night entertainment would also reflect the newly-created team image. The club’s entertainment staff would be known as the “Promotional Krewe”, jazz music would serve as player at-bat songs, legendary political strategist James Carville would be invited to serve as one of the team’s radio announcers, and the playing of the Smokey and the Bandit theme song during the 7th Inning Stretch would be replaced by “When the Saints Go Marching In.”
- Saints quarterback Drew Brees would be invited to toss out the ceremonial first pitch of the 2013 season and a season-long “Superdome” promotion would be instituted, providing ticket discounts to anyone with a “bald dome.”
- TicketReturn.com Field at Preservation Hall concession stands would offer traditional New Orleans foods such as poboys, crawfish, jambalaya and gumbo with classic side dishes such as red beans and rice.
- Team merchandise would obviously include team beads, as well as NOLA-themed t-shirts, and plush dolls of mascot Splash would be turned into Voodoo dolls
If you are aware of other teams displaying a similarly Peli-can do spirit, then get in touch.
This has been Ben’s Biz Blog post #900 — here’s to more, but hopefully not 900 more. That would be overkill.
Today’s “Farm’s Almanac” feature is on the topic of walk-up songs, and includes a variety of anecdotes related to this increasingly popular facet of the professional baseball experience. Did you know that Josh Harrison’s walk-up music is written by his brother? Or that Jeff Locke chose his after extensive focus group testing on Twitter? Or that our old friend Scot Drucker once coordinated bullpen dance routines to New Kids on the Block?
Read all about it HERE.
But the article was over-stuffed as it is, and one aspect of the walk-up experience I wasn’t able to include was that of the visitors. Or, rather, that the visiting team is at the mercy of pun-happy and perhaps slightly mean-spirited control room employees. What follows is a sampling of the info I collected:
Over Twitter, Jackson Generals assistant general manager Jason Compton shared the following:.
We played “Papa Was a Rolling Stone” for Prince Fielder when Huntsville visited Pringles Park back a few years ago.
And, even better:
We also played “He Ain’t Heavy, He’s My Brother” for Delmon Young when the Biscuits came to town…this was my favorite.
Take that, Dmitri!
Kevin Huisman, who now works for the Grand Rapids Griffins of the American Hockey League, shared this anecdote from his days with the Hickory Crawdads:
Being in the Sally League, we got a chance to play the Rome Braves, which gave us the chance to break out some opera and just about anything that we could find that had an Italian sound to it (“Funiculi Funicula”, etc.). That season, Rome also had a gentleman by the name of Van Pope on their squad, which gave us an added chance to pull in some Gregorian Chants more likely to be heard in Vatican City than a ballpark….Another opponent that season, the Greensboro Grasshoppers, gave me the most memorable dig from that season. One of their players was named Jared Gaston…[fellow Crawdads employee] Mark had 3 children at home, and we were both fans of Disney movies, so we both came up with “Gaston” from “Beauty and the Beast” pretty quickly. I think we were only able to get away with playing it once, but the reaction was priceless. My wife was sitting with the wife of one of the Crawdads players that we’d gotten to know pretty well…when they heard the first line come out, you could hear their laughter echoing along with everyone else in the crowd.
Along those lines, Altoona Curve director of creative services John Foreman shared the following.
“Last year when New Britain was in town, we’d play Skee-Lo “Wish I Was A Little Bit Taller” for [7'1"] Loek Van Mil. And when [catcher] Carlos Santana was with Akron we’d play Carlos Santana and incorporate a Carlos Santana headshot on the videoboard.
“And then there’s Lucas Duda, he’d get “Zip-A-Dee-Do-Dah” or “Camptown Races”….Guys with the last name of Sylvester we’ll play “I Tawt I Taw A Putty Cat,” and the Mr. Rogers theme song for anyone with the last name of Rogers.”
And on and on and on it goes. This topic is a wordplay goldmine and I expect — nay, demand! — for this to be an ongoing feature. So please, no matter who you may be, get in touch with examples of visiting team audio hi-jinx!
And, of course, what would YOUR walk-up song be? Contenders in my universe include James Gang “Bomber”, CCR “Bayou Country,” Dirtbombs “Wreck My Flow” Fat Joe “Massacre on Madison” and New Kingdom “Mexico or Bust.” But number one remains:
“So many blog topics, so little time” is shaping up to be a pretty good tombstone epitaph for yours truly. But as long as I’m residing in the land of the living, Sisyphean struggles to mitigate the content glut will continue unabated. So here ya go: a random array of Minor League pictures and videos.
Let’s start with the scene in Reading this past Tuesday. Despite a bit of controversy, the R-Phils’ fan base proffered a heartily enthusiastic response to the evening’s “Ryan Howard Garden Gnome” giveaway.
The line outside of FirstEnergy Stadium, before the gates opened.
The gnomes, awaiting distribution:
Moving on from beards to the mustache, the Everett Aquasox pitching staff recently dedicated themselves to the fervent cultivation of upper lip hair. The results, in extreme close-up:
Another recent event of note in the Pacific Northwest was the pitcher’s mound wedding of hurler Corey Davisson. Read all about it HERE. (warning:adorable photos contained therein).
