Results tagged ‘ Jack London ’

Old Captain! New Captain!

Some big logo news reached these shores today, as the Lake County Captains have unveiled a new identity.

The primary mark is one of the splashiest in years. It’s naut bad at all!


Sez the team:

The new primary logo solidifies the Captains nautical theme and the organization’s ties to Lake County. The primary colors in the new scheme will be navy blue, light blue, tan, yellow and flesh. The primary logo features a ship wheel with the new “Captains” script font across the center with a baseball below the name coming out of a wave of water. The handles of the ships wheel represent the knobs of baseball bats.

The logo seen above replaces this, which has been made to walk the plank:

But don’t worry, the Captain is still represented. Check out this alternate cap logo:


And this alternate jersey design is nothing if not C-worthy:


At home or on the road, the players’ caps will feature this well-lit design:

And, finally, this sleeve emblem is in shipshape condition. Sorry I didn’t get to it schooner:

The logos were designed by Studio Simon, but no one had to tell me that. This Louisville, KY-based firm has developed a quite recognizable aesthetic, one that can be spotted across the Minor League landscape (including the Eugene Emeralds and Bradenton Marauders as well as logos for the Winter Meetings, Opening Day, and the Professional Baseball Umpires Corporation).

Meanwhile, all this talk of Captains has gotten me thinking about Jack London’s “Sea Wolf.” That book is awesome; you should read it and then email me your opinions.

Sputtering To A Halt

nothin.gifOne of the benefits of my chosen niche is that there is almost always something to write about. Note that I said “almost”. Because I’m going to be honest with you here — today, I got nothin’.

So, help me out, people. As I’ve mentioned before, I want this blog to be as interactive as possible. So, get in touch with all manner of news and notes from the Minor Leagues, your opinions, or whatever else you see fit to get in touch with. I know you’re out there — according to the fine folks at statcounter, my page views are higher than they’ve ever been. In the latest MLBlogs rankings, I’m sitting relatively comfortably at #23 on the “Pro Blogs” chart. So come feel the sun. Get in touch.

Now, as mentioned previously, I was a guest on Minor League Baseball Radio this past Wednesday night. It seemed to go well, although the fear of my own voice has kept me from listening. It is currently streaming right here. Give it a listen and let me know what you think (for those in a hurry, my segment begins right about the six-minute mark). Also, you know, I know I said “you know” way too often, you know.

Also, I would like to stress that I am always happy to do this sort of thing, be it a radio show, TV program, podcast, college lecture, town hall meeting, congressional hearing, or anything else. Just send me an email.

Well, that does it for me this week. Come Monday, I hope to make this blog less about melondon.jpg and more about, you know, Minor League Baseball. To quote Jack London:

“Atmosphere always stands for the elimination of the artist. That is to say, the atmosphere is the artist; and when there is no atmosphere and the artist is yet there, it simply means that the machinery is creaking and the reader hears it.”

Time to oil up the machinery, tone down the volume, and look into some affordable soundproofing options! Your continued support and assistance in these matters is greatly appreciated.