Results tagged ‘ Logos ’
After 365 days, we as a species have finally escaped from beneath 2011′s tyrannical yoke.
Not surprisingly, very little news of note emerged during the just-concluded holiday season. But, nonetheless, it is now my duty to get you up to speed. For starters, I am ashamed to admit that the unveiling of a Rookie-level team’s secondary logo somehow escaped my all-seeing eye. The team in question is the Grand Junction Rockies:
As you may recall, Grand Junction’s primary logo was unveiled in November (the team has re-located from Casper, where they were known as the Ghosts). Like the secondary logo, the primary logo is strongly influenced by the parent Colorado club. (And, as more than a few Tweeters/commenters/emailers pointed out to me, it may have been influenced by Pizza Hut as well.)
In any case, both logos were designed by Visual Intent. This marks a rare instance in which a Minor League logo was NOT designed by either Studio Simon or the newly-rechristened Brandiose.
Speaking of rare instances, very few teams offer ticket specials in conjunction with the New Year. But the Fort Myers Miracle have once again done just this, with their annual “Resolution Pack.”
*A $10 gift card for your nutritional needs and supplements from Mother Earth Natural Foods
*4-pack of Box Seat Ticket Vouchers to enjoy the Miracle in 2012
*One FREE week membership to Snap Fitness and a FREE training session
*One FREE Matt Booth Boot Camp Adventure
*One FREE financial planning session with Pasquale Evangelista with Raymond James & Associates
And with the new year comes HOT STOVE SEASON, when teams stoke anticipation for the upcoming season by hosting dinners highlighted by celebrity guests, giveaways, and memorabilia auctions. The Delmarva Shorebirds are putting a unique twist on the format this season, as the club is hosting a “bloggers roundtable.”
Says the team:
In addition to traditional guest speakers, the Shorebirds will host a roundtable conversation about a litany of topics. Guests will have the opportunity to engage the panelists during the roundtable and throughout the night.
“The new format really lends itself to passionate baseball fans that want to talk about the sport with those that cover it on a regular basis,” said general manager Chris Bitters.
If any teams wish to invite
hopelessly obscure superstar blogger Ben’s Biz to a banquet, then shoot me an email and we’ll discuss the specifics of my appearance fee and backstage rider.
Finally, I’d like to offer a hearty congratulations to Scott Carter, the new director of marketing for the Durham Bulls. Carter’s previous Minor League gig was as a VP of marketing for the Fresno Grizzlies, where he implemented trend-setting promotions such as Twilight Night, Tweet-Ups, post-game mascot wrestling, and much more. Looking forward to seeing what he’ll be able to accomplish in Durham, a historic franchise with a strong fan base that competes in an excellent facility.
It was in Durham, in fact, that my current profile picture was taken. I ended up wearing this hat for 43 days straight.
The next time that you read words on a computer screen that have been assembled and disseminated by yours truly, the origin point of said words will be some Godforsaken byway of the Hilton Anatole hotel in Dallas, TX.
In other words, I’ll be writing from the Baseball Winter Meetings. As mentioned earlier this week — if you’re going to be there, please say hello! My schedule is pretty flexible, particularly on Tuesday and Wednesday, and I am always amendable to putting a face to the name.
But until then, I’d like to highlight something that occurred yesterday. It was momentous enough to merit a tweet:
And so it begins: At 7:27 p.m ET on 12/1/11, I made the first entry in my “2012 Promotions” spreadsheet.
Said entry was the Peoria Chiefs, who on June 9 will be welcoming Ernie Banks as a special guest AND staging another edition of “Dueling Pianos Night.”
Let’s Play Two! Am I Right?
Let’s move on from lonely joke-making (my primary place of residence) to that which everyone can agree on: A NEW LOGO! Earlier this week, the Bradenton Marauders displayed a skull and cross-bats themed alternate mark:
Said alternate logo is already available on hats and shirts, such as this unique Christmas-themed t-shirt:
No time for a segue! Moving on to MiLB.com content, please give a look to my Minoring in Business feature on the three Minor League broadcasters who made their MLB debuts in 2011. Interesting, no?