Less adorable, but more hilarious, are Class A baseball players dancing with surprising sincerity to the Clinton era’s pre-eminent boy band. This masterpiece was the highlight of the Peoria Chiefs’ recent “90s Night” promotion:
While this was the lowlight:
A pop culture celebration of more recent vintage recently occurred in Lexington, as the Legends staged a “Jersey Shore Night” promotion. The beat got beat up:
But after the beat-up comes the beatdown. “Hacksaw” Jim Duggan visited Hickory recently, where he did all he could to make sure that Conrad didn’t win the mascot race. A truly brilliant snapshot, this is:
But even Hacksaw wouldn’t be able to stop the menagerie of characters that grace the cover of the Toledo Mud Hens upcoming comic book giveaway (scheduled for August 12). This is, truly, a work of art:
Or is there?
But instead of lamenting this fact, Minor League Baseball teams are having fun with it.
On Thursday, the Hickory Crawdads are staging the “Haynesworth Conditioning Challenge” in honor of the fitness test that Redskins defensive lineman Albert Haynesworth has been unable to pass.
From the press release:
All participants will have to complete the same conditioning test
that Haynesworth has failed multiple times, which is as follows:
1. Twelve consecutive 25-yard dashes (300 total yards) in less than 70 seconds
2. Rest period of 3.5 minutes
3. Twelve more consecutive 25-yard dashes in less than 73 seconds
All participants that successfully complete the challenge in the
allotted time will win two season tickets for the rest of the 2010
season, including all potential playoff games. All participants that
attempt the challenge will receive a free ticket to a future game this
season (excluding Aug. 14). Since Albert’s had multiple shots at it,
any fans that attempt and fail the challenge on Thursday can come back
to L.P. Frans Stadium any time between 10 a.m. – 4 p.m. this Friday and
While this promotion is definitely happening, the same can’t be said for the Fort Myers Miracle’s “Brett Favre Night.” The team may or may not stage a tribute to the Vikings QB on Monday, and their maddeningly indecisive and contradictory press release provides no clear insight whatsoever.
But who needs football anyways? Those enamored with the out-of-breath exertions of larger-than-average men got more than their fill in Lakewood last week. As part of the BlueClaws’ “Goonies Night” celebration, Jeff “Chunk” Cohen judged a “Truffle Shuffle” contest:
Think that that guy could pass the Haynesworth Conditioning Challenge?
This is because baseball, quite inconsiderately, doesn’t take a day off. So while I was on the road cranking out articles, blog posts, Promo Preview columns, and frivolous contest introductions, the emails kept coming in alerting me to items that may be worthy of coverage.
Allow me to now present to you, the reader, some of these items. I’ll start with the most narcissistic, a 42-second video commemorating my stint as “The Apprentice…Of the Crazy Hot Dog Vendor.“
With that out of the way, let’s proceed to last night’s promotion in Akron. The Aeros held “Ship Out LeBron Night”, in which fans were asked to donate unwanted LeBron James apparel in exchange for free tickets.
As you can see, quite a few fans took the team up on its offer. As soon as Orbit is done playing around, these items will be donated to an international relief organization.
Another thing you don’t see every day is 3,692 people popping bubble wrap at the same time. It makes a sound quite similar to dessicated locust husks bouncing off the roof of a station wagon.
As part of the promotion, the Spinners rolled out the “Bubblewrap Dance Floor.” To celebrate 50 years of bubblewrap, 50-year-olds were invited onto the field to dance to 50 cent.
An even more Rainman-esque aspect of the promotion was that the 50th fan in attendance would get a year’s supply of popcorn if the 50th out of the game occurred via pop out. It did, and one lucky fan took home a vast collection of kernels (Spinners media relations director Jon Boswell writes that, keeping in the spirit of the promotion, “He’ll have to do the popping himself!”)
Torii Hunter Bobble-Arm in Orem
Skipper Leg Lamp in Lake County
I wish that the above item was being given away as part of a “Salute to Hallucinogenic Fever Dreams” promo, but there’s actually a story behind it. See, the Captains are staging “Christmas In July”, and “A Christmas Story” was filmed in nearby Cleveland. Hence, a giveaway featuring a Minor League twist on one of the movie’s most memorable scenes.
And speaking of the Captains, you may recall that one of the team’s biggest fans comes to nearly every game dressed like Waldo. Recently, this horizontally-striped standout took his act to Cleveland:
Certainly a Waldo this ambitious is worthy of your Facebook fandom. Perhaps I can even score an exclusive interview one of these days.
This year’s contest is shaping up to be the best yet, as teams have mounted homegrown promotional campaigns in support of their players. Here’s one of the best efforts I’ve seen thus far:
Finally, you may have noticed that the Charleston RiverDogs and Hickory Crawdads have recently been the recipients o
f some big-time exposure:
Perhaps I’ll receive some big-time exposure one of these days. Until then, I’ll be staring at a computer screen in search of a clever closing sentence that never comes.