Results tagged ‘ Logos ’

New Logo Round-Up: Fierce, Streamlined and Verdant

So, didja miss me? What’s that? You didn’t even know that I was gone? Ah, well, whatever. The important thing is that I’m back from vacation and now fully in “offseason mode.” I have nothing left to write regarding my 2015 ballpark travels, but, when one dwells fully within the world of Minor League Baseball, there is always something to write about.

Today, that something will be a full-to-bursting bouillabaisse concerning all of the new Minor League logos that were unveiled when I was outta sight and outta mind. Let’s get to it, lest it get to us.

Kane County Cougars — For the first 25 years of their existence, the Kane County Cougars held the distinction of “Minor League team whose primary logo looks most like a Boy Scout merit badge.” I always kind of liked it, at least because it was so out of place in the current Minor League landscape.

oldkcThe Cougars unveiled an entirely new logo set on November 10. The Cougar in question, previously a blank slate upon which we could project our own emotional interpretation, is now fierce.


The logos were designed by Studio Simon, in conjunction with Cougars graphic designer Emmet Broderick. The team is now one of a select handful in Minor League Baseball whose wardrobe includes a lime green alternate jersey.


Bowling Green Hot Rods — When the Hot Rods played their inaugural season, way back in 2009, they looked like this:


And now, after just six seasons, the club has completely overhauled its look. The old logo was designed by Brandiose (then known as Plan B Branding); these new marks are courtesy of SME. I don’t really know much about SME, as they are not a firm that has had many Minor League clients. I guess I’ll have to learn.


If you’re looking for a relevant excerpt from the accompanying Hot Rods story, then boy are you in luck:

[Hot Rods general manager Adam] Nuse said the variety of colors and the shape of the old logo presented challenges to the team, especially when it came to merchandise.

“We’re certainly happy with [the new look]. Previously, we had a lot of different colors, and now we’re kind of focusing on the navy and the orange. It simplifies things a bit and makes it a little more modern. Our new logos are a little more symmetric than the other ones. I really liked our old logos, but they made it hard graphically — they created some centering issues — and I think our new stuff avoids those. They’re easier to fit on graphic pieces and merchandise.”

New Hampshire Fisher Cats — You may remember reading, here or elsewhere, that the New Hampshire Fisher Cats were originally called the “New Hampshire Primaries.” The franchise never played a game as the “Primaries”, however, because the local stick-in-the-mud population was thoroughly against it.


Still, the Fisher Cats continue to have fun with their what-coulda-been “Primaries” identity. Take it away, press release, and never come back:


As the Granite State celebrates the 100th anniversary of its presidential primary, the New Hampshire Fisher Cats have launched a campaign of their own, “We the Fans 2016.” The interactive campaign will allow fans across the country to participate in New Hampshire’s rich political history by casting votes for the official game hat to be worn by the Fisher Cats on Opening Day, April 14, 2016.

Voting…will take place on the new voting website, The initial question will ask fans nationwide to determine which hat the Fisher Cats wear for the first game next season – a blue hat with a donkey logo or a red hat with an elephant logo. The two logos are throwbacks to the Fisher Cats’ original name, the New Hampshire Primaries, and will be accompanied by the team’s bipartisan jersey that is half red and half blue with ‘Fisher Cats’ in script across the chest.

This is the first time that I’ve encountered the phrase “bipartisan jersey” and I pray that it will not be the last. I voted on Tuesday morning, at which point the votes were evenly split, but at the end of the day the Donkey was winning in 48 of 50 states. One of the two states in which the Elephant was winning was New Hampshire.

Omaha Storm ChasersOmaha’s Pacific Coast League franchise switched its name from the “Royals” to the “Storm Chasers” prior to the 2011 season. The Royals affiliation remained, however, and now it is receiving an increased emphasis via the Storm Chasers’ new uniforms.

That one on the bottom right, it’s called the “Vortex.”


The press release, the embodiment of all Earthly knowledge, contains the following quote:

“In light of the Royals’ World Series Championship, there is no better time to further connect our two franchises, part of which is shown with these new jerseys,” said Storm Chasers President and General Manager Martie Cordaro. “From adding blue to our road jersey and with an all-new alternate powder blue jersey, we are now aligned with the color-scheme of our parent club’s primary three jerseys.”