And now, without further ado, let me present what I hope will be a (more or less) weekly feature on this blog: The @BensBiz Twitter Top Six!
Many of you follow me on Twitter, many do not. But it is my favorite of all social media forums, as it allows me to keep tabs on what’s going on while sharing news items (many of which make their way to the blog) and obsessively-compulsively making jokes. Without further ado, here are the Top Six @BensBiz Tweets (and Re-Tweets) of the Week!
6. Together at last:
Believe it or Not: Pygmy marmosets, the Museum of Broken Relationships, and Minor League Baseball! http://bit.ly/sMaDLs
5. Loyal Reader Scott Jennings (once identified in an MiLB.com article with the preface “heckler”) lets his preferences be known:
My readers have very specific needs RT @sajennings: need more logos make everyone create new logos need logos thank you for the logos
4. Cannot resist the urge to make jokes:
Pedro Viola was removed from the Orioles 40-man roster today. Just like the orchestra, team saw Viola as a second string player.
3. Let’s get all haughty in here! (Nonetheless, the complaints are legit.)
Four MiLB team press release pet peeves, one tweet: 1. Release only included as attachment 2. No BCC 3. Indistinct subject line 4. Typos
2. It’s true. They really did:
1. Finally, a meat racer is on Twitter and talking trash about his rivals
See you in Dallas, industry! Thanks in advance for my annual ego boost before I recede back into complete and total NYC anonymity.
I have faith that I can do this, that I will get it right on the first attempt. Here it goes:
Success! Having spelled bouillabaisse correctly, there is nothing left to do but dive right into the bouillabaisse equivalent of a blog post — a little bit of this, a little bit of that, liberal amounts of seasoning, and plenty of time spent simmering.
I’m not sure any of this makes sense.
But who cares? There’s no turning back now! Upward and onward to a new logo!
Like Dunedin, Bluefield’s new look was prompted by parent Toronto’s recent identity overhaul. It’s a sharp and simple sartorial approach, befitting the no-frills Appy League atmosphere in which Bluefield resides.
In further logo news, the Omaha Storm Chasers unveiled an alternate mark yesterday.
In other, non-visual news, the Memphis Redbirds recently became the first MiLB team (that I am aware of) to host a so-called “Twinterview.” Last week, team alumnus and current World Champion Daniel Descalso participated in a Twitter-based Q&A with the team’s fans (who submitted questions through the team’s Twitter account, along with the hashtag #twinterview).
My favorite exchange went as follows:
@memphisredbirds: Tell us one thing about you that the fans don’t already know. #Twinterview
@DanielDescalso: Hmmm…my last name literally means “no shoes” in Italian and Spanish.
Congrats to the Redbirds for coming up with a creative way to engage with the fans during the offseason. The next “Twinterview” takes place tomorrow at 2 p.m. CST. John Jay is serving as the question recipient this time around.
You may remember that in October I devoted a post to the Frederick Keys’ “Volt Night”, a book release party/concert/kickball tournament in honor of a new cookbook being released by local culinary heroes the Voltaggio brothers. As opposed to reading my aforementioned blog, those wishing to see what the night was all about should check out this video:
Finally, let’s close out this latest (and therefore greatest) bouillabaisse with a short and sweet team-produced video. The Tulsa Drillers would like you to know that although you can take the bull out of the ring, you can’t take the ring out of the bull.
Or something like that:
Well, the moment you’d (presumably) all been waiting for has arrived:
I must admit that I find it amusing that the Wahoo has a hook in his mouth. Wouldn’t that imply that death is imminent, despite the determined demeanor?
No! According to the press release, this “tenacious” Blue Wahoo is shown “breaking away from a fisherman’s line.” He has lived to scowl another day.
The cap logo features “a Blue Wahoo circling a baseball bat forming the shape of a ‘P’ for Pensacola.”
The logo’s color scheme is described thusly Neon Red, Gulf Coast Royal, Blue Angel Navy, and Tin Roof Tin make up the club’s official colors, celebrating the textures and colors of the Emerald Coast. The Blue Wahoos are the first sports team to adopt Neon Red, a tribute to the neon signs that illuminate Pensacola’s beachfront establishments.
