Results tagged ‘ social media ’

On Innovations and Litigation

I don’t particularly feel like writing about hamburgers today and, hopefully, you’re not in the mood to read about them. Instead, let’s turn our collective attention to an unprecedented-in-MiLB social media innovation. The Reno Aces, otherwise known as the biggest little team in the PCL, have launched “The Club.”

Just for you, only the choicest of press release excerpts:

The Reno Aces Baseball Club today will launch The Club, a new program that rewards fans for game attendance and social media posts about the ballclub….

Participating fans will be able to earn points for checking in at the ballpark on Foursquare, liking the Aces’ posts on Facebook, and re-tweeting the Aces or using special hashtags on Twitter. Fans will also earn points for posting photos from Aces Ballpark to the photo-sharing site CrowdCameo…..

At the end of each homestand, one lucky fan will win a game-worn Aces jersey. At the All-Star Break, one fan will win tickets to the 2013 Triple-A All-Star Game and the 2013 Triple-A Home Run Derby, to be held in Reno next summer. At the end of the season, one lucky fan will win four Infield Reserved season tickets for the 2013 season, including tickets to the All-Star festivities. Fans will also have the chance to win seat upgrades, player-autographed items and other prizes throughout the season.

Archie is totally on board with all of this (photo: David Calvert/Reno Aces)

Points can be accumulated in a number of ways, and at varying levels (10 points for inviting friends to play, 100 for tweeting with a Reno Aces hashtag, 250 for checking in at a game on FourSquare, and so forth and so on). Read the FAQs HERE.

And congrats to current leader Dwayne Jones, who as of this writing has accumulated 38,490 points. That’s a lot of Minor League Baseball-related social media engagement! I can relate.

In other news of an anomalous variety, a press release landed in my inbox last week announcing the following: “Zooperstars! Successfully Defends Its Intellectual Property Rights”

Chances are that if you’re reading this blog then you’re familiar with the Zooperstars! (exclamation mark theirs, not mine). They are a traveling crew of pun-happy inflatable characters, who over the years have become one of the best known touring acts in the Minors. Here’s a shot of Harry Canary, taken last season while I was visiting the Tucson Padres.

Here’s what went down:

ZOOperstars! Inc. today announced that it has successfully defended its intellectual property rights against Inflatamaniacs LLC, a company which was created by a former ZOOperstars! employee. ZOOperstars! is an entertainment company that performs comedic choreographed routines at sporting and other special events around the world.

In April 2011, ZOOperstars! filed a lawsuit against Inflatamaniacs in federal court in Louisville, Kentucky, alleging that Inflatamaniacs created a knock-off act to unfairly compete with ZOOperstars!, infringed on ZOOperstars!’ intellectual property, and used both its website and You Tube to deliberately attempt to confuse and mislead customers and fans about the company’s relationship to ZOOperstars!.  In the agreement finalized last month, Inflatamaniacs agreed to make monetary payment to ZOOperstars! and agreed to stop using ZOOperstars!’ trademarks on its website, on You Tube, and during its public performances.  In addition, Inflatamaniacs agreed to stop performing several of ZOOperstars!’ signature routines which ZOOperstars! alleged were nearly exact replicas of its routines.  In exchange, ZOOperstars! agreed to dismiss its lawsuit, though it fully intended to pursue the lawsuit to final judgment.

Interesting stuff. I was thinking of tracking down one of the Zooperstars! for an exclusive interview, but then thought better of it.

There but for the grace of God go I.

benjamin.hill@mlb.com

twitter.com/bensbiz

Leaving On a Jet Plane

The most pressing thing that needs to be conveyed at this moment in space and time, from a blogging perspective, is this: next week there will be no new blog posts. This is because I’m taking a a week-long respite from Minor League Baseball, in the form of a vacation.

When I return, it will be nearly March. And if it’s nearly March it’ll nearly be baseball season. Therefore, it’ll be time for me to make some plans — where to go, who to see, and how to best cover this multifarious entity known as Minor League Baseball.

Suggestions welcome, and appreciated! Unique content is key, so please get in touch with any knowledge you may have about any particular corner of this Minor League universe.

I look forward to your reply. But, in the meantime, here’s a nice-sized portion of that typical Biz Blog content you’ve come to know and tolerate.

As I’ve mentioned before, we’re in the midst of “promotion unveiling season.” One of the more interesting ones to come down the pike this week comes courtesy of the Memphis Redbirds, who have put an interesting spin on the increasingly prevalent “social media” sub-genre.

Reports the team:

The first 500 fans through the gates that use Twitter can write down their Twitter username, allowing the Redbirds to follow them. Prior to the game, a Twinterview will be held with one of the Memphis Redbirds players. Twitter handles from each player will also be included on their headshots on the Redbirds’ new video board.

Fans will be encouraged to take a photo from where they sit at the ballpark and share it on Facebook. Adding their seat location to the picture caption will give them a chance to win a social media themed prize during the game. One fan will also receive a prize pack that includes a bird watching book, a team-signed hashtag and a box of figurines containing 140 characters.

Not surprisingly, my favorite aspect of this promo is the “prize pack.” I look forward to seeing what a “team-signed hashtag” looks like, and, especially, what sort of figurine characters end up in the box.

My last post had a Valentine’s Day emphasis, but now that particular holiday is firmly in the rear-view mirror. Or, is it? In honor of the Red Sox’s new manager, the Lowell Spinners are hosting their own “Valentine’s Day” on July 14.

Ya gotta love it:

The first 1,000 fans through the gates will receive a pink Bobby Valentine’s Day Spinners’ baseball. Fans who do not receive a baseball will be rewarded with Valentine’s candies and cards so no fan is left lonely on Bobby Valentine’s Day.

