Results tagged ‘ Lake Elsinore Storm ’
During the 2012 season, the Orem Owlz became the first Minor League team to welcome Larry “Soup Nazi” Thomas to the ballpark for a promotional appearance.
Then, the following season, the Owlz gave away 5000 pairs of team-logo sunglasses as part of a “most people wearing sunglasses at night” world record attempt. (The blue balls were part of a different promotion. Please ignore the blue balls).
These two promotional endeavors, different as they may seem, have one thing in common. This:
108 Stitches is a low-budget baseball comedy, executive produced by Owlz owner Jeff Katofsky and produced and co-written by his son, Jake. A raunchy and ramshackle underdog sports comedy (think Major League or Animal House), 108 Stitches involves the exploits of a fictional Orem-based collegiate baseball team. The players wear the uniforms of the real-life Orem Owlz (Class A Short Season affiliate of the Los Angeles Angels), and the baseball scenes are shot at the so-called “Home of the Owlz,” located on the campus of Utah Valley University.
The above fictional squad is coached by one Scott Deshields (esteemed character actor Bruce Davison); meanwhile, assistant coach Kassem Bosco is played by — wait for it — Larry “Soup Nazi” Thomas. So that’s why he was in Orem in the first place!
The movie also features cameos from Owlz mascots Hootz and Holly, but unfortunately does not reference Holly’s 2012 pregnancy announcement.
Speaking of procreation, Roger Clemens has declared, somewhat incomprehensibly, that “If Animal House, Bull Durham and Major League had a threesome, 108 Stitches would be its kid.” Also, somewhat incomprehensibly, Clemens has a cameo late in the film. Here’s the trailer, which features Clemens, Hootz, Holly, the Soup Nazi, 3D Glasses and, of course, more:
If you’re interested in checking out the film, it it available for streaming via virtually every streaming platform known to man. Click HERE.
If you are desirous of even more Minor League “cinema,” then click HERE to see Lake Elsinore Storm mascot Thunder riding a dirtbike. Or, hey, how about this: Fresno Grizzlies mascot Parker provides the mascot perspective on a hot-button social issue.
Or if lip-syncing front-office members are more your thing, then how about this video courtesy of the Tulsa Drillers?
In the Academy Awards of my mind, which take place biannually for some reason, these are all statuette-worthy efforts.
In all likelihood you haven’t yet digested — or even been aware of the existence of — yesterday’s full-to-bursting bouillabaisse post. But that’s not gonna stop me from delivering yet another heaping hodgepodge of worthwhile Minor League Baseball news, because that’s just the kind of guy I am: the kind of guy who cannot be stopped, or even contained, really. Lil B’s got nothing on me, for I am the #BouillabaissedGod!
The more perceptive among you may have noticed that yesterday’s post, full-to-bursting though it may have been, contained no videos. Today is not like yesterday, because it never is, and therefore today’s post will contain videos. Let’s get to them, starting with a significant bit of publicity for Lake Elsinore’s “World’s Fastest Squirrel.”
For more on the World’s Fastest Squirrel and the surreal world from which he emerged, kindly read my 2012 “Minoring in Business” article.
Another example of Minor League Baseball mascots in big-time roles can be found in “What the Phanatic Say?,” which features an impressive collection of Phillies-affiliated characters.
The above video, a parody of “What Does the Fox Say?”, is not to be confused with other such spoofs. THIS, for example, explains the fundamental tenets of Quakerism.
The Indianapolis Colts may have been eliminated from the playoffs, but that’s not going to stop me from sharing a video that was made before the postseason begun. This Christmas, Indianapolis Indians stalwart Matt Hague offered valuable sliding tutelage to his next door stadium neighbor Andrew Luck. Hilarity, or perhaps something bearing no small resemblance to hilarity, ensued.
If it’s outdated Indianapolis Indians comedic holiday content that you want, then it’s outdated Indianapolis Indians comedic holiday content that I’ve got!
And, let’s be honest here, if something’s funny then it has no expiration date. That’s my excuse for providing yet another piece of comedic holiday video content, this time courtesy of my old pals the Altoona Curve. Get psyched for The Pockster!
The “Pockster” is a parody of Conan O’Brien’s “Rublight” ad, which you absolutely must watch. There is no person who won’t find it funny. Or, if there is, I don’t want to know that person. And if I do know that person, then all ties are renounced effective immediately.
