Results tagged ‘ Logos ’
“If it bleeds it leads” is a well-known journalism trope, and those of us who make a living in the cutthroat world of Minor League baseball blogging ascribe to a similar saying: if it’s a logo then it’s a go-go.
Therefore, I have no choice but to begin today’s missive with the latest and greatest images to emanate from the world of MiLB. On Saturday, the High Desert Mavericks unveiled a pair of high-definition alternate logos:
Sez the team:
“After 21 seasons in the Victor Valley, we felt it was a great time to introduce new logos which reflected both the Mavericks team identity and our strong connections to the High Desert community,” general manager Eric Jensen said. “Our new ‘HD’ logo allows the whole High Desert to feel represented when they’re wearing Mavericks apparel and incorporates the unique physical attributes of this region.
“Likewise, the new cowboy logo represents the rugged resilience of those who reside in the desert while providing a historical tie to the Maverick name.”
I was fortunate enough to be able to visit a Mavericks game last season, but somehow I neglected to notice physical attributes such as a green sun. I did, however, notice the ruggedness.
Another team I visited on that trip were the Lake Elsinore Storm, who have recently announced a very good reason to make a return visit. Following April 22′s ballgame, Joan Jett and the Blackhearts will perform a free show.
This has to be one of the best deals of the season — where else can $9 buy entry to both a professional baseball game and a rock n roll spectacle?
Sez the team:
The concert, set to begin approximately 30 minutes after the game ends, will be held in celebration of Storm owner Gary Jacobs’ birthday. Jett, known for “I Love Rock N Roll,” is scheduled to perform a 90 minute set with her band on a stage placed behind second base.
Hey, Lake Elsinore, please do me a favor and offer Rocky Road ice cream during the ballgame. It would mean a lot.
But now let us return, one more time, to the world of logos. On Monday the Reading Phillies announced a great new idea, one that sees them teaming up with Brandiose in order to teach the art and science of logo design to a new generation.
It’s called ’9 to the Nines.’
And since it’s been a press release quoting kind of morning, let’s do it one more time:
As a kid, did you ever dream of wearing uniforms like the pros? Jason Klein and Casey White of Brandiose are the guys who design the official logos and uniforms for Major League Baseball teams. The duo will be coming to Reading, PA to give the kids of the Olivet Boys and Girls Club a firsthand look at how baseball logos come to life. Brandiose will also be collaborating with the kids to design their very own logos for the Baseballtown RBI League.
Jason and Casey will take the kids through the same creative process they take teams of Major League Baseball and Minor League Baseball through by discussing the parts of the community the kids cherish the most. They will then work with the kids to bring those ideas to life in logo form. Kids will sketch their ideas at the event, with Klein and White compiling the ideas into a major league look for each Baseballtown RBI League team. The kids’ logos will be unveiled in time for the Baseballtown RBI League’s 2012 Opening Day.
And — hey! — if any kids want to submit a Ben’s Biz logo that could be used for 2012 and beyond then you know where to find me. That’s right, alone and in front of a computer.
Last week I took a break from the typical sort of blog content, eschewing the ever-present “now” in favor of planning for the future. And indeed, your input is still very much desired regarding that particular tri-fecta of posts:
– Send me headshots! (Seriously, the response to this thus far has been tepid at best. My writerly ego, so fragile to begin with, is in danger of suffering irreparable damage. Here’s some inspiration for ya:
But that was then, so now it’s time to look at what was then now. Or, rather, was now then. Capiche? Me neither.
The Yankees’ Empire State of Mind is due to the fact that the team will be playing “on ze road” throughout the 2012 season, with the majority of the ballgames being hosted by the Rochester Red Wings (the team is also playing “home” games in the Empire State locales of Batavia, Buffalo, and Syracuse). This less than ideal situation is because the team’s PNC Field is undergoing an extensive $40 million renovation, rendering the field unplayable.
Or is it? The renovations have yet to begin, as the team’s scheduled sale to Mandalay Baseball has yet to go through. More on all that, as well as the mild controversy behind the Empire State Yankees name, can be found HERE.
