Results tagged ‘ Promoting ’

Promoting, Pleading, and Lecturing to Start the Season

Opening Day in the Minors is here at last, and I think we can all raise a glass to that.

But anxiety-reducing celebratory libations can wait until later, for right now there’s business to attend to. For starters, the first “Promotion Preview” column of the season premiered today. Here’s how it looks on the home page of MiLB.com:

As I hope you are aware, “Promotion Preview” is a weekly in-season column that highlights the 10 “best” promotions of the upcoming week. I started writing it in 2006, quite by accident, and it is what has led to this niche that I now call my own. Of course, I implore everyone to get in touch with their best and most creative promotions, so that I may (possibly) include it in the column.

This week includes 3D scoreboards, snowman destruction, DIY bobbleheads, weather-related contests, pigs ON a blanket, and a lot more. Get in touch with what I’ve missed/what you don’t want me to miss.

benjamin.hill@mlb.com

twitter.com/bensbiz

But with the season starting today, it is even more imperative that once again I draw your attention to “Crooked Numbers.” — a monthly column highlighting the most absurd and unlikely on-field, in-game happenings.

For this I rely greatly on broadcasters and other close observers. Did you see a pitcher notch four strikeouts in consecutive innings? A lumbering catcher hit two triples in a game after not hitting any in his entire career? A journeyman infielder switch teams between games of a doubleheader?

That’s the kind of stuff I’m looking for, the stranger the better but I want it all. I’m looking forward to hearing from you.

– And since games are now being played on a nightly basis, it’s worth bringing up a point that I raised on Twitter yesterday. Namely, that teams should have a separate Twitter account for in-game updates and news! This is because there are a lot of fans who are not interested in such minutiae, and will quickly become alienated and agitated by dozens upon dozens of tweets over a short amount of time (I know I am).

This is not just my opinion — I received a lot of feedback on this issue yesterday, with comments ranging from “Even in only 140 characters, you can usually tell it’s different people with different writing styles; there’s no consistency” to “in-game updates become clutter” to simply “with you 100% on that one.”

– I might as well keep this blog’s auto-didacticism feature on for a little while longer. Apologies in advance, but here goes nothing:

I probably spend more time reading Minor League Baseball tweets, Facebook posts, blogs, and press releases than anyone on the planet. Here are a few other recommendations/observations as we begin the 2011 season; sorry if I sound like a jerk.

1. If posting simultaneously to Twitter and Facebook, make sure the message is fully contained on Twitter. Otherwise it ends abruptly with no conc

2. Again for Twitter: Explain what you are linking to, and then link to it with a shortened URL. A tweet consisting simply of a massive URL is unclear, unprofessional and a waste of the precious little space one has on Twitter to communicate.

3.  If you are posting on behalf of a team, speak for the entire organization. First-person is confusing and, again, unprofessional (ie TimbuktuTarantulas: I’m hungry good thing our GM buying us pizza 2day!!)

4. Spellcheck!

5. Speaking for myself:  I’m MUCH more likely to read a press release in which the release is contained in the body of the email itself. Having to open a word document or PDF simply isn’t worth the effort sometimes, especially if its unclear what is contained therein.

6. And use BCC (as opposed to “CC”)! A press release that starts out by displaying 400+ email contacts looks unwieldy and compromises privacy.

The bottom line is that I’m really looking forward to what will transpire this season, and consider it a tremendous privilege to cover such an interesting, creative, and often brazenly ridiculous industry on a daily basis.

Show me what you’ve got!

benjamin.hill@mlb.com

twitter.com/bensbiz

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