When it comes to Minor League Baseball blogging, I am the greatest of all time. But when it comes to the grapest Minor League entity of all time? That honor now belongs to the Reading Fightin Phils, whose mascot and star player competed against one another in a local grape-stomping competition because of course they did.
I’ve shared a lot of stupid videos with you today, resulting in more wonton absurdity then a surrealist painting of a Chinese restaurant. But I’m going to close this post with a video that is thoughtful, tasteful, personal, and passionate. I like it a lot, this heartfelt musical plea to preserve the former home of the Eugene Emeralds.
The fact that this song was written by one “Scoop McGuire” makes it that much better. Check out savecivicstadium.org for more info.
Today I have two items of note for you, and they really couldn’t be any different in tone. On the serious end of the spectrum, the Mobile BayBears have announced that a seat at Hank Aaron stadium will remain permanently empty in honor of all American soldiers who never returned home.
Section 107, row 1, seat 1:
More, from the team:
The BayBears will hold a ceremony to unveil the seat at the home opener, Wednesday, April 10 during the pre-game festivities. Active military and veterans will be in attendance to help dedicate the seat to the over 92,000 missing American soldiers. The BayBears will be installing the seat next week.
The BayBears’ “Black Seat” initiative has garnered a lot of attention over the past 24 hours, thanks to a blog post on Yahoo’s Big League Stew blog that was then more or less re-written by a number of other outlets. There’s been an “every team ever should do this immediately if not sooner” tone to these posts, and it is almost certain that other teams will follow in the wake of the BayBears (and, moreso, the Lowell Spinners as they were the first team to do this). But such a gesture will seem profoundly empty unless it is accompanied by a season-long commitment to and engagement with the region’s military and veteran population. The BayBears, for instance, offer complimentary tickets for active duty personnel and will be staging promotions dedicated to each branch of the military throughout the season.
First things first.
And now, like a kid flipping through Mad Magazine until he sees a Dave Berg byline, we have reached the Lighter Side. I’m just going to rely on the press release for this one, courtesy of the Lake Elsinore Storm.
With the papal election process in full swing and a new Pope on the horizon, the Lake Elsinore Storm Professional Baseball Team feel they have the right candidate for the position.
He may not be global just yet, but locally a lovable dog is revered by all. That’s right, man’s best friend, who may become God’s best friend, is throwing his bone, or hat, into the papal ring. Storm mascot, Thunder, with inspiration from the likes of Saint Peter, the Apostle, and the 264 Popes that followed, is willing to leave the luxuries of The Diamond behind for the right to serve others as the leader of the worldwide Catholic Church.
There have been many recommendations on who should be the successor of Pope Benedict XVI….Thunder, though, has a leg, or two, up on the competition.
He would be the first green Pope, already has his own Thunder/Pope mobile and children of all ages love him. As well, Thunder has been sermonizing and leading others as a beacon of Storm spirit for nearly a decade on the team’s annual Night of Fellowship (scheduled for July 12 this season).
Thunder’s youthful exuberance and connection with the younger generation should provide a groundswell of support through social media. His friends at @Storm_baseball have started a #Paws4Pope Twitter campaign that could go viral.
The echoing sounds of “Thunder,Thunder” is a well known cheer throughout the Inland Empire, and Popefully the people of Vatican City will be chanting in Italian “Tuono, Tuono” for years to come.
Now that I think about it, this blog post typifies Minor League Baseball: balancing the serious and the absurd on a season-to-season, month-to-month, homestand-to-homestand, game-to-game, inning-to-inning basis.
Introductory paragraphs within this blog forum can sometimes be needlessly circuitous, steeped as they are in obscure references and acute self-consciousness. But not today. Today, we cut to the chase:
What follows is a comprehensive round-up of Harlem Shake videos produced by Minor League teams.
Yes, you’re probably sick of the Harlem Shake at this point. I am too. But let’s take the long view, as historians with an interest in baseball history, viral fads and the intersection of the two will no doubt delight in stumbling upon this post at some at some unknown moment in the distant future. I am doing this for you, future historians! I always am. For it is you who will ensure my legacy.
Plus, you’ve gotta admit — Minor League teams, with their easy access to supply closets full of banana suits and inflatable ponies, make better Harlem Shake videos than most. So here we go! In no particular order, here are two dozen Harlem Shake videos produced by professional baseball teams in possession of a formal affiliation with a Major League club.