And, hey, since we’re on the new logo tip now would be a good time to show the San Jose Giants’ recently unveiled 25th anniversary mark. Your life will never be the same:
And now for yet another logo, of sorts: The Reno Aces have continued their St. Patty’s day tradition, by releasing an Irish-themed limited edition t-shirt.
On St. Patty’s Day the team should drop the “Ren” from their name and simply go by the name “O’Aces.” Although, come to think of it, that might result in a lawsuit from the Gallagher bros.
Meanwhile, I’ve been spending a lot of my “down” time here at the office in the tedious but worthwhile task of compiling (via spreadsheet) 2012 promos of note. Some interesting stuff pops up sometimes, such as this offering from the Portland Sea Dogs:
April 15: Tax Day/Headstone Giveaway
Sez the team: There are only two guarantees in life: death and taxes. Therefore the Sea Dogs have partnered with Jones, Rich, and Hutchins to giveaway a headstone to one fan.
I like it! We as a society need to spend more time contemplating (and therefore overcoming our fear of) the sheer inevitability of death. While a “Salute to Mortality” theme night is a long way off, the Sea Dogs are at least moving the conversation in the right direction.
The previous post on this blog ended with an anniversary logo (the Hickory Crawdads 20th, to be exact), so in the interest of seamless transitions let’s keep that particular train right on a-rollin’:
It should be self-explanatory, but the above mark commemorates the fact that 2012 will be the Northwest Arkansas Naturals’ fifth season. They played their first season way back in 2008, when George W. Bush was president, the price of a postage stamp was a mere 41 cents, and Ben’s Biz Blog was less than a year old.
But enough about bygone eras. Let’s celebrate the future! The Wisconsin Timber Rattlers announced that there will be a nacho stand at the ballpark in 2012, and the team is currently conducting a Facebook poll to determine what the stand should be called. I am pleased to report that my submission of “Nacho, Nacho Stand” is one of the finalists.
I am not pleased to report that, as of this writing, my submission has received all of 16 votes. “Class A Nachos” is currently in first, and, really, that one is not nearly as good as mine or fellow contender “Nachossss.” Biz Blog readers, now is the time to rectify this egregious wrong! Vote HERE! (If I win, I’ll donate my free full-size free nacho grande helmet to charity).
2012 will also be Season 1 for the new-look Swoop, mascot of the South Bend Silver Hawks. When Swoop last appeared in this blog, he was engaged in an intimate moment with a Miss America contest.
But those days of tongue-in-beak insouciance are over. For last week, the Silver Hawks gave Swoop a makeover:
Speaking of the Silver Hawks, they were, to my knowledge, the only MiLB team to run a local TV ad during the Super Bowl. That spot, cinematic in scope, can be viewed HERE.
Of course, a far more common Minor League approach is to engage in a spot of parody. The Frederick Keys did just this, putting their own spin on a FIAT ad (the original can be viewed HERE).
And speaking of the Super Bowl, you’ll no doubt recall that the last post on this blog started with info on the Lowell Spinners us-against-the-rest of the New York-Penn League big game bet.
It was a sizable gamble, and the Spinners lost. Therefore, mascot Canaligator is in for a summer of abject humiliation.
Even more so than usual:
As for me, I’ll be “writing a blog…all summer long.” Don’t you forget about me.
The posts on this blog are rarely team-specific during the offseason, simply because there is rarely enough content from one team to comprise an entire post.
Today is one of those rare occasions, as the Reading Phillies have unleashed a torrent of notable news upon the world. First and foremost, the team’s plans for the 2012 Eastern League All-Star Game Home Run Derby are downright hallucinogenic.
The above visual (yes, that is an intern on a crane out in left field) will all come to life on July 10. Perhaps some extensive quoting from the press release would be warranted at this juncture:
[P]layers will be trying to hit select targets around the field to earn points….targets include outfield dunk tanks, R-Phils fanatics jumping on a trampoline, and pink flamingo yard ornaments sprinkled around the outfield.
