Results tagged ‘ Pawtucket Red Sox ’
Last week I wrote a piece on Aaron Goldsmith, who, at the age of 29, has landed a job as the Mariners #2 radio announcer after just six seasons in the Minor and independent leagues. Here’s the “cover” art:
Of course I’d encourage you to read the story, but the reason I’m bringing it up here in this blog forum is because I’d like to share a notable “outtake” from my conversation with Goldsmith. When I asked him his thoughts on why the Mariners hired him (out of 160 applicants), he replied that “first and foremost I hope they liked the way I call a game.”
While this should go without saying, he then remarked about an aspect of his hiring that was perhaps more unexpected.
“I have experience doing things outside of the broadcast booth, social media, creating web content, podcasts and video interviews,” said Goldsmith. “[The Mariners] were very interested in my ideas and thoughts regarding what worked and what hadn’t worked within that realm.”
Major League organizations are far more fragmented and specific in their employee responsibilities than their Minor League counterparts, and Goldsmith won’t be expected to be a technological jack-of-all-trades like he was during his stints with the Frisco RoughRiders (2010-11) and Pawtucket Red Sox (2012). Nonetheless, these skills appeared to have played at least some role in his acquisition of a much-coveted big league job and as such I believe his example in this realm can and should be one to follow.
On a personal level — over the years I have become acquainted with dozens (hundreds?) of Minor League broadcasters and, certainly, Goldsmith was among those who stood out due to his proactive approach to online communication. He started Frisco’s “Riders Insider” blog in November 2010, which almost immediately established itself as one of the most informative and oft-updated blogs in Minor League Baseball. Upon getting hired with Pawtucket Goldsmith began “45 Miles From Fenway,” which in January 2013 was the highest-ranked MiLB team blog (coming in at #23 overall on MLBlogs monthly “Latest Leaders” list).
Success in such endeavors means nothing if you can’t call a baseball game, of course. But, nonetheless I believe that maintaining a strong presence in these supplementary areas (blogs, podcasts, Twitter, Facebook, etc) is a crucial way to increase your visibility and, therefore, your reputation within what is quite possibly the most cutthroat occupation in all of Minor League Baseball.
I’m getting a little uncomfortable up here on this soapbox, so now seems as good a time as any to beat a hasty retreat. But, before I do so, let me reiterate that I am course interested in your opinion on this and all MiLB-related matters.
Especially broadcasters: do you believe that the development of these secondary skills is now a prerequisite of your success? Or can one still rise to the top on game-calling prowess alone?
Motivated by wanderlust and an unbeatable rental car deal, I’ll be checking out the new-for-2011 Tucson Padres before moving on to a quartet of California League teams. The itinerary:
May 11-12: Tucson Padres
May 13: Writing/Travel Day (although who knows? Maybe I’ll be able to get to a ballpark by nightfall).
May 15: High Desert Mavericks
May 16: Inland Empire 66ers
May 17: Lake Elsinore Storm
I’m psyched to be making my first California sojourn as a so-called professional, and to once again get behind the wheel of a car after yet another prolonged stint of NYC public transit emasculation. Now comes the part of the post where I earnestly implore YOU to please get in touch with suggestions as to who to talk to, where to visit, what foods to try, etc. I of course have some ideas of what to write about, but as usual much is to be determined. Your feedback is much appreciated.
In particular, let me know if you have any interesting California League stories/memories. It seems like surreal things happen out there on a regular basis.
And driving a car again will no doubt lead to profound sticker shock at the pumps, something I mercifully don’t have to deal with on a daily basis here in NYC. But two teams are doing their part to ease the burden: the State College Spikes and Charlotte Stone Crabs. From the former:
From May 9th through May 20th, the Spikes will provide fans a chance to save at the pump when they take advantage of any one of seven ticket offerings. Highlighting the “Spikes Fuel Perks” ticket promotion, any fan that purchases new season tickets will earn a $100 gas card per seat bought!
Throughout the Stone Crabs season, fans will have the opportunity to purchase two reserved seats to any Stone Crabs game, along with two hot dogs, and two sodas for only $26. In addition to the ticket package, fans will receive a complimentary $5 gas card from RaceTrac convenience stores, while supplies last.
In completely unrelated news, I received the following email yesterday from Lowell Spinners groundskeeper Jeff Paolino:
I am reaching out to you to see if there is any way to find out if there are any other Military members who are currently Active or Reserve other than myself working in Minor League Baseball? Reason being, I would like to get a group initiative together throughout MILB as representatives of both baseball and the Military.