Frederick Keys — Apparently a big-headed reincarnation of Francis Scott Key regularly sits in on front office meetings:
Columbus Clippers — Warning! Includes bear-on-frankfurter violence that may be unsettling to younger viewers:
Bowie Baysox — A toothbrush can’t dance? I bristle at such a notion:
Lexington Legends — Mister would you please stop punching that pony? WATCH ON FACEBOOK.
Vancouver Canadians — As if any proof was needed that this was an international phenomenon:
Fort Wayne Tincaps — A solitary pothead gives way to a banana who loves the queen of hearts.
Lake Elsinore Storm — Yes that is an upside-down squirrel hanging from the dugout, and yes he is happy to see you:
Corpus Christi Hooks — Can’t a man bike through the office in peace? WATCH ON MILB.COM
Tulsa Drillers — Hey, no dogs in the swimming pool!
Gwinnett Braves — Team store? More like surreal fever dream store!
New Hampshire Fisher Cats — Fungo and friends “rose” to the occasion:
Lehigh Valley IronPigs — Give peas a chance. WATCH ON MILB.COM
Buffalo Bisons — Vest-wearing gentleman on the right is my favorite individual to appear in any Harlem Shake video:
Charlotte Stone Crabs – What’s to stop the Incredible Hulk from wearing a sombrero?
Fresno Grizzlies — Forget this faddish viral bastardization. Parker knows how to do the REAL Harlem Shake. WATCH ON VINE.
Louisville Bats — This takes place in multiple dimensions simultaneously. It will blow your mind.
Bowling Green Hot Rods — I guess you could say that Axle rose to the occasion.
Delmarva Shorebirds — The Shake so nice they did it twice.
Springfield Cardinals — You know what? This is probably the best one out of all of ‘em.
Round Rock Express — All bobblehead version!
Connecticut Tigers — Shout it from the rooftop!
And, finally, there are the State College Spikes. The first Minor League team to post a Harlem Shake video, and the last to be featured in this post:
Two latecomers have entered the fray!
Orem Owlz — Holly, the Owlz pregnant mascot, wisely sat this one out.
Myrtle Beach Pelicans — Fans of multi-colored crustacean triumvirates rejoice!
And that’s all she wrote, folks. “She” being me, of course. I am a man. A 34-year-old man. A man who is perhaps too old to be providing you with diversions such as the above. But yet I do, and yet I did.
Do not forsake me, future historians! I do not want to believe that this has all been in vain.
This past September, I wrote an article on the Lake Elsinore Storm’s sizable fleet of surreal costumed characters and what they add to the ballpark experience. Here are the first two paragraphs of that article, in the hope that it may jog your memory regarding what it is I’m talking about:
A gorilla being pummeled with foam noodles before escaping over a 12-foot fence. … A 6-foot chicken racing across a vast expanse of grass alongside an equally oversized squirrel. … A pink rabbit emerging from a secret door, gyrating furiously before disappearing from whence he came. … A cup of ice cream dancing joyously alongside a banana, whose presence greatly excites the aforementioned gorilla.
The above may sound like the disconnected fragments of a particularly surreal fever dream — and they very well could be. But “particularly surreal fever dream” also might be the best way to describe the between-innings entertainment at a Lake Elsinore Storm game, which includes all of the eccentric characters mentioned above and many, many more.
If YOU want in on that action, NOW is the time to act. Last week, the Storm announced that they’re “looking for local talent to join our crazy cast of on-field characters this season.”
Per the team:
Do you have what it takes to join the likes of the Fastest Squirrel in the World and Grounds Crew Gorilla? Create a 30-second video of you as a character of your choice. Upload it to YouTube and send the link to email@example.com. We’re looking to be wowed, so aim for our faces.
That “aim for our faces” remark is a reference to the team’s Rally Cop character, who was known for throwing his “softee balls to your face.” (Those are the team’s words, not mine). The team’s plea for performers is motivated at least in part by the sad fact that the Rally Cop is no longer. Storm staffer Robbie Gillett, the Rally Cop’s alter-ego, is no longer with the team.
So long, Rally Cop — we hardly knew ye!
The Storm aren’t the only team searching for new blood these days. The Lexington Legends currently have an opening in their front office, and one of the candidates has found a creative way to plead his case.
