After two weeks of sustained internet hype, the Wisconsin Timber Rattlers have finally unveiled their new logos to an eager and waiting fan base. Or should I say uncoiled their new logos:

The adoption of the new primary logo seen above means that the team has shed this, the old mark:

“We were looking to freshen up our look as well as bring in new elements,” said Rob Zerjav, Timber Rattlers team president. “The jersey logo is a little edgier than the past logo and we now have an alternate logo that does not incorporate the snake, which gives us some additional branding opportunities.  We are also pleased to keep our very familiar ‘W with the snake wrap’ logo as this logo is what Timber Rattlers fans identify with and it continues to be one
of the most popular logos in all of Minor League Baseball.”

While the aforementioned alternate logo doesn’t incorporate Fang the snake, it is rather fang-like. I’d like to think that Teddy Roosevelt would have chosen this logo to adorn his cuff links:

Continues the press release: The new Timber Rattlers home jerseys will feature a silver ‘TIMBER’ placed on top of a maroon ‘RATTLERS’.  The outer stems of the ‘A’ and the second ‘R’ in RATTLERS have been extended and curved to resemble the fangs of a snake.

Visual representation of the above text, featuring uniforms worn by eye-less, four-armed robo-men.

One more for the road:

The following video highlights the Rattlers’ new look, with beats by Kanye:

And, lest we forget, these new duds would make great Christmas gifts for all the reptile-loving Minor League Baseball aficionados in your household.

The Rattlers’ updated look was designed by Studio Simon, who seem to be one of only two logo design companies that Minor League teams will work with.

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It’s certainly been a big week for logo news, and I’d be remiss in my duties if I didn’t share the following link. Dave Levy over at SportsGrid blog thinks he may have discovered the motivation for the Asheville Tourists’ ribs-eating moon logo.

Writes Levy: I’ve watched the SNL Best of Will Ferrell more times in my life than I can count, so there is only one possible thing in the world I think this could be a tip of the cap toward: Ferrell’s brilliant Harry Caray impression. As he asks, ”It’s a simple question, doctor, would you eat the moon if it were made of ribs?

Plan B Branding designed the logo, and I emailed co-founder Jason Klein for comment on this most important issue. He played it coy, however, writing that he could “neither confirm or deny” Levy’s speculation.

Jeez, I’m exhausted after so much investigative reporting. Time to go take a nap.

benjamin.hill@mlb.com
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