This seems like a worthwhile endeavor, but I was unable to assist. So if you fit the above criteria (or know someone who does) then contact Jeff at email@example.com And spread the word!
Enjoy your weekend! For the next two days, it’ll be all we’ve got!
Believe it or not, I’ve gotten a little bit (heart)burned out on Minor League food news. But the latest and greatest innovation to come down the pike is interesting not just for its colossal caloric content.
The Savannah Sand Gnats will be serving two brand-new menu items at Grayson Stadium this season, the end result of an interesting case study in fan interactivity and the power of social media. Here’s how it went down.
This past Saturday, CNBC sports business reporter Darren Rovell asked his huge cadre of Twitter followers to come up with “The next great ballpark food.” Impressed by the response, he then decided to compile the suggestions and put them to a vote on his blog. Savannah Sand Gnats director of communications Toby Hyde quickly reached out to Rovell, saying that his team would put the winning items (main course and dessert) on the concession menu at Grayson Stadium.
The former was submitted by an attorney in San Francisco, with the stipulation that waffles would be used as buns. The latter, meanwhile, is “Nutella, Fluff, crushed graham crackers on Italian bread, grilled on a panini press.” Not coincidentally, it was submitted by the owner of a panini business.
From start to finish, this whole endeavor lasted less than 72 hours. But in that span of time, the Sand Gnats received national publicity as well as a great new marketing angle — exciting concession items!
Rovell and the Sand Gnats have provided an easily adaptable template, and I find myself crushed by the sheer inevitability of similar promotions happening in the future.
– At this juncture in the blog post, it’s time to stop writing and let some videos do the talking. Yesterday, the Pawtucket Red Sox released episode two of their Scavenger Hunt extravaganza. I am posting this because of the absolutely hilarious performance turned in by the Tae Kwon Do instructor:
Meanwhile, this video from Hudson Valley shows that old-school arcade classics can (and in fact should) be adapted into on-field post-game live-action contests. Bonus points for the onfield host, who flat-out tells a contestant that “dude, you’re terrible.”
There’s just a little more than a month to go before Opening Day. Truly, the clock is ticking on the offseason:
Meanwhile, in Wisconsin, “The Offseason” has officially come to an end. The Timber Rattlers unveiled the last episode of their weekly series today, and it’s a doozy. In addition to skillfully referencing a recent hit comedy (“Brat Tub Time Machine”), it explains mascot Fang’s strange anatomy AND features a character who happens to go by the name of “Ben Hill.” What an honor:
Over on MiLB.com, “Offseasoning” has come to an end. This was a bi-weekly column profiling players’ offseason jobs and activities, and the final installment features current free agent, Twitter champion, and all-around nice guy Michael Schlact.
I’m hoping to soon do a few articles in the “Offseasoning” mode, but this time featuring Spring Training. Let me know if you are aware of any interesting stories taking place in Minor League camp.
But while some things are coming to an end, others are just beginning (sunrise, sunset, etc etc). This is the case in Pawtucket, as the Red Sox have just unleashed a whodunit “Scavenger Hunt” onto the world.
Yes, the villain in this adventure is a gorilla wearing a Yankees hat. The Paw Sox will release clues each week that will guide fans toward a “Golden Soft Toss” ball redeemable for team-related prizes.
Earlier this week I noted some of the interesting giveaways the Altoona Curve have on tap for this season. There’s more where that came from, as yesterday the team released their Theme Night schedule. The highlight is “What We’re Watching Wednesdays,” explained as such in the press release.
The first “What We’re Watching Wednesday” will take place on May 4 vs. Akron and lampoon the now retired ABC phenomenon “LOST”. The team’s working title of “LOST – Locke & Locke” plays off of 2010 Curve pitcher Jeff Locke, who actually was a huge fan of the cult series, and the mysterious character John Locke from the show itself.
After attempting to decipher the mysteries of the island, the Curve will try their hand at crime solving on June 8 vs. Erie with “NCIS/CSI: Curve, Pa. – Law & Order SVU” night. Other “What We’re Watching Wednesdays” include “How I Met Your Mascot” on June 15 vs. New Britain, “Glenn’s Kitchen” (which will place Curve Manager of Concessions Glenn McComas in the role of Chef Gordon Ramsay) on June 29 vs. Reading, “Lawn Stars” (starring Head Groundskeeper Brian Soukup) on August 17 vs. New Hampshire and “Only in Curve, Pa. with Bill the Comic Guy” on August 24 vs. Richmond. That should “Git ‘R Done” for the WWWW theme series.
There might be remarkable parity in Major League Baseball these days, but no one tops the Minors when it comes to parody.