In conjunction with the uniform unveiling, the Storm Chasers also announced that they have extended their affiliation with the Royals through the 2018 season. This affiliation, which began in 1969, is the longest in Triple-A baseball.

Appalachian League — Prior to this offseason, I can’t remember the last time a new league-specific logo was unveiled. This is, most likely, because I have a bad memory. Last month, the Southern League unveiled a new logo. And, last week, the Appalachian League followed suit:


One thing that these two new league logos have in common is that they were both designed by Todd Radom.

“The goal was to create something timeless, but built with digital platforms and the varied needs of the 21st century firmly in mind,” said Radom. “The results embrace baseball’s time-honored visual culture with a verdant palette that celebrates the traditions of baseball, the sport of summer.”

“Verdant Palette” would be a great name for a college football player.

Notable Nuggets and Meaningful Morsels

It’s been a busy week here at HQ, at least by February standards. We had a stadium groundbreaking on Tuesday, a logo unveiling on Wednesday, and today marked the appearance of my feature story chronicling the Potomac Nationals’ attempt to privately finance construction of their new ballpark.

Through it all, I was surrounded by wispy strands of Minor League Baseball ephemera. I always am. What follows is my attempt to compile these recently appearing items into something resembling coherence. Wish me luck.

Remember last April when I wrote an article detailing the various team-branded beers that can be found across the Minor League landscape? No? Doesn’t matter. What matters is that the Kane County Cougars are the latest team to throw their stein into the brewing game:

So, yeah, fans can vote on what the beer should be named. Two of the choices are rather generic and more or less interchangeable; the other choice is not. If that option wins, then expect plenty of jokes like this to follow:

I’ve written several times in the past about the Holiday League, a theoretical professional baseball circuit featuring, yes, holiday-themed teams. The project, overseen by designer John Hartwell of Hartwell Studio Works, unveiled its latest entity this week: The Bourbonville Krewe.


This entity, unbeknownst to most, has been in existence for 40 years. From the press release:

In a carnival atmosphere full of masked performers and festooned floats at Flambeaux Field, the Bourbonville Krewe unveiled a special fortieth anniversary logo and announced plans to celebrate the milestone throughout the coming season. “We’re gonna have ourselves one season-long party,” Owner Rex Proteus proclaimed. “Laissez les bons temps rouler!”

A parade of former players was on hand for the kick-off event, including the legendary Balthazar “Babycakes” Gateaux. The Krewe’s all-time home run leader, Gateaux entertained the throng of gathered fans with a wild reenactment of the day in 1983 when he walloped three round-trippers, then wrestled a gator that had crawled into right field. 

There are 160 affiliated Minor League teams, only two of which have crossed threshold of 100,000 Facebook likes. Those teams are the Toledo Mud Hens and El Paso Chihuahuas, and now the San Jose Giants are gunning to be the third:

10980747_10153637588809616_1652541321553341602_nSez the team:

[W]e are hosting a 100,000 Likes Promotion. Share photos with us on Facebook, Twitter, Instagram and Snapchat showing your favorite memories and orange and black pride, using #SJG100K to enter. One lucky fan will walk away with the biggest prize in the organization’s history[.]

I’m hoping that it is, literally, the biggest prize in the organization’s history. Like, a topiary maze in the shape of the team’s logo or something of that nature.

Last season, I visited the Midland RockHounds home of Security Bank Ballpark. One of the highlights of that visit was seeing the team’s concourse train take laps around the stadium. In 2015, the team is adding another concourse attraction.

Peters later informed me, that, due to “safety reasons,” the concourse train would not drive straight through the fountains. Oh, well. A man can dream.

Speaking of dreams, one of mine has finally come true. Enigmatic Wisconsin Timber Rattlers announcer Chris Mehring has appeared as a guest on the latest episode of “Between Two Berms.” Mehring can out-deadpan anyone, even host Sam Merle.

And that’s all I’ve got. Thank you for your support, be it continued, sporadic, or barely discernible.

