Results tagged ‘ Inland Empire 66ers ’
Ripped From the Headlines
It can be tough to stand out within this oversaturated media landscape that we all find ourselves immersed in, but Minor League teams have become particularly adept at doing just this via the tried and true tradition of riffing on newsworthy events. In this post, please find a few offseason examples of relatively recent vintage.
Please!
Inland Empire 66ers – Farewell to Twinkies Night
In the wake of the news that Hostess was shutting down its operations, the 66ers leaped into action and secured 1000 Twinkies before they disappeared from the shelves. With snack cakes secured, they then announced that April 5 will be “Farewell to Twinkies Night.” Per the team:
The first 999 fans in attendance will receive a free Twinkie; however there will be a silent auction for the final Twinkie to be awarded during the seventh inning stretch with proceeds going to charity.
But, of course, that’s not all:
The organization has also extended an offer to actor Woody Harrelson, who in 2009, starred as the Twinkie obsessed Tallahassee in the zombie comedy, Zombieland, to throw out the ceremonial first pitch. Beyond the invitation to Harrelson, the 66ers have also contacted Hostess about featuring Twinkie the Kid, Hostess’s well known mascot, in the Mascot Dash vs. the team’s own Bernie.
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Hickory Crawdads — The Mayans Got It Wrong
In the wake of the world continuing on as usual post 12/21/12, the Crawdads decided that a ticket-related celebration was in order. Explained the team:
Being as we’re jubilant with relief that the earth is still spinning, the ‘Dads are offering all fans FREE Grandstand Tickets for The Mayans Got it Wrong Night on April 8.
“As part of last year’s May Mayan Mayhem promotion, we were prepared to give everyone a free season ticket for life if the world did end today,” said Crawdads Director of Promotions Jared Weymier. “But we think free tickets on April 8 AND the world not ending is a pretty good combination!”
The Crawdads are also to be commended for this out-of-left-field press release, issued in the wake of the news that New York Jets superfan Fireman Ed was retiring from going to games.
In light of former New York Jets Superfan Ed “Fireman Ed” Anzalone declaring this week that he will retire from going to Jets games, the Hickory Crawdads are formally inviting him to become the new Official Superfan of the Crawdads.
Fireman Ed cited increasing confrontations with other Jets fans at Metlife Stadium as the reason why he is retiring from attending Jets games and leading their faithful in his renowned “J-E-T-S, Jets Jets Jets” chant. With the family-friendly atmosphere at Crawdads games, as well as the ‘Dads long-standing appreciation of firemen and all emergency responders, L.P. Frans Stadium is the perfect location for Ed to retire.
As part of becoming the Official Superfan of the Crawdads, the ‘Dads are offering Fireman Ed a free season ticket and parking pass for life, a customized Crawdads fireman’s hat and a personalized Crawdads jersey that no one will ever negatively confront him for wearing. Fireman Ed will have free reign to lead Crawdads fans in whatever chant he chooses – after all, “D-A-D-S, Dads Dads Dads” has a good ring to it!
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Finally, we have this press release masterpiece from the Myrtle Beach Pelicans, in which they wax indignant about New Orleans’ basketball team “copying” their name.
I’m just going to go ahead and drop a massive chunk of cut and pasted text right here. Myrtle Beach earned it with this one:
Inspired by the mind-numbing creativity shown by the NBA’s New Orleans franchise in recently announcing a surprise and out-of-left field (pun intended) name change from Hornets to Pelicans, Minor League Baseball’s Myrtle Beach (S.C.) Pelicans, the Advanced Class-A affiliate of the Texas Rangers, are asking their fans to consider a sweeping re-branding and promotional effort, effective for the 2013 Carolina League season.
The re-branding and promotional plan would not only pay homage to everything New Orleans, but would provide Minor League Baseball fans from the Grand Strand an opportunity not extended to basketball fans in Louisiana — participating in selecting the team’s new nickname. Using the same level of out-of-the-box thinking used by the Hornets, nickname choices have been narrowed to Saints, Hornets, Jazz, Bayou Bengals, Ragin’ Cajuns and Voodoo, along with any other current or former sports nickname the club could poach from the Bayou State.