This bit of pizza-based advocacy made a strong impression with the Legends staff, with broadcaster Keith Elkins marveling that it’s “the first edible application that we’ve received.” Ty Cobb, the Legends’ director of creative services, wrote that Dan “will certainly receive full consideration” when it comes to which candidates the team decides to interview. My guess is that Dan has made himself the front-runner in the team’s employment sweepstakes, but who knows? Maybe another candidate will soon utilize a dessert-based medium as a means of self-promotion — that would really be the icing on the cake!
Going out on a high note since 2007,
There are few ironclad truisms here in the cutthroat world of Minor League Baseball blogging, but one of them is this: there’s never a bad time for a bouillabaisse! So here we go with just that — a collection of random ingredients that, once stirred together, combine to make for a hearty virtual meal.
After hours and hours of not looking, let’s start with the biggest piece of news that I can find with no effort: for the first time ever, the results of the Goldklang Group’s bobblection (in which fans express their presidential preferences via bobblehead) did not correspond with the result in the subsequent election.
Romney won the 2012 “Bobblection” by a final tally of 6-4, but, as we all know, he was unable to acquire a similar margin of victory on Tuesday night. I, for one, am shocked — when the distribution of competing ceramic souvenirs at a Minor League Baseball game is unable to foretell the outcome of momentous national events then I think it’s time for all of us to take a long look in the mirror in order to determine what other of our deeply-held assumptions have turned out to be erroneous.
Erroneous assumptions such as this one: mascots don’t have birth certificates.
Upon seeing that Spokane Indians mascot Otto was running for president, I mentioned to the team via Twitter that his candidacy was invalid due to lack of proper documentation.
The Indians hemmed and hawed around the issue, saying that the certificate had been “misplaced” amidst their ongoing stadium renovations. At first I was skeptical that such a certificate had ever existed, but these feelings were partially mitigated by a tweet I soon received from Lexington Legends’ promotions coordinator Lauren Shrader. This tweet (which included the hashtag #theyarepeopletoo) featured photographic proof of mascot Big Elle.’s birth certificate (Big Elle, as you can see, weighed 150 pounds upon emergence from the womb).
At any rate, I fully expect that the forthcoming offspring of Orem mascotz Hootz and Holly will be properly documented. Holly’s pregnancy is progressing along nicely, as evidenced by this sonogram photo that was posted on the team’s website. Per the Owlz:
After a recent checkup at the doctor’s office, we are happy to report the baby and Holly are both healthy and the due date is on schedule for Opening Day! Hootz and Holly have decided to wait and find out if it’s a boy or a girl until after it is born.
And speaking of whatever the he*k it is that I’ve been talking about:
You have almost certainly
read my recent MiLB piece on the Lake Elsinore Storm and their surreal stable of on-field costumed characters, as it was the talk of the internet for weeks on end. And, while you were reading said piece, I bet you said to yourself, “I wish that there were more surreal images accompanying this piece, so that I could fully bask in the surreality of it all.” And, furthermore, you probably then clicked on the photo gallery accompanying the article so that this urge could be satiated.
But just in case none of the above very likely occurrences took place, I now present you with a quartet of my favorite Lake Elsinore mascot images. They are surreal!
Thunder racing a trio of weiner dogs.
The Rally Cop rallies.
The Grounds Crew Gorilla loses a race to Ace the fastest squirrel in the world.
What’s that in your pants, gorilla? What’s that in your pants?
Professional baseball bullpens have long been breeding grounds for eccentric behavior and bizarre rituals and, really, this shouldn’t be a surprise. Leave a group of bored young men to their own devices and spitting contests, impenetrable slang words and, yes, even lizard eating will result.
One particular bullpen competition that really seemed to take off this season was the in-game standing contest. The premise is simple: starting with the National Anthem, one (or more) players from each team’s bullpen attempts to stand at attention for the duration of the contest and beyond. This simultaneous exercise in endurance and absurdity was first brought to my attention via an excellent Myrtle Beach Pelicans blog post, and later in the season the Lowell Spinners produced a video that chronicled their standoff versus the State College Spikes.
Yet another standoff occurred on August 25, this time featuring the Lancaster JetHawks and visiting Lake Elsinore Storm. The following day I got an email from JetHawks director of sales and marketing Will Thornhill, who wrote in part:
[F]ollowing the National Anthem last night nobody in either the JetHawks or Storm Bullpen sat down. After a couple innings we figured something was going on. Eventually only one player remained standing in each bullpen and it lasted throughout the ENTIRE game. The Standoff continued 45 minutes after the game and both players were eventually carried out to center field where they negotiated a continuation….By the end of the game all of the fans sitting behind the JetHawks bullpen were standing as well, and when the game ended about 50 fans made their way to the bullpen and stood behind our pitcher.
