Results tagged ‘ Ike the Spike ’

In the Year 2013…

My current “making do with what I’ve got” logo stance continues unabated with today’s post, as the lead item is this:

For those who need things spelled out for them — this is the logo for the 2013 Triple-A All-Star Game, an annual contest which pits two historically rich but misleadingly-named leagues against one another (International vs. Pacific Coast). As you can see, the 2013 edition will be taking place in Reno. The “biggest little city in the world” is home to the Aces, who played their inaugural season in 2009.

The lines orbiting the baseball in the above logo directly reference the sculpture that greets fans upon arriving at Aces ballpark:

Photo: DAVID CALVERT/RENO ACES

The logo was designed by Brandiose, who once upon a time in a faraway and distant land were known as Plan B Branding. Those looking for more insight into the company’s philosophy and history would do well to read this supremely simile-laden interview with co-founder Jason Klein on apennysworth.com

A sample:

Q: Logo designers sometimes fight disparaging perceptions ranging from proverbial snake oil salesmen to glorified finger painters. How do you persuade clients of the tangible benefits of identity design?

A: We measure brand success several ways: retail profit, how creatively empowered the staff becomes, staff productivity, attendance, loyalty to the brand, and fame and notoriety. Alex Bogusky once said, “If nobody’s talking about your brand, it’s dead.” This plays a very important role in our process and how we measure success.

Let’s move away from eloquent analogy and distant 2013 talk and back toward the present. Or, more accurately, the recent past. Whatever. Writing 500+ segues a year is exhausting.

Have you ever wanted an expedient tour of a Major League team’s offseason publicity event? The Frederick Keys have you covered, and then some:

And how about something that could be happening in the near future. On Monday, the Tri-City ValleyCats put out the following on Facebook:

We are thinking about a Jimmy Fallon bobblehead this year at “The Joe!” He has ties to the area attending the College of Saint Rose and is a huge hit on Late Night with Jimmy Fallon Would you come for a Fallon bobblehead?

“Artists” rendering of said bobblehead:

As I remarked on Twitter: “Hopefully this idea doesn’t Fallon deaf ears!”

See, there’s a reason I get paid the big bucks. But if it’s small bucks you’re into, let it be known that the State College Spikes are desirous of a new Ike!

Guess that gives new meaning to the term “deer hunting season.”

Blogger…OUT!

benjamin.hill@mlb.com

twitter.com/bensbiz

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