The re-branding plan has already affected the team’s organizational structure. Current General Manager Scott Brown, the reigning Carolina League Executive of the Year, is so inspired by the idea that he has decided to re-trace the Hornets past history and move he and his family to Charlotte, North Carolina, where he will become the General Manager of that city’s Triple-A franchise. The Hornets called Charlotte home from 1988-2002.
If fans select choose to drop the Pelicans name in favor of a New Orleans-themed moniker, the club will institute of a series of NOLA-themed promotions and ballpark changes to complement the club’s new brand:
- The team’s home ballpark would be renamed “TicketReturn.com Field at Preservation Hall”
- Areas of the ballpark would also be re-branded. The pond in the parking lot would be called “Lake Pontchartrain”, while patrons entering ballpark restroom facilities would be taking their personal business to the “French Quarter”
- The club would petition city and county officials to rename streets and landmarks around the area. 21st Avenue North, which runs along the ballpark, would be called “St. Charles Avenue,” Broadway at the Beach, Myrtle Beach’s entertainment hot spot, would become “Bourbon Street,” and, boldy, the team would call its home county “Horry Parrish.”
- The logo of the new team name would include a fleur de lis, much in the same fashion as the current logo, which incorporates a crescent-shaped moon in the background.
- A different NOLA-themed promotion for every day of the week would be incorporated. The lineup would feature Mardi Gras Mondays, Fat Tuesdays, Wet Wednesdays (featuring 1/2 price hurricane drinks), Thirsty Thursday (featuring Creole Bloody Marys), Big Easy Fridays (featuring the music of Al Hirt, Louis Armstrong, Aaron Neville and other New Orleans legends), Sazerac Saturdays and Voodoo Sundays (Details currently under development).
- The team’s game night entertainment would also reflect the newly-created team image. The club’s entertainment staff would be known as the “Promotional Krewe”, jazz music would serve as player at-bat songs, legendary political strategist James Carville would be invited to serve as one of the team’s radio announcers, and the playing of the Smokey and the Bandit theme song during the 7th Inning Stretch would be replaced by “When the Saints Go Marching In.”
- Saints quarterback Drew Brees would be invited to toss out the ceremonial first pitch of the 2013 season and a season-long “Superdome” promotion would be instituted, providing ticket discounts to anyone with a “bald dome.”
- TicketReturn.com Field at Preservation Hall concession stands would offer traditional New Orleans foods such as poboys, crawfish, jambalaya and gumbo with classic side dishes such as red beans and rice.
- Team merchandise would obviously include team beads, as well as NOLA-themed t-shirts, and plush dolls of mascot Splash would be turned into Voodoo dolls
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If you are aware of other teams displaying a similarly Peli-can do spirit, then get in touch.
This has been Ben’s Biz Blog post #900 — here’s to more, but hopefully not 900 more. That would be overkill.
benjamin.hill@mlb.com
twitter.com/bensbiz
An Anomalous Date Leads to Phenomenal Deals
Maybe it’s an example of my sticktuitiveness, maybe an example of stagnancy. Probably both. But, at any rate, I am able to begin today’s Leap Year post by looking at what I wrote about 2/29 the last time it rolled around.
So let’s leap to it!
The year was 2008. While most Americans were busy listening to the 10th anniversary edition of the Baha Men’s epochal Doong Spank LP, the Lancaster JetHawks made their presence felt by staging a Leap Year promo. Most notably, all fans with a leap year birthday received a box seat season ticket!
Not to be outdone, the Altoona Curve soon announced a season-long “Leip Year” celebration, all in honor of skipper Tim Leiper.
This one had the Rainmain-like fixation on numbers that is a hallmark of any good Minor League promotion, including the provision that if any Curve player was batting .366 after April 29′s ballgame, he (or she, you never know) would be awarded $366.
Maybe I’m just jaded, but I don’t think we’ve reached that level of inspiration in 2012. But a lot is going on. Here is a thorough (but by no means authoritative) rundown of who’s doing what how. Said rundown is in alphabetical order, but starting with “N” and then continuing back around through “M.”
Most notably, the above deal includes a $29 Citgo gas card.
$17 all-you-can-eat seats, to any game. I’m just not sure who would want to eat seats in the first place, though.