It seems that quite a few people aren’t buying this “neon red” terminology, however, at least if Facebook and Twitter rumblings are to be believed. Why not call it “Pensacola Pink”?
The team says that “many” alternate logos will be unveiled in the coming months, but at the moment the only one available features the aforementioned hook (presumably after it has broken away from the tenacious Blue Wahoo).
The logo was designed by
Plan B Branding Brandiose, that recently re-branded branding company. These guys have to have one of the most bizarre-sounding client lists in all of professional sports: Blue Wahoos, Storm Chasers, IronPigs, Flying Tigers, BayBears, etc. Clearly, Minor League Baseball is a world all of its own.
And apologies for the extreme tonal shift, but obviously the big story in the world of baseball today is the stabbing death of Mariners outfielder Greg Halman. I’m currently working on a story that will feature the thoughts and recollections of those who knew him in the Minors. If you have something you’d like to share then please get in touch ASAP.
Last Friday I wrote a feature story on the new-for-2012 Pensacola Blue Wahoos, but the westernmost region of the Florida panhandle isn’t the only area in which affiliated ball will debut next season.
How about them Grand Junction Rockies? The team, located in Western Colorado, was officially introduced to the public at a press conference yesterday. The Rockies will play in the Pioneer League, as the Rookie-level affiliate of the (surprise!) Colorado Rockies. Read all about it in my MiLB.com piece.
And with a new team comes a new logo. Here it is, in all its parent-club referencing glory:
As noted in the MiLB.com piece, the key difference between this mark and that of the Colorado Rockies is that the mountain range has been replaced by a mesa. As I learned today, Grand Junction has more Mesas than Jose’s family reunion.
As a club that plays in Colorado and owned by the same folks that own the Colorado Rockies, it’s not surprising that Grand Junction is going the conservative route with its look. The same could not be said of the team that they are replacing: the Casper Ghosts. As you may recall, this was the only team in professional baseball whose primary logo glowed in the dark.
In glossing over the article I wrote when the Ghosts’ logo was unveiled on Halloween 2007, I came across the following quote from team CEO Kevin Haughian.
“I originally wanted to be the Casper Weinbergers, but we figured no one would get it.”
The Ghosts’ logo was designed by Plan B Branding, which, as of today, is no longer Plan B Branding. As detailed on this blog last week, the company unveiled its new name via a week-long internet scavenger hunt. And that new name is:
Logo fiends should enjoy poking around the new website, particularly the “Behind the Scenes” section. Said section is chock-a-block with info and photos regarding how many of the Minors’ top logos came to be.
The announcement of the “Brandiose” name comes exactly one year after another notable name change. For it was on November 15, 2010 that the Omaha Storm Chasers were introduced (themselves a Plan B/Brandiose client, natch).
The name was heavily criticized by those within the community and without, and my response to the criticism (specifically that of then-ESPN columnist Rob Neyer) was the most widely-read and commented upon offseason blog post that I have ever wrote. Give it a (re)read, if you’re so inclined.
Ah, November 2010. I was so young and strong back then.
It’s a strange state of affairs when Major League logo unveilings are outpacing those from the far more pliable Minors, but what is life if not strange?
For in the past week we’ve seen new looks for the San Diego Padres and (more significantly) the Miami Marlins, while the only fresh identity to be unleashed in the Minors for 2012 remains the defiantly exuberant surfin’ Cubs of Daytona. This will soon change, as the Pensacola Blue Wahoos are scheduled to emerge from the tropical depths this Friday (for more on Pensacola, check out my MiLB.com piece that ran on Friday).
For now, however, those needing a Minor League logo fix will have to make due with this Lake County Captains 10-Year Anniversary insignia:
The press release announcing the new mark notes that The logo will be featured on limited edition merchandise available at the Cargo Hold gift store at Classic Park as well as on-line at http://www.CaptainsBaseball.com. Merchandise featuring the special logo is currently arriving now in time for the holiday shopping season. The logo will also be seen on all team-issued print materials produced for the 2012 season.