Conversely, there will be obstacles hitters will want to avoid in order to not lose points. The Reading Phillies mascots will be scattered around the field, trying to snag balls hit by the all-stars. For each ball the mascots catch, the hitter will be penalized with negative points.
While the hitting challenge is going on, an exclusive VIP party will actually take place right on the infield. These VIP quests will be protected by a net as they party away with homerun balls sailing over their heads.
Grammy Award-winning musician and Berks County resident David Cullen will also be performing uncomfortably close to the pitcher’s mound in a protected area as he entertains fans and all-stars in attendance.
Those desirous of a detailed visual explanation would do well to watch the team’s five-minute explanation video, linked to in the aforementioned press release.
My guess is that the R-Phils were influenced by the Quad Cities River Bandits, who last season put some very unique twists on the Midwest League Home Run Derby. Any other 2012 All-Star Game hosts planning something similar? Let me know!
Meanwhile, a new logo has come out of Reading as well. This:
The above frankfurter, designed by
the artists formerly known as Plan B Branding Brandiose, is the new mark for the club’s Baseballtown Charities. Some explanation:
Baseballtown Charities, a non-profit 501(c)(3) entity, was launched ten years ago in association with the Reading Phillies in order to keep baseball alive in Reading through charitable donations to underprivileged youth, who otherwise wouldn’t have the opportunity to play baseball. The organization was also founded to pay tribute to Reading’s rich baseball history.
Since its inception in 2002, the Baseballtown trademark has played a necessary part in the baseball community of Berks County. Under the Baseballtown namesake, FirstEnergy Stadium has played host to the High School All-Star Game and the Olivet’s Boy’s and Girl’s Club Championship. Each year, the organization crowns the King or Queen of Baseballtown to honor the past by recognizing that individual’s accomplishments and contributions to baseball/softball.
And, finally, with Valentine’s Day on the horizon the R-Phils have put out a video in which team employees explain the significant role that mascots have played in their love lives.
Maybe one of these days I’ll put out a video explaining how mascots played a role in mine.
It is of course not something that I can control, but I’ve received several complaints this offseason regarding the relative paucity of new logo unveilings.
And, indeed, times have been tough (especially when compared to a particularly fertile 2010-11). This year’s crop has been limited to the Daytona Cubs, new franchises in Pensacola and Grand Junction, and two Blue Jays affiliates (Dunedin and Bluefield) who responded to changes made by the parent club. The rest have been anniversary marks, All Star Games logos, and various subtle tweaks.
But if it’s logos you want and logos you demand, I’ll do my best. For example, the Billings Mustangs recently unveiled a logo celebrating 60 seasons of professional baseball.
In honor of the club’s 60th Season, the Mustangs, in association with Studio Simon, have developed a 60th Season commemorative logo, which will be featured on multiple applications and platforms throughout the season. The logo will serve as a sleeve patch for both the home and road jerseys, and it will also be available on team merchandise and souvenirs.
Keep in mind that there have been a few small gaps in Billings’ baseball history, which is probably why the words “Since 1948″ don’t appear on the logo. That would be confusing, as would the slogan “Celebrating 60 Mostly Consecutive Years of Baseball Since 1948.”
The Rancho Cucamonga Quakes will be sporting new uniforms in 2012, and it’s easy to find “fault” with them. The logo remains the same, but the team is emphasizing its affiliation with the (relatively) nearby Los Angeles Dodgers.
Arguably the most noticeable change will take place on the numbers in the uniform, as the 2012 uniforms will feature the Quakes’ customary “fault line” running through the middle of each digit, giving it a unique and truly “Quake” look.
An addition to the 2012 uniform will feature a red number on the lower left-half on the front of the jersey, which is also a popular feature of the current Dodgers’ uniform.
Quakes’ jerseys will have sleeves in 2012, a change from the sleeveless style worn in years past. The jersey will no doubt be “Dodgerized”, as the left sleeve will feature the traditional “LA” logo.
Missing from the pants this year will be any piping down the sides, as the new pants will be solid white, also emulating that of the Dodgers’ home pants.
