Results tagged ‘ Product Placement ’

In Threes

done eatin'.gifI just cannot resist the impulse to list a triumvirate of noteworthy Minor League news items:

The Florida State League’s Dunedin Blue Jays are doing their part to make sure that area Little League teams get to experience a true professional baseball atmosphere, thanks to their “Jays on the Road” program. From the press release:

“The Dunedin staff will be armed with a high-tech sound system,
microphones, and in-game promotions that are done nightly at Knology
Park. The Jays plan to turn the average little league game into a fun
and exciting professional baseball game!”

“Jays on the Road”, which may or may not have been inspired by this recent stunt, kicks off tonight, and will continue throughout the season.

A Close Shave — Last week, Huntsville Stars General Manager Buck Rogers announced thatshavedhead.jpg if attendance at Friday’s game surpassed 5,000, he would let a lucky (?) fan shave his head at the conclusion of the contest. The night’s attendance turned out to be (drumroll, please) 4,812. Come on Huntsville — if the chance to see a front office executive get a haircut won’t bring you out to the ballpark, then what will?

Dodd Stadium Goes Under the Radar — Last week, the Connecticut Defenders debuted the “General Dynamic Electric Boat Submarine”. This underwater military apparatus/t-shirt cannon will patrol the field at Dodd Stadium every home game, piloted by an honorary t-shirt shooting captain. Of course, the submarine is missing just one thing — another drumroll, please — a name! The sub’s official christening is scheduled to take place on May 9. Until then, the Defenders are running a “Name the Sub” contest at Dodd Stadium.

Promo Of the Day — At the risk of being redundant, I’m going with the Altoona Curve yet again. Tonight is “Salute to Forgotten Presidents”. From the press release (spoiler alert!):

polk.jpg“Fans coming to Blair County Ballpark will be privy to information that nine U.S. Presidents did
not attend college (you’d be shocked at the list of names).  Also being revealed
this evening will be the factoid that James Buchanan was the only
President to originally hail from the Commonwealth of Pennsylvania, and the only
unmarried man to occupy the White House.  In addition, the most portly of all
U.S Presidents, and the first to throw out a ceremonial first pitch prior to a
baseball game, William Taft, will make a special appearance during one of
the between-inning contests during the game.”

Additionally, any fan who shares a last name of a U.S. President will get into the ballpark at half-price. It is worth noting that just one player in tonight’s game between the Curve and the Akron Aeros has a presidential last name: Altoona infielder Shelby Ford

Hollywood Minute

262465justintimberlakepostersAs an international pop music superstar, Justin Timberlake is well aware of the value of a good hook.

His appreciation of these so-called "notable musical passages" is so great, in fact, that he will be playing a Hook in his next movie role.

A Corpus Christi Hook, that is. In the forthcoming film "The Open Road", Timberlake plays Minor League ballplayer Carlton Garrett, who is a member of the Hooks. The club is understandably ecstatic about the prominent product placement that they will receive in the film, and are doing everything they can to assist with its production. In fact, they have shipped almost the entire contents of their clubhouse to Louisiana, where "The Open Road" is currently being filmed.

The movie, which also stars esteemed thespians Jeff Bridges and Mary Steenburgen, has the following plot (swiped from the press release, of course):

"Timberlake’s character attempts to reconnect with his father, a legendary athlete played by Bridges. The two struggle along a journey home to the bedside of Garrett’s ailing mother."

I think I smell Oscar!

Oh, wait…nevermind. That’s just a small fire emanating from the MiLB.com breakroom.

In other Minor League show-biz news, I must point out the fact that George Clooney has beenDragons_logo_for_web
offered a roster spot with the Class A Dayton Dragons. The smoldering mega-hunk received the invitation on the set of the cable show "Shootout", courtesy of big-time producer (and Dragons owner) Peter Guber. Many moons ago, Clooney actually tried out for the Cincinnati Reds, but he didn’t make the cut.