More bang for the buck than a bringing an exploding dollar bill along on a deer hunt! $29 gets four tickets to exhibition game vs. Triple-A Sacramento, four ticket vouchers to opening weekend, and two souvenir caps.
Interesting twist to this one, in that the $29 ticket packages includes admission to all games falling on the 29th of the month.

This offer comes with a $29 concession stand credit. Beet eggs included?
Two extra games included with the purchase of a five or 10-game pack!
A $95 savings!
Buy a six or 12-game ticket pack, get an additional game free.
Lake Elsinore Storm
Self-explanatory.
This concludes THE MOST COMPREHENSIVE RECAP OF MINOR LEAGUE BASEBALL LEAP DAY PROMOTIONS EVER ASSEMBLED. And yet I still don’t have my own Wikipedia page.
benjamin.hill@mlb.com
twitter.com/bensbiz
Mundane Beginnings, Incendiary Endings
This is me, in Inland Empire, dressed as a Molar Racer.
The reason I’m showing this picture is because it features my Sony Webbie camera, which has accompanied me on all road trips that I’ve ever undertaken while under the employ of MiLB.com.
We’ve been through a lot, Webbie and I, but I’m now ready to end our relationship. I have become increasingly disheartened with the quality of the photos, especially if movement and/or low lighting is involved. It’s time for an upgrade, but to what?
Does anyone out there have any recommendations? I need something lightweight, easy-to-use, durable, (relatively) cheap, and capable of taking photos worthy of appearing on the number one Minor League Baseball promotions/game operations/travel blog on the internet (I mean, if it’d be good enough for them then it would be good enough for Ben’s Biz Blog.)
I know that many of my readers are far more tech-savvy than I, so let’s hear it! What should be the next Ben’s Biz Blog camera of choice?
Technologically-minded endeavors certainly have their place, but it’s the simple pleasures that what make life worth living. And pleasures don’t get much simpler than that which was covered in Monday’s post: armadillo racing.
Upon seeing said post, one of my embedded contacts within the Tulsa Drillers front office sent the following photos. Apparently, Sparky Sparks and his team of racing armadillos are regular ballpark visitors.
Armadillo racing is undoubtedly thrilling, but not quite as thrilling as stuntman Ted Batchelor. The last time that Batchelor appeared at a Minor League ballpark was 2009, when he ran the bases while on fire following a Savannah Sand Gnats game.
Batchelor, who recently set a Guinness World Record for longest “on fire run” (492 feet), wrote me to report that he has one team booked in 2012 (I’ll let that team make the announcement) but that he “needs many more!” (This is, after all, a man with a stated goal of getting lit on fire in all 50 states.) Check out his website for more info.
But while lighting a man on fire is still a relatively rare occurrence in the Minor Leagues, fireworks are about as common as it gets. And what better way to promote an increased fireworks slate than with a parody of the song “Fireworks”? Take it away, Akron Aeros!
Perry-dy is more like it!
benjamin.hill@mlb.com
twitter.com/bensbiz
Thanks for the Memories
Writing a pre-Thanksgiving post on “what I am thankful for” has the whiff of an obligatory elementary school essay assignment, but I want to get something up on this slice of the internet before it all goes (mercifully) dark for the holidays.
And you know what I’m thankful for? That I have a job that puts me in absurd situations on a regular basis. Some highlights from the 2011 season.
Racing as a Taco Bell Hot Sauce packet in Lancaster:
Winning the “Molar Race” in Inland Empire:
Winning a burrito-eating contest in Fort Wayne:
Emptying an entire Kleenex box in Lake County, in less than a minute:
Pied atop the dugout in Akron:
Exhibiting proper Pickle Dog-eating technique in Charleston:
Manning an HD camera in Durham:
Refereeing a flip cup contest in Williamsport:
And, of course — Rally Banana-ing in Delmarva:
The point of this unbridled exercise in Holiday week narcissism is…well…I guess there is no point. But I do want to issue a sincere THANK YOU to everyone who has supported these absurd endeavors of mine. And it’s never too early to start thinking about the 2012 season — please, get in touch if you have any suggestions regarding Minor League places to go and things to do. I really do try to say “yes” as much as possible.