I’ve put my weekly Twitter Round-Up on ice for a bit, as I’m not sure if people were getting/enjoying the concept. But I remain committed to that form of social media, and hope that @BensBiz slow march to 1500 followers transitions into a tidal wave to 10 million. I mean, let’s be honest here, I’m worthy of far more followers than I have.
One new Twitter account that should be of interest to readers of this blog is @milbstaffprblms — a compendium of, you guessed it, Minor League staff problems. A few samples:
the shoes under your desk covered in orange clay and the mildewy smell that accompanies them
I would like to note that I am not the one running this account, despite my (subtle) presence in the @milbstaffprblms avatar.
Update! And, wouldn’t you know it, @broadcastrprobs has now emerged. Follow that one too!
Let’s end the week, as we often do, with a video. This one hails from Tennessee, land of the Smokies, and is to be lauded for its commitment to absurdity. (Another Update! Episode Two of the McGinty and Cunningham series is out, and can be viewed HERE.
Commitment to absurdity: a Ben’s Biz Blog guiding principle since 2007. Thanks for reading.
It’s the first Friday of 2012, and what better way to celebrate than by doing the same sort of thing I’ve always done? That’s right — it’s time for another rollicking blog bouillabaisse! This particular bouillabaisse will take the form of the third edition of the Ben’s Biz Twitter Top 10!
The purpose of such an endeavor is to provide a compendium of the most intriguing @BensBiz tweets and re-tweets of the past week (or three weeks, in this case). The tweets, as they appeared on Twitter, are italicized. Let’s do this!
10. Gum included
For those living in NYC, let it be known that
@EconomyCandy in Lower East Side sells wax packs of ’87 and ’89 Topps for .75 cents.
My ’87 Topps-themed post from earlier this week was met with much enthusiasm, and I was very gratified to read the various emails, Tweets, and Facebook and blog comments that were issued in response. If the post got you feeling nostalgic for that era of baseball cards AND you live in NYC, then head over to Economy Candy in the Lower East Side. It is a truly wonderful establishment.
9. And speaking of ’87 Topps and how it relates to Minor League Baseball…
8. Offseason drama
One of my favorite Tweets from a Minor League player, ever.
@murraywatts: Hey lady down the street yelling at me to get out of her yard…it’s cool, I brought a bag for the dog poop
7. They’ve got the Clapp!
Hopefully, Stubby will find something to get riled up about during the 2012 season. This, from last year, was classic:
6. Dance Dance Revolution
Yes, check it out:
4. What to wear while Googling “Santorum”
3. A Most A-peel-ing Individual
If you don’t know anything about the “Great Potato Caper,” then it’s really time to educate yourself. Click on the above link to start…
2. Christmas in July, in January
After 365 days, we as a species have finally escaped from beneath 2011′s tyrannical yoke.
Not surprisingly, very little news of note emerged during the just-concluded holiday season. But, nonetheless, it is now my duty to get you up to speed. For starters, I am ashamed to admit that the unveiling of a Rookie-level team’s secondary logo somehow escaped my all-seeing eye. The team in question is the Grand Junction Rockies:
As you may recall, Grand Junction’s primary logo was unveiled in November (the team has re-located from Casper, where they were known as the Ghosts). Like the secondary logo, the primary logo is strongly influenced by the parent Colorado club. (And, as more than a few Tweeters/commenters/emailers pointed out to me, it may have been influenced by Pizza Hut as well.)
In any case, both logos were designed by Visual Intent. This marks a rare instance in which a Minor League logo was NOT designed by either Studio Simon or the newly-rechristened Brandiose.
Speaking of rare instances, very few teams offer ticket specials in conjunction with the New Year. But the Fort Myers Miracle have once again done just this, with their annual “Resolution Pack.”
*A $10 gift card for your nutritional needs and supplements from Mother Earth Natural Foods
*4-pack of Box Seat Ticket Vouchers to enjoy the Miracle in 2012
*One FREE week membership to Snap Fitness and a FREE training session
*One FREE Matt Booth Boot Camp Adventure
*One FREE financial planning session with Pasquale Evangelista with Raymond James & Associates
And with the new year comes HOT STOVE SEASON, when teams stoke anticipation for the upcoming season by hosting dinners highlighted by celebrity guests, giveaways, and memorabilia auctions. The Delmarva Shorebirds are putting a unique twist on the format this season, as the club is hosting a “bloggers roundtable.”