Video footage of Guber’s invitation to Clooney can be found here. It includes the following exchange, proving that Clooney has a lot to learn when it comes to Minor League Baseball.

Guber: We [the Dragons] are the most successful team in the Minor Leagues!
Clooney: That’s like being the world’s tallest midget. It’s not something to brag about.

Let's Talk About Life

About_main_imageIn addition to being a gift, cereal, magazine and board game, Life is also the name of a new dramatic television series on the NBC network. And, as mentioned in a post on this fine blog last week, this fledgling program saw fit to include the hats of five California League teams in its most recent episode.

In the episode — entitled "Farthingale" — detectives Charlie Crews and Dani Reese attempt to solve a murder. The victim is the titular Farthingale, who was a secret bigamist and an obsessive IRS desk employee. Attempts to further describe the somewhat convoluted plot will only confuse, so let’s cut to the chase and talk about the Minor League connection.

As it turns out, hats of the Bakersfield Blaze, Lancaster JetHawks, Modesto Nuts, Stockton Ports,California_league_logo_1_1
and Visalia Oaks emerge as clues in the murder investigation. The detectives find the hats at one of Farthingale’ s residences, and are later able to link them to five corresponding bottles of wine (see, I told you that this plot was confusing).

The entire episode is available to be viewed here. The appearance of the Minor League caps is admittedly rather brief — those looking to cut straight to the chase should skip to 27:52 in the episode (they appear again in the next scene, starting at 28:16).

This morning, I spoke with Modesto Nuts GM Mike Gorassi for a story I am working on about product placement in the Minor Leagues. He mentioned that traffic to the Nuts’ website spiked after the episode aired. It will be interesting to see if the Nuts (or any of the clubs involved) experience an increase in merchandise sales as a result of their brief moment in the network TV spotlight.

I’ll close with an inconsequential, yet interesting, tidbit. As regular readers of this blog are aware,Lancaster_jethawks_primary_logo_2_2
the JetHawks recently unveiled their new logo. According to JetHawks General Manager Brad Seymour, the JetHawks hat featured on Life was the very first one ever produced with this new logo. Therefore, it is a collector’s item of the highest order, and I would love it if some noble nerd reads this blog and then goes on a quest to locate this special piece of headwear.

Life Made a Beautiful Choice

Lancaster_jethawks_primary_logo_2_1 In yesterday’s post about the Huntsville Stars’ new logo, I promised to soon provide my legions of readers with a scoop regarding yet another aerospace-affiliated Minor League franchise. Today, I deliver on that promise. It’s just the kind of guy I am.

The California League’s Lancaster JetHawks — so named because the region is home to Edwards Air Force Base as well as companies such as Boeing and Lockheed — unveiled their new logo last month. Now, the team has found an ideal forum in which to showcase its new look: prime-time television.

That’s right, it’s time to set your VCR (or TiVo, or whatever it is the kids are using these days). For

on Wednesday, November 14 at 10 p.m., the JetHawks’ official New Era team hat will be prominently featured in an episode of the NBC drama Life.

According to a press release sent out by the team, a JetHawks’ cap "will be prominently displayed and talked about by a cast of characters who use it as a clue to solve a crime in the episode. In addition to the JetHawks cap, the show will also feature caps from other California League teams, including the Stockton Ports, Modesto Nuts, Visalia Oaks, and Bakersfield Blaze."

Whoa! This sounds like the greatest episode of any show in the history of television, perhaps even better than that one Father Dowling Mysteries in which Sister Steve threw out the first pitch at a Peoria Chiefs game.*

For those who have been living in a cave since yet another glorious new season of television began, Life is a drama about a detective who has been released from prison after serving 12 years for a crime he didn’t commit. The show is not to be confused with "life", which is a condition that separates organisms from inorganic objects. 

Once again, this special episode of Life will air on Wednesday, November 14th at 10 p.m. on NBC. I’ll be sure to watch, and you should too. Look for an analysis of the episode in this fine blog next week.

*Not an actual episode

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