In With the New

Happy 2015 to you and, should you be the possessive type, yours. The first post of this calendar year, which you are reading now, shall be nothing less and nothing more than a good old fashioned bouillabaisse. A bewildering array of interesting tidbits are offered therein, and the only thing these tidbits have in common with one another is  — you guessed it — Minor League Baseball.

Let’s start with a hot-off-the-virtual-presses promo that was announced today by the Kane County Cougars. The team is currently staging a “Social Media Virtual Championship Ring Unveiling,” which I believe just might be the first such thing of its kind.

Do not adjust your set:

Championship Ring BlurredHow it works:

Beginning [January 5], the Cougars will post a blurred image of the ring design on their social media channels and fans, through a pre-determined quantity of Facebook ‘shares’ and ‘likes’ as well as Twitter re-tweets and ‘likes’ on Instagram, will help virtually “unveil” the ring design, which will be released in its entirety to the public this Friday.

This reminds me of a long-gestating but little-acted-upon article idea I have had: What Minor League teams have the best championship rings? If you think the team that you follow (or work for) might qualify for such a distinction, then please get in touch.

The holidays may be over, but the Holiday League goes on. I am speaking, of course, of the as-of-now theoretical league created by logo designer John Hartwell (of the eponymous Hartwell Studio Works). Last month, the  2014 North Pole Reindeer baseball card set was unveiled, featuring the starting line-up of the North Pole Reindeer. A lot of work has gone into these; each card features an full color front and back, and every Reindeer has his own Baseball-Reference page.



The North Pole Reindeer open the 2015 Holiday League season on April 9 against the Arborville Huggers.


Every year, Minor League teams vie for the coveted honor of “alternate logo most likely to inspire scores of Space Jam references on Twitter.” In 2015, it looks like this distinction will be going to the Rome Braves.


The R-Braves maintain that their inspiration for the logo came from a far weightier source:

The logo features a Roman soldier’s helmet on a baseball with the letter ”R” on the front. The helmet was used by the military of ancient Rome from 753 BC – AD 476 and pays tribute to the name of our hometown of Rome, GA with a red, blue, and gray color scheme.

Did you know? A new Minor League mascot-themed children’s book has been released, and this book features a “very special guest appearance by Darryl Strawberry.” What more could you ask for as regards literary material for beginning readers?


Finally, what do these four disconnected images all have in common?


Yep, you guessed it: They are all proud winners of the first-annual “Bizzie Awards,” created and then (virtually) distributed by me at the end of last month. Everyone else seems to be giving out awards at the end of the year, so why can’t I?

Flipping the Script

The use of Native American imagery within the world of sports is a controversial topic, as teams like the Cleveland Indians and (especially) the Washington Redskins are under increasing pressure to abandon names and/or logos seen as culturally insensitive. But the Spokane Indians have found a way around this problem, collaborating with the local Spokane tribe to adopt a look that celebrates, rather than denigrates, the people it purports to represent.

This season, the club will wear a jersey in which “Spokane” is written in Salish script.


The collaboration between the Spokane Indians and the Salish tribe is nothing new, but the above jersey represents a significant development. In fact, this partnership will be the topic of my next Minoring in Business article, running on tomorrow. Stay tuned!

Speaking of teams sporting a name inspired by their region’s Native American population, the Syracuse Chiefs recently unveiled this:

But that’s not the only interesting historical sporting overview that I’ve recently found via Twitter. Behold:

But as much as some things change, others remain constant. On 3/14 the Bowling Green Hot Rods held a “Pi Day” promo, in which tickets were sold for $3.14 for three hours and 14 minutes, beginning at 3:14 p.m. (And, as an added bonus,  fans who bought the tickets in person were offered free slices of pizza “pi”.)

I was curious as to how this promotion was received, and Hot Rods assistant general manager Ben Hemmen satiated my curiosity thusly.

National “Pi” Day was a BIG hit in Bowling Green. In just three hours and fourteen minutes (3.14), we sold over 600 tickets at the box office or over the phone to games for this upcoming summer. The Power of “Pi” will definitely be something that we look at using next season to tie in a promotional opportunity for our fans.

Among the many items on team to-do lists at this time of year is adding new situationally appropriate song selections to the music database. For help with this endeavor, one enterprising rookie-level P.A. announcer took to Reddit. The resulting discussion is well worth reading.