Says the team:
In addition to traditional guest speakers, the Shorebirds will host a roundtable conversation about a litany of topics. Guests will have the opportunity to engage the panelists during the roundtable and throughout the night.
“The new format really lends itself to passionate baseball fans that want to talk about the sport with those that cover it on a regular basis,” said general manager Chris Bitters.
If any teams wish to invite
hopelessly obscure superstar blogger Ben’s Biz to a banquet, then shoot me an email and we’ll discuss the specifics of my appearance fee and backstage rider.
Finally, I’d like to offer a hearty congratulations to Scott Carter, the new director of marketing for the Durham Bulls. Carter’s previous Minor League gig was as a VP of marketing for the Fresno Grizzlies, where he implemented trend-setting promotions such as Twilight Night, Tweet-Ups, post-game mascot wrestling, and much more. Looking forward to seeing what he’ll be able to accomplish in Durham, a historic franchise with a strong fan base that competes in an excellent facility.
It was in Durham, in fact, that my current profile picture was taken. I ended up wearing this hat for 43 days straight.
The next time that you read words on a computer screen that have been assembled and disseminated by yours truly, the origin point of said words will be some Godforsaken byway of the Hilton Anatole hotel in Dallas, TX.
In other words, I’ll be writing from the Baseball Winter Meetings. As mentioned earlier this week — if you’re going to be there, please say hello! My schedule is pretty flexible, particularly on Tuesday and Wednesday, and I am always amendable to putting a face to the name.
But until then, I’d like to highlight something that occurred yesterday. It was momentous enough to merit a tweet:
And so it begins: At 7:27 p.m ET on 12/1/11, I made the first entry in my “2012 Promotions” spreadsheet.
Said entry was the Peoria Chiefs, who on June 9 will be welcoming Ernie Banks as a special guest AND staging another edition of “Dueling Pianos Night.”
Let’s Play Two! Am I Right?
Let’s move on from lonely joke-making (my primary place of residence) to that which everyone can agree on: A NEW LOGO! Earlier this week, the Bradenton Marauders displayed a skull and cross-bats themed alternate mark:
Said alternate logo is already available on hats and shirts, such as this unique Christmas-themed t-shirt:
No time for a segue! Moving on to MiLB.com content, please give a look to my Minoring in Business feature on the three Minor League broadcasters who made their MLB debuts in 2011. Interesting, no?
And now, without further ado, let me present what I hope will be a (more or less) weekly feature on this blog: The @BensBiz Twitter Top Six!
Many of you follow me on Twitter, many do not. But it is my favorite of all social media forums, as it allows me to keep tabs on what’s going on while sharing news items (many of which make their way to the blog) and obsessively-compulsively making jokes. Without further ado, here are the Top Six @BensBiz Tweets (and Re-Tweets) of the Week!
6. Together at last:
Believe it or Not: Pygmy marmosets, the Museum of Broken Relationships, and Minor League Baseball! http://bit.ly/sMaDLs
5. Loyal Reader Scott Jennings (once identified in an MiLB.com article with the preface “heckler”) lets his preferences be known:
My readers have very specific needs RT @sajennings: need more logos make everyone create new logos need logos thank you for the logos
4. Cannot resist the urge to make jokes:
Pedro Viola was removed from the Orioles 40-man roster today. Just like the orchestra, team saw Viola as a second string player.
3. Let’s get all haughty in here! (Nonetheless, the complaints are legit.)
Four MiLB team press release pet peeves, one tweet: 1. Release only included as attachment 2. No BCC 3. Indistinct subject line 4. Typos
2. It’s true. They really did:
1. Finally, a meat racer is on Twitter and talking trash about his rivals
See you in Dallas, industry! Thanks in advance for my annual ego boost before I recede back into complete and total NYC anonymity.