And, as you may recall, it was just last season that the Captains unveiled their new primary logo. That came amidst a month which I now refer to as Logo-vember 2010, as it also included unveilings from Asheville, Kinston, Wisconsin, Omaha, New Hampshire, Kannapolis, and Altoona (among others). What a memorable — nay, magical! — time that was.
But even pre-existing logos need publicity, and the Carolina Mudcats got a nice boost last week when a new character on the Fox show Bones sported a team cap. Apparently this fella was named “Finn.”
Another team due for some increased exposure via the star-making machinations of the entertainment industry are the Fresno Grizzlies. This past August scenes from an upcoming Billy Crystal vehicle entitled “Parental Guidance” were shot at Chukchansi Park. And apparently the filmmakers were so enraptured with mascot Parker that he was recently flown down to Atlanta in order to do some follow-up shots. For more, check out this interview with Parker in the team’s “Yardwork” blog.
But a mascot’s true place is close to home, of course, especially with the holiday season approaching. This is a most busy time of year, as amply illustrated by today’s announcement by the Delmarva Shorebirds that Sherman will be appearing in a whopping SIX parades. Can anyone top that?
And in perhaps even more exhilarating mascot parade news, the R-Phils mascot band has announced their first “in-motion” gig: atop a float at the Reading Christmas parade.
Quack the Duck is psyched:
I have no doubt that he’ll be the top “billed” performer.
“New logo season”, that robust time of year in which fresh Minor League team emblems are unveiled to a salivating public, generally gets going in October and peaks in November.
But I know that there is a certain segment of Biz Blog readers who just can’t wait that long, as they seek new logos with a rapacious intensity that can never be satiated. I’ll aim for temporary placation, then, by sharing three new marks that I have recently come across in my seemingly endless sedentary internet travels.
First, and most extensive, is this Studio Simon effort on behalf of the Daytona Cubs. In 2012, the team will take the field in uniforms bearing these logos:
The timing of this might give one paws, as the logo was unveiled at the tail end of the season and with little accompanying publicity (not even a press release). But the early, albeit low-key, unveiling has led to a truly anomalous happenstance:
The D-Cubs went on to win this year’s Florida State League Championship, and the merchandise features the new logo despite the fact that the championship team in question never wore it.
At any rate, it’s time to say a fond farewell to the club’s old bear. This particular shades-wearing cub cultivated an air of studied detachment, and I loved him for it.
Meanwhile, the following news has emanated from far reaches of northern Michigan: the Great Lakes Loons will be celebrating their 5th Anniversary throughout the 2012 campaign, and a series of commemorative logos are most definitely part of the festivities. These quinquennial marks will be featured on “limited-edition merchandise, stadium signage, and other team-related items.”
Finally, let it be known that there is just one Minor League Baseball game left in the entire 2011 season — tomorrow’s Triple-A National Championship Game between the Columbus Clippers and Omaha Storm Chasers. That contest takes place in Albuquerque, but the 2012 version will be held in the impressive confines of Durham Baseball Athletic Park. The logo for said contest has been revealed and, quite frankly, it’s a load of Bull:
That’s all I’ve got for the time being, but in a few months you can bet your bottom (as well as your top and/or middle) dollar that we’ll be awash in new logos. It is the way of things.
The final team on my “Hill in the Desert” road trip itinerary was the Lake Elsinore Storm, that irreverent crew of Cal League contrarians and trendsetters. My day started not at the ballpark, however, but “Annie’s” — a popular local breakfast and lunch spot. I had been invited there by George and Ryan Bethell, loyal members of the Storm booster club and readers of this blog ever since the latter was featured in a post on fish tossing.
Upon being introduced as a first-time Annie’s patron, I was greeted with a handshake from waitress Wendy. “Ladies and gentlemen, we have a newbie!”, she yelled, and the entire restaurant broke out in applause. Then a lobster hat was placed atop my head. Standard operating procedure.
That gentleman in the background is Storm manager Carlos Lezcano. George and Ryan introduced him to me, a gesture that helped to facilitate my clubhouse interview attempts later that afternoon.