This blog is also well worth reading, in my less-than-humble opinion, and I thank you for having Reddit.

Marching Toward the Inevitable

The ides of March is (are?) almost upon us, and I’m not really sure if this is has any relevance to the world of Minor League Baseball. Nonetheless, the ides of March are (is?) inextricably linked with the word “beware,” and therefore I feel a nagging sense of foreboding and anxiety that I just can’t shake. In order to deal with this lingering angst in a productive way, today’s post will be a good ol’ bouillabaisse of Minor League news and notes. May this be a therapeutic experience for all.

60 Degree Weather Guarantees are a common Opening Day promotion, with the Indianapolis Indians being long-time proponents of the concept. Last year Scranton/Wilkes-Barre RailRiders president/general manager/chief of unwieldy job titles Rob Crain got in on the act in a most enthusiastic fashion, and in 2014 he’s taking things even further. Per the team:

Clad in floral orange shorts, inexplicable snorkel gear and a life preserver designed for a little girl while wearing a face of both fun and fierce determination, the RailRiders’ venerable top executive issued assurance that families and baseball enthusiasts will be comfortable when the gates open on April 10….But he did not stop there. Like most extremists, Crain took it to another level when he also promised triumph. If the RailRiders fail to defeat their nearby rivals from Syracuse? “I will dress up like a woman until we win,” said Crain.


Before moving on, I would like to note that “Inexplicable Snorkel Gear” should be the title of the next Guided By Voices album.

My colleague Josh Jackson, whose eloquence never crosses into grandiloquence, recently wrote a article about the Fresno Grizzlies “Farm Grown” program. (I wrote briefly about this program during my visit to Fresno last August.) “Farm Grown” seeks to highlight Central Valley agriculture as well as the Grizzlies’ role in developing “Farm Grown” players, and in 2014 there will even be an agriculture center located at the Grizzlies’ home of Chukchansi Park.

The Gar Tootelian Agriculture Zone, to be exact:

Gar Tootelian Ag Zone Rendering

I mentioned to the Grizzlies, via Twitter, that “Gar Tootelian” sounded like something out of the Star Wars universe. They concurred, and hinted that 2014’s “Star Wars Night” promo would indeed have a Gar Tootelian aspect to it.

At this point, I don’t even understand what it is that I’m writing about. Time to move on.

Oh, wait, I’m not going to move on. Yesterday, these very same Fresno Grizzlies became the latest team to inspire an avalanche of lazy “greatest thing in the history of ever”-style hyperbolic internet rhetoric. Congratulations!

On August 2, the Grizzlies will wear Teenage Mutant Ninja Turtle theme jerseys. Perhaps the Grizzlies’ version of the Teenage Mutant Ninja Turtles theme song can go like this.

Giants Farm Club Fresno Grizzlies, Giants Farm Club Fresno Grizzlies, Giants Farm Club Fresno Grizzlies — prospects in theme jerseys, auction later!   


Remember when I wrote about the as-of-now-theoretical Holiday League? Well, that entity welcomed a new team last month: the Rushmore Commanders. The Commanders have four primary logos, one for every president enshrined on Mount Rushmore. And they, like the Grizzlies, will also wear theme jerseys during their (as of now theoretical) debut season.

A sampling:

Abe Lincoln primary logo

Abe Lincoln primary logo

ratification of the Constitution theme jersey

ratification of the Constitution theme jersey

Okay, after my latest and therefore greatest blogging exercise I feel considerably more relaxed. But for how long? The ides of March are just four days away.

(Even More) Marking of Momentous Milestones (and More)

February 14 is a day when most people are either pitching woo or lamenting the absence of woo while listening to Wu-Tang Clan songs that sample John Woo movies.  I, meanwhile, devoted a chunk of my always productive and multi-faceted work day to a blog past entitled “The Marking of Momentous Milestones.” It dealt with anniversary logos.

Soon after the publication of said post, I was alerted to the existence of several more anniversary logos. So, in the interest of fairness as well as professional stagnation, today’s post will be devoted to EVEN MORE ANNIVERSARY LOGOS. (Sorry, it’s just that many of these logos are a lock to be on caps.)