Finally, two stories are up today that I’d really appreciate if you checked out. First up is my story on Greg Halman, who was stabbed to death earlier this week. I talked to people who knew him at all stops on his Minor League journey, and did the best I could to write something that went beyond “I’m shocked that his happened” quotes.
Elsewhere, I have a guest column up on Baseball Propectus. It’s a pretty through overview of the Minor League mindset, and I sincerely hope it brings a few new converts into the fold.
Thanks again,
benjamin.hill@mlb.com
twitter.com/bensbiz
On the Road: Demon Chasing and Teeth Racing in Inland Empire
Monday’s game between the Inland Empire 66ers and visiting Visalia Rawhide didn’t start until 7 p.m., but I made it to the ballpark nearly four hours early.
Why? Because I had been tipped off that an exorcism was going to take place. The 66ers have been playing miserably in the month of May, with the low point being the previous day’s 17-2 loss. So the team decided to burn their struggles away, via a soul-cleansing trash-can fire in the groundskeeper’s area beyond center field.
I went out there around 3:30, and came across a plastic bin full of sacrificial baseball detritus.
One of the most prominent items contained therein was one of first baseman Casey Haerther’s rejected pieces of lumber.
Soon the players emerged from the dugout and somberly trudged toward the ceremonial grounds.
The plastic bin was emptied into a trash can, and a copious amount of lighter fluid was poured on top.
Before lighting this mess ablaze, veteran southpaw Harold Williams gave a speech about how this fire symbolized a fresh start. It was a surprisingly somber and serious affair (to me, at least), but losing is no fun so I can appreciate how miserable these guys had been recently.
Burn, burn, yes you’re gonna burn!
But not for long.
The Aftermath
And wouldn’t you know it? The 66ers went out on Monday night and scored five runs in the first inning, highlighted by back-to-back-to-back home runs by Michael Wing, the aforementioned Cody Haerther, and Kole Calhoun. Meanwhile, a trio of pitchers kept the Rawhide offense in check, and the 66ers rolled to a 7-1 win.
I have a newfound faith in the power of baseball voodoo. If this works for writers, then when I get home I’m going to set fire to a trashcan filled with a laptop, old notebooks, broken pens, rejection letters, and business cards.
Read more about the 66ers’ ceremony over at MiLB.com, please. But it’s now time for us to turn our attention toward the usual blogging shenanigans. For example, I soon noticed that one of the outfield billboards featured the world’s most voluptuous peach.
Viewing that image got me all worked up. In order to restore a sense of calm to my harried brain I hung out for a bit in the air-conditioned comfort of the 66ers’ front office. Director of Ticket Operations Joey Seymour filled me in on the team’s “Road to the Show” ticket package, marketed to nearby Angels fans and featuring home games taking place when that team is out of town.
Good idea, right?
Seymour also removed the perforation from tickets this year, in order to make them more of a souvenir item. Keeping with that philosophy, the season tickets are jumbo-sized and perfect for player — or mascot — autographs.
The man in the suit seen above is Douglas Maiden, in his first season as Bernie but with 12 seasons of mascot experience.
An interesting aspect of the Bernie character is that he often emits a high-pitched “Wooooo!” catchphrase. All through the evening, this noise could be heard (from Bernie as well as from fans trying to get his attention).
At one point in the evening, I heard a one-second sound clip come on over the PA, simply the word “Bernie.” My ears perked up immediately — this solitary word had been taken from Weird Al’s “Biggest Ball of Twine in Minnesota” (!!!) This is one of my favorite Weird Al songs of all-time — a loving celebration of aburdist Americana that pretty much encapsulates everything that is great about this country. Upon graduating college, I embarked on a road trip to the Biggest Ball of Twine in Minnesota, located in Darwin, MN. I want this song played at my funeral.
But I digress…
My next stop was the home dugout in order to do a few player interviews (I ended up speaking with Jean Segura, Mike “No, Not that Mike Piazza” Piazza, and Harold Williams). Also milling about was a contingent of local bloggers. The team had invited them on “Ode to Bloggers” Night, part of their series of “Social Media Monday” promotions.
And — hey! — I blog as well. Perhaps this is why I was asked to throw out the first pitch.
First pitch friends for life!
The evening’s contingent of bloggers spent the evening in a suite owned by 66ers consultant Byron Marquez. It was swanky.