The last JetHawk standing was Zack Grimmett, who for reasons lost to the annals of time conceded the stand-off during the first inning of the following day’s ballgame. Also lost to time was the name of his Lake Elsinore adversary [this info has since been regained from the annals of time. It was Mark Pope] — this all happened back in August and who among us can remember what happened back in August?
But to the extent that I can record this stand-off for posterity, I will. For while not necessarily of the best quality, some photos eventually emerged and I feel that it is my duty to share them with you. Italicized text is of the descriptive variety, and courtesy of JetHawks sales executive Jenn Adamczyk.
[I] first noticed stand-off while waiting for the [mascot] race to start. All but one or two in the JetHawks bullpen were standing. The Storm had one guy still up.
Later in the game — down to one JetHawks player and one Storm player
Post game; fans started crowding around the JetHawks player, cheering him on
Teammates carry both players from the bullpens to center field. At this point the clubbies from both teams brought the players dinner and were feeding them.
Other guys started playing [the card game] War on the field
End of the stand-off, called a truce. Both went home.
Truly, this was a classic moment in California League history. And since I’m still sitting here typing, I may as well take this opportunity to highlight my own moment in baseball stand-off history. Prior to the 2009 season, I traveled to Altoona and took past in the Curve’s “Last Fan Standing” competition. My mission was to keep one hand upon Diesel Dawg at all times.
I lasted 14 hours — good, but not nearly good enough. Story of my life.
As you probably have noticed, the vast majority of content here on the blog in recent weeks has been “On the Road”-related. And, well, there’s going to be plenty more where that came from. Local trips will continue to the extent that time allows, but, also, in addition to that, I’ve got one more blockbuster to share.
Pacific Northwest, here I come!
The itinerary is as follows:
8/18: Eugene Emeralds
8/19: Salem-Keizer Volcanoes
8/20: Yakima Bears
8/21: Tacoma Rainiers
8/22: Everett AquaSox
And, the piece de resistance — Ben’s Biz is going international! I am happy to report that I will be observing Julio Franco’s 54th birthday in Canada!
8/23: Vancouver Canadians
I’m not exactly sure how this latest jaunt will play out, but one thing’s for sure. I’m gonna be spending some quality time with this guy:
Beyond that, you know the drill: should you have any recommendations regarding where to eat and what to visit while I’m in the area, then please get in touch via the comments, email, or Twitter. These recommendations have been absolutely crucial on past trips, and I’m sure that this time around will be no different.
Also, keep in mind that this will be the first larger-scale trip in which I am following a gluten-free diet. Therefore, “designated eaters” would be appreciated at each stop. If you think that this is a role (eating the ballpark delicacies that I cannot) that you can fulfill at any stop along the way then, please, get in touch.
Meanwhile, I have two months of backlogged blog material to get to. I no longer stress out about such backlogs (as part of my longer-term strategy to prioritize permanence over the ephemeral), but nonetheless I might as well get to some of it now. How about this awesome Lowell Spinners commercial, which immortalizes a Spinners-ValleyCats batboy battle that took place at a game I was in attendance for last month?
Let’s see, what else have I got here…
How about this? On July 13, the Lake Elsinore Storm had over 500 people “Tebow” in the outfield as part of a “Night of Fellowship” promotion. Here’s what that looked like:
And speaking of fellowship, Elizabethton Twins general manager Mike Mains recently sent out a mass email regarding a helpful groundskeeping trick that his team employs. I hope that he won’t mind me excerpting it here, as it could help teams as they deal with weather that, in recent weeks, has bordered on the apocalyptic:
We’ve had so much rain that we got a little creative this past week. The fans blowing air under the tarp keeps the air circulating which limits damage to the grass when the tarp is down for long periods of time. The most useful thing we found is when heavy amounts of water forms on the tarp the fans will literally pick up the tarp which will form a bubble and then will force the water to the edges of the tarp which makes it much easier and quicker to push the water off and then remove. I’ve heard of this before but it has really worked for us especially with limited manpower.
The best fans in baseball:
And that’ll be it from me, until it isn’t. Thanks for reading.
We’re still in the midst of Opening Week, during which Minor League teams pull out all of the stops: Blue Angel flyovers, operatic National Anthems, special guests from seasons past, that sort of thing.