I then booked into the Storm’s team hotel, a refreshing change of pace from the generic string of interchangeable lodging houses I’d become accustomed to.
This place doesn’t have the greatest reputation among Cal League players and personnel (pitcher Dirk Hayhurst issued some strong condemnations in his “Bullpen Gospels” memoir), but it has been recently renovated and I found it to be completely acceptable (the excellent internet connection sure helped). But I wasn’t on the road to write about hotels (or to gamble) — I was there for baseball!
The Diamond sure is a great place to watch some.
Like all of the ballparks I visited on this trip, there was plenty of room to move on the inside and out.
Once inside, there is the feeling of being watched.
Those eyes are everywhere!
Even between elevator buttons
And lording over the restroom
The bathroom features induction lighting and waterless urinals, two of many eco-friendly elements to be found around the ballpark. The Storm have been leaders in this area, and are the originators of the “Going Green” promotional nights that have since become common around Minor League Baseball.
Green is one of many clothing colors available in the team store. The Storm have one of the best-selling logos in all of Minor League Baseball (read about it in my MiLB.com piece), and offer a dizzying number of eye-centric clothing choices.
Out of the store and into the open air, some shots from around the ballpark while waiting for the gates to open.
Concessions, where are concessions? Where do you need to be, if you want to eat? (sung to the tune of “Obsession” by Animotion).
Oh, here they are!
The Storm have a fully-operational restaurant on the premises — the Diamond Club. It was closed on on the day I was there due to the team’s “All-You-Can- Eat” Fat Tuesday promotion, but it’s a pretty swanky joint.
I was particularly interested in trying “The Homewrecker,” best explained via t-shirt.
Here’s concessions general manager Arjun Suresh pulling it out of the oven.
Team president Dave Oster, Suresh, and executive chef Steve Bearse marvel at their creation.
The four of us went to the vacant owner’s suite to give it a try. It was delicious! And since it can be easily shared, it’s a bit more justifiable than other recent over-sized items unveiled throughout the Minors.
But my homewrecking companions soon departed (to, you know, do their jobs). After an inning of solitary luxury in the owner’s suite, I went downstairs to watch a couple of innings with the Bethells. They sit just to the left of the screen behind home plate, providing fantastic views.
I had a tough time getting a good shot of it, but the Storm did indeed retire Wild Thing’s #99 as part of their recent “Sheen-Co De Mayo” promotion.
While with the Bethells, I witnessed two top-notch elements of the Storm game entertainment experience. First up was a skit featuring Thunder the mascot. He took the field in order to play fetch with the batboy, who decided to have a laugh at Thunder’s expense by faking a throw. This enraged Thunder, who stole the batboy’s shoe and ran into the dugout. The action then switched to the videoboard, where Thunder was seen abusing the shoe in a number of ways (slamming it in a locker, cooking it in a pot, attempting to flush it down the toilet, etc). Finally, the shoe was thrown out onto the playing field with the humbled batboy limping to get it.
I detailed all of the above because it was an excellent example of a team going above and beyond with their game operations. Even on a cold Tuesday night in a front of a sparse crowd, an effort was made to do something thoughtful, fun, and original. The little things go a long way.
My pictures of Thunder came out very poorly. Thankfully, George Bethell sent over this one. It is of Thunder and his Mom Thunderella:
Also courtesy of Bethell, here’s the Grounds Crew Gorilla.
On Tuesday, the Gorilla was upstaged in a dance contest by a younger, more nimble female gorilla (once again, my pictures were horrible). This enraged him, so he darted into the visiting dugout and then up the hilly berm area. At the top of the hill, he picked up a portion of the fence separating the berm from the concourse and threw it with all his might. The aftermath:
At this point I was thoroughly frozen (note to anyone visiting southern California in May: bring a jacket!), so I decided to visit announcer Sean McCall in his well-appointed play-by-play palace.
Most announcers don’t like to be bothered during games (and I can’t say I blame them), but McCall is uber-hospitable. “Soda, water, beer?” he’ll ask, gesturing to his fully-stocked refrigerator. “Make yourself at home.”