But my peripatetic tendencies are too strong, so I commenced to wandering.
The 66ers, like virtually all teams, claim to have one of the largest scoreboards in Minor League Baseball. It certainly is beautiful.
Arrowhead Credit Union Stadium doesn’t offer an open concourse, but at least there’s plenty of room to move back there.
By this point you may be saying to yourself, “This place reminds me of Lancaster’s stadium.” Well, that’s because they’re virtually identical (designed by the same architect, built around the same time. But in Inland Empire, the builders at least remembered to include player clubhouses. This was overlooked in Lancaster, resulting in extraneous buildings in far right and left field).
But what you’re really here for is to check out the team’s concession prices. Here you go:
Thank goodness the team didn’t offer Ben’s Biz Blog a Bernie’s Belly Buster Burger. So many “b”s involved, I would’ve broke out in hives.
Corporate Groups Manager David May spent much of the evening extolling the virtues of “Flavor Burst” ice cream. Perhaps the company can use the following photo in their promotional materials.
But out on the concourse, a game was going on. It was a cold gray Monday night, not exactly the kind of evening that packs ‘em in. Still, a beautiful place to see some Class A Advanced baseball.
“Passing the Hat” after the 66ers’ first-inning tater triumvirate.
The scoreboard was often used as the focal point of between-inning games and contests, such as the “Dueling Banjo Cam.”
But soon it came time for me to compete in a between-inning promotion. May, website manager Robert Peters and I descended into the prop room…
And suited up as “racing molars.”
We had plenty of time to kill while waiting for the race, which was largely spent interacting with a gaggle of kids who descended upon us. I was asked for my autograph no less than six times, despite doing nothing more than gripping a pen in my fist and scrawling “TOOTH.” Kids are the best.
But it was all business once race time came, and I’m pleased to say that I emerged victorious.
But my on-field participation wasn’t quite over. Upon the conclusion of the eighth inning, I served as MC for the “Yodeler” contest (modeled after the popular “The Price is Right” game). I had to ask the contestant (who said his name was “Bruiser”) three 66ers trivia questions, and if his answers kept Bernie from falling off a cliff then he would win two tickets to an upcoming game.
I think I did alright, but it’s kind of nerve-wracking to hear your own voice echo through the stadium on a slight delay. I felt like I was talking too slow, and was so focused on not messing up that I didn’t add much personality to it. I guess this is to say that like anything else, being an on-field host is an acquired skill (and one I wouldn’t mind learning if ever given the opportunity).
But the night, like all things in life as well as life itself, soon came to an end. You know what tipped me off to this? Tennis balls on the field.
benjamin.hill@mlb.com
twitter.com/bensbiz
Some Dam Good Promos
I’ve written about literally thousands of promotions in my time here at MiLB.com, but it nonetheless took until yesterday until a team finally stepped up and staged this:
The team doing the saluting was the Harrisburg Senators, who had a very good reason for doing so. As the press release so helpfully explains:
This past week, the City of Harrisburg experienced a water main break that affected downtown Harrisburg and City Island. It took a couple of days for city workers and contractors to fix the problem, but fix it they did. After the problem was corrected, the New York based contractors were asked what caused the break. The answer, beavers.
That was all the motivation the Senators needed, and they soon announced a promotion honoring “all fans with a connection to beavers.” This sub-demographic includes the following:
The Senators are giving fans a free box seat if they can produce proof their last name is Beaver or they are from or
currently live in Beaver, PA. But that’s not all, the Senators will also give a free ticket to anyone with the last name of Cleaver, in honor of the television show Leave it to Beaver. And if you’re named Theodore, Ward, June or Wally, you can purchase a box seat for just $5. Not to be left out, graduates of Beaver College can also purchase a box seat for just $5.
The Senators are planning special events on Monday including a Dam building competition, a Beaver Cleaver look-a-like contest and a “blind race” since beavers have a terrible sense of sight and depend on smell and sound.
Moving from beavers to quarter-ton garden gnomes, the Reading Phillies recently delivered a life-size and copiously bearded Ryan Howard to one Amy Vandehei of Rosemont, PA (the winner of an Opening Night drawing).
