Results tagged ‘ Holiday League ’
The ides of March is (are?) almost upon us, and I’m not really sure if this is has any relevance to the world of Minor League Baseball. Nonetheless, the ides of March are (is?) inextricably linked with the word “beware,” and therefore I feel a nagging sense of foreboding and anxiety that I just can’t shake. In order to deal with this lingering angst in a productive way, today’s post will be a good ol’ bouillabaisse of Minor League news and notes. May this be a therapeutic experience for all.
60 Degree Weather Guarantees are a common Opening Day promotion, with the Indianapolis Indians being long-time proponents of the concept. Last year Scranton/Wilkes-Barre RailRiders president/general manager/chief of unwieldy job titles Rob Crain got in on the act in a most enthusiastic fashion, and in 2014 he’s taking things even further. Per the team:
Clad in floral orange shorts, inexplicable snorkel gear and a life preserver designed for a little girl while wearing a face of both fun and fierce determination, the RailRiders’ venerable top executive issued assurance that families and baseball enthusiasts will be comfortable when the gates open on April 10….But he did not stop there. Like most extremists, Crain took it to another level when he also promised triumph. If the RailRiders fail to defeat their nearby rivals from Syracuse? “I will dress up like a woman until we win,” said Crain.
Before moving on, I would like to note that “Inexplicable Snorkel Gear” should be the title of the next Guided By Voices album.
My colleague Josh Jackson, whose eloquence never crosses into grandiloquence, recently wrote a MiLB.com article about the Fresno Grizzlies “Farm Grown” program. (I wrote briefly about this program during my visit to Fresno last August.) “Farm Grown” seeks to highlight Central Valley agriculture as well as the Grizzlies’ role in developing “Farm Grown” players, and in 2014 there will even be an agriculture center located at the Grizzlies’ home of Chukchansi Park.
The Gar Tootelian Agriculture Zone, to be exact:
I mentioned to the Grizzlies, via Twitter, that “Gar Tootelian” sounded like something out of the Star Wars universe. They concurred, and hinted that 2014′s “Star Wars Night” promo would indeed have a Gar Tootelian aspect to it.
At this point, I don’t even understand what it is that I’m writing about. Time to move on.
Oh, wait, I’m not going to move on. Yesterday, these very same Fresno Grizzlies became the latest team to inspire an avalanche of lazy “greatest thing in the history of ever”-style hyperbolic internet rhetoric. Congratulations!
On August 2, the Grizzlies will wear Teenage Mutant Ninja Turtle theme jerseys. Perhaps the Grizzlies’ version of the Teenage Mutant Ninja Turtles theme song can go like this.
Giants Farm Club Fresno Grizzlies, Giants Farm Club Fresno Grizzlies, Giants Farm Club Fresno Grizzlies — prospects in theme jerseys, auction later!
Remember when I wrote about the as-of-now-theoretical Holiday League? Well, that entity welcomed a new team last month: the Rushmore Commanders. The Commanders have four primary logos, one for every president enshrined on Mount Rushmore. And they, like the Grizzlies, will also wear theme jerseys during their (as of now theoretical) debut season.
Okay, after my latest and therefore greatest blogging exercise I feel considerably more relaxed. But for how long? The ides of March are just four days away.
Tomorrow is Thanksgiving, and with Thanksgiving comes the official start of the holiday season. What better time, then, to turn this blog over to the Holiday League?
Yes, the Holiday League — a theoretical three-team (and growing) circuit whose logos are entirely real. The “HL,” as I just decided to call it, is the brainchild of artist/designer/baseball fan John Hartwell, who established Hartwell Studio Works in 2006. In this post he talks about his professional background, how the Holiday League came to be, and, most importantly, shares his collection of HL primary and alternate marks. This should gave you logo fiends out there — you know who you are — a lot to talk about, but even casual fans should enjoy perusing an imagined sporting realm which has room for zombies, reindeer, and anthropomorphic evergreens. Get ready to read John’s words now, as this italicized intro has run its course.
I’ve been working as a creative professional for the past 20 years, first as an illustrator and cartoonist, adding graphic designer to my description for the past ten. I cut my sports teeth on the Nolan Ryan-era Texas Rangers and absolutely feel in love with minor league baseball in the mid-to late 90‘s with the San Antonio Missions. Games at the Wolff with Henry the Puffy Taco and Ballapeño are not to be missed.
When Hartwell Studio Works launched as in independent sports design shop in 2006, one of my very first clients was Jonathan Nelson and the Birmingham Barons, doing a variety of marks for the team, including a team rebrand in 2008. As the studio’s client list grew, I knew marketing and self-promotions needed to be part of the regular project mix.
The Holiday League started as last Christmas’ North Pole Reindeer studio promo. The Reindeer were, if nothing else, a clever idea that made me laugh. It could have fallen flat on its face, but at least I would have fun doing it.
The overwhelmingly positive response to the Reindeer, however, led to the idea that this “Holiday League” could have real legs as a studio promotional campaign. The “Holiday League” name was a throw-away line in the Reindeer promo, but through the Huggers and Creepers promos and the league website and store launches, the whole thing has taken on a life of its own. It’s proven to be a great creative exercise, giving me a chance to try out new ideas and stay fresh.
Arborville Huggers “traditional” logo option for fan voting. (Extra points to whomever can identify the Monty Python reference in the original email promo.)
The Arborville “hippie” option:
The Huggers logo option for “today’s modern hipster.”
The Amityville Creeper primary logo. I briefly considered hailing them from Crystal Lake, but thought that might be too obscure:
Don and Doug the Doubleheader. The Creepers were an exercise in making bad baseball + Halloween jokes.
Credit for Bat Boy goes to a designer buddy of mine who, when I told him about the Creepers idea over lunch, blurted out “Bat Boy!” as a name for one of the mascots. I literally stopped in mid-chew, smacked my forehead, and realized it was a far better idea than the vampire character I originally had in mind. He was kind enough to let me use his much better idea!
I’m a big fan of The Walking Dead, so Wally the Walker was a no-brainer (get it?) for the Creepers. I laugh every time I look at him.
This year’s Christmas promo is already teed up with a return trip to the Reindeer. It will be a bit different from what has gone before, but I think folks will get a kick out of it. Next year’s holiday teams have already been determined, and I’m already looking forward to Christmas 2014.
So there ya have it, folks: John Hartwell and the Holiday League. Thanks for reading, enjoy your Thanksgiving, and see you in December. Oh, and that reminds me: The Winter Meetings are almost upon us! Please get in touch if you’re going be there and/or have any Winter Meeting content suggestions or article and blog post pitches That’s what I’m here for.