But there’s always room for the weirdness. Always. And one of the prime purveyors of the surreal ballpark spectacle are the Lake Elsinore Storm, whose Opening Night festivities included the following dance routine.
Ah, Grounds Crew Gorilla, I missed you, buddy. Planks for being you.
The Grounds Crew Gorilla may be a unique character, but he’s hardly alone when it comes to animalian ballpark denizens. One of the most recent on the scene is the Great Lakes Loons’ “Rall E. Camel“, a new companion to Lou E. Loon:
Rall E. was the denizen of the much-hyped mysterious box that arrived at Dow Diamond this winter, but apparently he’s none the worse for wear after his long confinement. (No word yet on whether his theme song will be “My Humps.”)
Amidst a spirited discussion on the team’s Facebook page, the Loons offered the following explanation for Rall E.’s existence:
It all dates back to one game in 2009, having exhausted all means of sparking a Loons rally, there was still one last video clip in the production vault. The following ‘Rally Camel’ clip was played on the video board and lo and behold the team rallied. Throughout the year the clip was played in late-game situations and every time the team would rally for the win. Rall E was born.
But sometimes it’s better, or at least more fun, to present things out of context. For example, the following image was recently attached to a press release put out by the Charleston RiverDogs.
Just stare at that for a few minutes, and it will provide entry into new realms of consciousness.
Finally, you may recall that in a post last week I linked to my favorite YouTube video as a means to express my thoughts on the start of a new season. After doing this, I wrote that I would GREATLY appreciate it if someone could take the audio from the clip linked to above and lay it over an array of upbeat Minor League images, ending with the Opening Day 2012 logo.
The very next day there was an email in my inbox, subject line “Ask and ye shall receive.” So, yes, now this exists:
Big thanks to Anita Tsuchiya for taking the time to create what is surely one of the more obscure videos floating around the internet!
And with that, today’s blogging goals have now been realized. Until next time, I remain:
As we all know, Minor League Baseball employees have no control over the product on the field (that aspect of the operation is strictly the domain of the parent club). Ironic, then, that one of the most surefire ways for a Minor League club to receive some free publicity is to make a completely ludicrous offer for a high-profile athlete.
You know, like A-Rod to the Mud Hens.
There is nothing to lose, and fleeting media attention to gain! The latest (and therefore greatest) example of this phenomenon came courtesy of veteran buzz-creators the Lake Elsinore Storm. The Storm already have a Tim Tebow promotion on their 2012 calendar, and now they want Tebow himself.
We know that Tim was the cause for late-game comebacks in Denver and we have our own leader of rallies, the Rally Cop. We would like to offer the Broncos the Rally Cop as well as the Grounds Crew Gorilla, winner of an MiLB Golden Bobble head last season, in exchange for Tebow,” said Jones.
The Storm will also be willing to rename the stadium Elway Stadium if the Broncos are willing to accept the offer.
All of this was a theoretical exercise to begin with, of course, and made even more moot (mooter?) by yesterday’s trade that brought Tebow to the New York Jets. But, for unnecessary detail’s sake, let’s take a look at the two individuals deemed expendable by the Storm. You may have come across them before on this blog.
Grounds Crew Gorilla
The above characters — and, by extension, the Storm — received a bevy of nationwide publicity as a result of this latest-round of press release hi-jinx. Most notably, SportsCenter gave it some play. While video has proven elusive, the Storm provided the following recap:
[SportsCenter] called the Rally Cop a “gem of a guy” as well as an “Eric Estrada lookalike who trots around the field and screams,” while classifying the Grounds Crew Gorilla as “the team’s other resident weirdo.” :) And as for SportsCenter’s take on our trade proposal, they think our offer is the best out there for the Broncos. Thanks, guys. And spread the word: #TebowToTheStorm.
These sort of promotions always lead back to the same question, however: Is it worth it? Do frivolous internet-based pop culture stunts generate the sort of attention that leads to increased revenue? Do the fans that matter (ie the ones buying tickets) even care?
I’m spoken to industry folk on both sides of the issue, and, really, there is no wrong answer. It all depends on organizational philosophy as well as the sensibilities of the market in question. My take could be summed up in three words: Go for it. All it took for the Storm to land in the spotlight was a clever press release and a photoshopped image of a buzz-generating quarterback.
Even if not much was gained, there was, quite literally, nothing to lose.