More photos and info can be found on Tommy Viola’s “Philling You In” blog, and this report from WFMZ-69 is well worth watching. The next 550-lb giveaway on the R-Phils schedule is Crazy Hot Dog Vendor on July 10.
Continuing on in the “unorthodox figurines” category — in the wake of last week’s “Ken Griffey Jr. Spirit Bobble-Arm” giveaway, the Inland Empire 66ers have hidden five “gold” versions throughout the surrounding community. More details to be released soon, but in the meantime here’s a gold KGJ doll doing whatever it is a gold KGJ doll does.
Meanwhile, non-gold real-life KGJ is currently back in the Cal League for a two-day stint, assisting High Desert Mavericks players as part of his full-time consultant gig with the Mariners. The Mavs’ opponent during this time are the aforementioned 66ers, who KGJ played with in their previous incarnation as the San Bernardino Spirit. Meanwhile, Ken Griffey Sr. currently serves as manager of the Cal League Bakersfield Blaze. Got all that? I hope so, because there’s no time for further explanation.
Finally, it looks like the Boston Pops w/ Kenny Loggins Minor League ballpark tour has some company this season. Yesterday the Big Apple Circus announced a brief mid-July itinerary, featuring the mind–bending quintet of Mongolian contortionists, the cavorting canine troupe of American trainer Jenny Vidbel, a phenomenal hand–balancing act by Bulgarian–born Andrey Mantchev, the awesome artistry of the Wuqiao Acrobats from China….and the Big Apple Circus’s very own star clown, Grandma!
The stops on this Minor League extravaganza include Syracuse (July 13), Rochester (July 15), Lake County (July 17) and indy league Lancaster, PA (July 19). The tour was put together by ESI Concerts, responsible for the aforementioned Boston Pops ballpark tour as well as the annual Principal Family Fun Fest.
Number one on my Minor League Ballpark tour wishlist is, of course, Weird Al Yankovic. Please don’t forget that June 21 is the “Al-Pocalypse”, and that it is therefore your duty to ignore all my pleas to schedule a Weird Al promotion on this date.
twitter.com/bensbiz
Tis the Season For Blog Posts With Tis In the Title
Welcome to the 191st, and final, Ben’s Biz Blog installment of 2010. It’s been a year filled with love, laughs, and learning, much better than 2009′s alliterative noun triumvirate of ambiguity, ambivalence, and antipathy.
But now, like a timid jouster, it’s time to go gently into that good Knight. Before doing so, let’s take a metaphorical spin around the proverbial block in order to see how Minor League teams across the country are celebrating the holidays.
We’ll start with some photos from Fort Wayne’s Parkview Field, which is looking rather picturesque this time of year.
Later, he got all introspective in the home dugout.
Moving from introspection to Inland Empire, the 66ers have put together a video chronicling their wokplace Secret Santa follies. The lesson here is that traditionally-sized clothing is anathema to the mascot race.
And, by the way, the 66ers have a new blog. Check it out. Perhaps one day the team will reach the blogging heights that have been attained by the Great Lakes Loons, who recently put together a mammoth photo-heavy year-in-review post. THIS is probably the best single post done by a Minor League team this year.
Meanwhile, the Williamsport Crosscutters put together an article in which former players share their Christmas memories.
The best Christmas recollection comes courtesy of Evan Porter: Last year I was with my family on Christmas morning, when I got a call from former teammates Adam Buschini and Jeremy Barnes. They both just called to say how much they missed me. Made me cry, and then Poppa brought in a baby Golden Retriever puppy.
And it wouldn’t be December in the Minors without a team-produced “Twas the Night Before Christmas” parody. This year, the Bowie Baysox got in on the action.
If you would like to be wrapped up all cozy like the infantile team employees in the above video, then — guess what? — the Montgomery Biscuits have got you covered.
Naughty, nice, doesn’t matter.
And finally — mercifully — that’s going to put an end to Ben’s Biz Blog 2010. Here’s to a magical, magnanimous, and altogether marvelous 2011.
benjamin.hill@mlb.com
twitter.com/bensbiz




































































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