Let’s start with the Round Rock Express, who are celebrating their Quinceanera.


Meanwhile, the Richmond Flying Squirrels are entering their fifth campaign. If you don’t believe me, just look at this:


While it’s true that you can’t spell Quinceanera without “Erie,” the SeaWolves are even older than that. Read all about their 20th anniversary plans HERE.


Five plus 20 equals 25, which is the number of seasons in which Scranton/Wilkes-Barre’s International League franchise has been operational.


The RailRiders will be celebrating this anniversary throughout the season, including wearing a theme jersey that incorporates their three distinct identities (Red Barons, Yankees, RailRiders) into one coherent (?) whole.


Yes, I’ve jumped from a 15th anniversary to a fifth anniversary to a 20th anniversary to a 25th anniversary. But there was a pattern to the order in which I shared the above logos, and it wasn’t numerically related. Anyone have any guesses?

Meanwhile, I’m barely more than half-way through my self-imposed blog post word minimum, so let’s keep this train rolling.

Also in (relatively) recent logo news, the Bristol Pirates have unveiled their look for 2014 and beyond (this marks Bristol’s first year as Pittsburgh’s rookie-level affiliate, hence the new look). Check it out, via this series of moving images:

The Harrisburg Senators have unveiled a new batting practice cap, which honors the insects that used to rain down upon fans during night games at City Island.


From the team:

Mayflies, obviously huge fans of the team, have been known to hang out around Metro Bank Park, home of the Harrisburg Senators, on humid summer nights. These harmless little bugs are hatched near the banks of the Susquehanna River. The mayfly has a short lifespan and is fond of the bright lights of the ballpark. They can often be seen near the stadium light poles around 9:00 p.m. on a game night during the summer months. 

From me:

I am done writing this blog post.

The Marking of Momentous Milestones

Every day is the anniversary of something. For example, one year from today will mark the anniversary of this post, which is, not coincidentally, about anniversary logos. You all love anniversary logos, right? I don’t — “mildly enjoy” would better describe my feelings — but a job’s a job so here we go.

2104 marks the Everett’s 20th season as a Mariners affiliate as well as their 31st season in the Northwest League. The latter of the two accomplishments is the focus of this logo, designed by the renegade maverick firebrand rebel iconoclasts that are Brandiose.


The press release says:

The new emblem incorporates the AquaSox current color scheme along with a hint of orange in recognition of the team’s previous affiliation with the San Francisco Giants. The franchise was known as the Everett Giants for 11 seasons (1984-1994) before becoming the Everett AquaSox prior to the 1995 season.

Later, the press release was compelled to report this non-essential but rather interesting bit of information:

Nearly 30 years ago, on June 19, 1984 at Everett Memorial Stadium, the Everett Giants took the field for the first time led by manager Rocky Bridges. Before an overflow crowd of 3,527 – Bellingham defeated Everett 10-5. Since then, nearly 2.7 million fans have come to Everett.

And did you know? Pitcher Terry Mulholland made his professional debut as a member of that 1984 Everett team, marking the first of what would be 23 professional seasons. Mulholland is the only player in baseball history to have pitched for the 1984 Everett Giants and the 2006 Tucson Sidewinders, a fact that will get you everywhere in life.

And while I haven’t been everywhere, I have been to Everett. Click HERE and HERE for a good chunk of the coverage I provided while visiting the AquaSox.

18 hours and 53 minutes after receiving information regarding the AquaSox, I was hit with the following:

Lake Elsinore, CA – On April 15, 1994 the Lake Elsinore Storm opened its gates to the community and Southern California. This season on Opening Night, April 10, the organization will commence a 20th Anniversary celebration at The Diamond that promises to be special.

The 20th Anniversary Logo commemorates two decades of baseball in Lake Elsinore and will be displayed on game jerseys, team hats and the infield grass, as well as throughout the community with a 20th Anniversary poster.

20thAnniversaryLogo3b3 FINAL

I can’t wait for the 30th anniversary logo…

Unlike the AquaSox, the Storm press release did not include any information on the first game in franchise history. While I do not have access to that information, I can tell you that among the members of the 1994 storm was one Kevin Flora. The very next season, Flora became one of five players named “Kevin” to play for the Philadelphia Phillies (Elster,  Jordan, Sefcik, and Stocker) were the others.  Jim Fregosi managed that team — RIP.