Two unexpected guests in the booth were the mother and aunt of pitcher Hayden Beard, watching him play in person for the first time since a disastrous outing in 2006.
Beard breezed through the eighth inning, to the relief of his extremely nervous family members. Afterwards, mom Vicki spoke with me about how she works as an official scorer in Australia. This is not uncommon, as women make up the majority of scorers in her country. “Men do the on-field stuff, women keep score,” she told me.
McCall is the dean of Cal League broadcasters, and extremely entertaining to listen to. He combines a polished and professional technique with deadpan, absurdist humor — the Harry Nilsson of Minor League broadcasters, perhaps. Sample banter, after a bit in which he shared notable sports moments that had occurred on May 17: “This day in history brought to you by me, reminding you to say please and thank you (pause) Thank you.”
The title of this post is also a McCall quote, uttered upon the conclusion of the ballgame (a 12-1 win over the no-longer voodoo-enhanced Inland Empire 66ers). It was indeed two hours and 43 minutes of bliss.
As for me, my time out west was approximately 190 hours of sleep deprivation and anxiety. But no complaints! It was an honor and a privilege and I thank everyone involved for their hospitality. I’m already plotting the next one.
But, for now, I am ecstatic to be back within NYC’s comforting embrace. And since my return, one of my cats has made a new friend.
Please get in touch, at any time and for any reason. Any reason at all.
My original plan was to devote today’s post exclusively to food (shocker, I know), but you know what they say about the best laid plans:
They are often interrupted by a reversible hat!
The Altoona Curve announced their new logos and uniforms earlier this offseason, and the shape-shifting item seen above represents the final piece of the puzzle. Remarks the franchise:
[T]he Altoona Curve’s new home cap is believed to be the first in Minor League Baseball to feature a specially-designed, rally cap lining. When the Railroad Red cap with the new Engineer head logo is turned inside out, a bright orange lining with large black eyes is displayed to simulate the look of popular Curve rally mascot, Al Tuna.
The cap is the work of Plan B Branding, who are understandably excited by their latest innovation. I chatted briefly with company co-founder Jason Klein over IM yesterday, but all he wrote was “Al Tuna! Al Tuna!” before my connection gave out. But perhaps that’s all that was needed.
But in case you were wondering, the players themselves won’t be wearing the rally caps. Curve manager PJ Forbes told the Altoona Mirror “I can emphatically say no. But it is a nice touch for the fans, and it’s another way to get the fans involved, which is what it’s all about.” Which reminds me, why isn’t there a “Come to the Park in Your PJs” night on the Curve promotional calendar? It would be a great way to honor the manager while getting the fans involved. And that’s what it’s all about!
Speaking of getting the fans involved, the Huntsville Stars are going to be broadcasting games in a most interesting fashion this season:
The Stars will be replacing the traditional radio broadcast with a live web show for every home game. The webcast, “The Living Room Show”, will bring a different level of entertainment to the ballpark, putting the broadcast in the hands, and seats, of fans. Ryan “Pokey” Hayden, a former voice of Troy University athletics, will host the show and keep things rolling. He’ll also be in charge of calling the play-by-play, and it won’t be from the press box. Hayden will be seated on a couch in the seating bowl, calling the game with the people who love it most: the fans.
I’m definitely interested to hear (and see) how this turns out. It could be the future of Minor League Baseball broadcasting, or it could be a crazy and quickly-forgotten anomaly. But it won’t be both. I’d also curious to hear YOUR thoughts. Yes, you.
Believe it or not, I have not embedded a video since MLBlogs made its momentous conversion to WordPress (who, according to the logic of Rob Neyer, must be doing something wrong). That situation is going to be rectified right now, with a video that just happened to fall into my lapse. Courtesy of the Wisconsin Timber Rattlers, here’s the offseason condensed into 118 seconds.
But the offseason, in real time, was approximately 4.2 billion years. I, for one, am glad that it ends tomorrow. It’s time to not enjoy life in a whole new way!
Oh, and that food-related post is coming soon. I think I’m going to call it “Appetite For Destruction” because how is it possible that I have never written a post with this title?