While I don’t know anyone named Kevin personally, I did visit the Lake Elsinore Storm in 2011. Read all about that HERE, and then read this piece on the origins of the team’s logo (among the top-sellers in all of Minor League Baseball).

Earlier this week I duly tweeted out both of the above logos, and soon enough I was hipped to the existence of other, quite similar, entities.

I have seen no further information regarding the Bees’ 20th anniversary plans, but let it be known that the team was called the Salt Lake Buzz from 1994-2000 and then the Stingers from 2001-05 before, perhaps inevitably, transitioning to the Bees moniker. The 1994 Buzz club included a 21-year-old LaTroy Hawkins, who returned to Salt Lake in 2012 on a rehab assignment.

I have never been to Salt Lake, but I have visited a team called the “Bees.” Click HERE to read about it.

Twitter is good at generating buzz, and the Tampa Bay Yankees soon chimed in with the following:

That 1994 Tampa Yankees squad featured Mariano Rivera and Derek Jeter, but more importantly, there’s this: One year prior to playing for a Major League team that included four other players with the same first name, Kevin Elster appeared in three games as a member of the Tampa Yankees.

It’s a beautiful place, this world.

The Most Popular Blog Post of All Time

During my recent run of bouillabaisse blog posts, I took the time to parse the “Year in Blogging” report that I had recently received from WordPress. For the purposes of today’s post, I’d like to return to the following excerpt:

[T]he 2013 Year-End Blogging Report…included the following information regarding the search terms that led people to visit Ben’s Biz: “Some visitors came searching, mostly for canadian tuxedo, ben’s biz blog,bens biz blog, skateboard, and brett favre.” The lesson here is that a picture of Brett Favre in an all-denim outfit riding a skateboard would be blog traffic gold. Can someone doctor one up for me?

I am happy to report that not one, but two, someones indeed doctored one up for me. Posting them here will drive my traffic to stratospheric new levels, insuring that I remain the most influential and indispensable blogger in Minor League Baseball history. This one is courtesy of Wisconsin Timber Rattlers creative director Ann Mollica, who, among other accomplishments, played a huge role in making the world aware of the Whitewall Ninja.


And this one is courtesy of a mysterious Twitter entity, known as @AizersWallet.

Favre_AizerswalletMy sincere thanks to Ms. Mollica and Mr. AizersWallet for their photoshopped efforts on my behalf. And I thank you, random internet Google searcher, for your fleeting visit to Ben’s Biz Blog. Before you leave, please take a moment to recognize that I am the greatest and also most underrated baseball writer of all time.

Thank you.

You know what else drives the eyeballs to this little slice of the internet landscape? Rhetorical questions.

But since I don’t have any material related to that particular topic, I’ll instead hit you with some logo news. Late last month, the polarizing but undoubtedly influential “ideas company” that is Brandiose announced the final re-branding of what had been a very busy offseason (Akron RubberDucks, El Paso Chihuahuas, Inland Empire 66ers, Vermont Lake Monsters, and more that I am probably forgetting as I sit here typing stream of consciousness-style).

Forthwith, the Vancouver Canadians will sport this updated look (note the “V” hidden within the leaf):

VancouverCanadians-01 (1)

 On the topic of “new logos with cool hidden elements,” here’s the Brooklyn Cyclones’ 2014 New York-Penn League All-Star Game logo:


Even cooler are the jerseys that will be worn during the All-Star Game, which feature “the names of EVERY Player who made it from the NYPL to the Major Leagues watermarked into the pattern.”


And, finally, how about a logo for a team that doesn’t officially exist yet? If all goes according to plan, the Huntsville Stars will move to Biloxi in time for the 2015 season. This fledgling Southern League franchise, a Brewers affiliate, does not yet have a name. But it does have a website, and the website includes this logo:


Seeing those two B’s together reminds me that I need an official “Ben’s Biz” logo. Please, feel free to send over your prototypes.


Get every new post delivered to your Inbox.

Join 555 other followers