 The concourse will feature a Valentine’s card swap area, with Valentine’s available for younger fans to give to each other, leave for their favorite Spinners players or, of course, leave for Bobby Valentine. The area will also have an abundance of Valentine’s Day favorites, including Hershey’s Kisses and NECCO Hearts.

Outside of Valentine’s Day, the Spinners will also salute Bobby Valentine by exploring some of their favorite Bobby V-isms. The concession stand will feature wrap sandwiches, in honor of their inventor, and the team will celebrate Bobby’s fabulous ballroom dancing moves, with a between innings dancing contest.

As I mentioned on Twitter earlier this week, a component that needs to be added to this stellar promo is a mustache giveaway. And all fans in disguise should get in free!

A reasonable question to ask at this juncture is “who cares about any of this stuff? The world is ending!” The Frederick Keys understand such apocalyptic angst, and are therefore staging “Six Months Until the End of the World Night” on June 21.

“We will be paying tribute to what is supposed to be the end of life on earth with our six months til the end of the world celebration. Enjoy survival of the fittest events, last meal eating contests, zombie interns and more!” reported the team. “Oh, and there will be Keys baseball too.”

If the above didn’t satiate your appetite for apocalyptic images, then perhaps this will.

Photo: Laura Brinkman

Yep, that’s Visalia Rawhide mascot Tipper with his ol’ buddy Newt Gingrich at Tuesday’s World Ag Expo.

“Newt Gingrich” sounds like a good name for a Zooperstars character. This beloved troupe of pun-obsessed inflatables are visiting Charlotte on May 26, with five of the characters confirmed. The team has launched a fan poll to determine the final two characters, with the choices as follows:

  1. Manatee Ramirez
  2. Yao Flamingo
  3. Jeff Gordog
  4. Centipete Rose
  5. Mackerel Jordan
  6. Nolan Rhino

A manatee, a clam, and a centipede walk onto a baseball field...

The triumvirate of above characters look like they could be gatekeepers to the afterlife, but fortunately we won’t have to deal with such matters for another six months. In the meantime, all you need is Like!

The New Hampshire Fisher Cats are aiming for 10,000 new Facebook fans this month, and will donate $5000 to New Horizons soup kitchen and homeless if this goal is met. So CLICK HERE and like away!

 

And you know what? That’s going to do it for me. I’ll be back on the blog come 2/27, but in the meantime please meditate on what you like about this blog, what you don’t, and what you’d like to see from it in the future. I’d love to hear it.

benjamin.hill@mlb.com

twitter.com/bensbiz

From the Internet to the Ballpark: Celebrities, Jerseys, and Scandals

Road Trip content has dominated these virtual pages over the past week and a half, and I’ve still got a few odds and sods to share from my Ohio excursion.

But that can wait. A formidable blog backlog has been brewing in my content cauldron, which is now threatening to boil over. Time to start ladling out the info before it’s too late!

Let’s start with some significant news out of the Pacific Northwest. The Eugene Emeralds opened up the season last week, and highlighting the Opening Day roster was  Domingo Ayala. This ageless superstar is proprietor of the Domingo Baseball Academy and a YouTube sensation, and received a call-up before even playing a game. Still, he made a mark during his brief time in Eugene.

Says the team:

Domingo Ayala’s visit was short and sweet for the Eugene Emeralds. After suiting up for the Emeralds opening night at PK Park, Ayala put on a hitting clinic in batting practice, showing fans why he is the 5-time homerun champion.  This guy can literally do it all. Not only did he throw out the first pitch, but he also had time to sign autographs mid game, take pictures with fans, and even announce the Boise Hawks lineup.

 Domingo was very laid back when he heard the news from Ems Manager Pat Murphy that he would be moved up from Rookie Ball. “I thought it maybe be a week or maybe two, but it no surprise me that it happen sooner,” Ayala said.

Ayala’s brief appearance captivated the attention of the local media, as evidenced by this story that ran on KEZI News. And with good reason, as this guy is one of the most outsized characters to ever (almost) play in the Northwest League.

And speaking of characters, or in this case the limited use of them, the Lehigh Valley IronPigs paid tribute to Twitter as part of their recent “Social Media Night.” Players wore Twitter-themed jerseys, one of which was signed by the team and auctioned off through the micro-blogging website. Fan tweets were displayed on the videoboard throughout the game, and the elusive “Twitter Bird” was even in attendance.

In the next picture #PIGSAFE would have been a more appropriate hashtag.

Jerseys were auctioned off after the game, with the winning bidders getting to meet the player who had worn it.

And, finally, the elusive Twitter bird.

I”ll close the blogging week by mentioning that the State College Spikes asked fans to submit “Weiner Pics” during Monday’s game.

And, wouldn’t you know it? One fan was brave enough to do so. That’s new frankfurter mascot “Colonel Mustard,” barely visible through the fuzz.

And despite my constant focus on such lowbrow material, I’d like to reiterate once again that I remain committed producing quality articles as well. Please check out this piece on baseball’s longest game, and let me know what you think.

benjamin.hill@mlb.com

twitter.com/bensbiz

A Leader Among Followers

telegram.JPGAt this juncture in the space-time continuum, nearly everyone agrees that proactive social media engagement is crucial to a team’s operation.

But how, exactly, to engage?

One Minor League team that has been leading the virtual charge is the Fresno Grizzlies. The team has held innovative “Tweet-Up” promotions in each of the last two seasons (which were summarily copied by parent club the San Francisco Giants), and this past week they enticed fans to join them on Twitter by staging a drawing for Hot Stove Dinner tickets that was only open to new followers.

This most recent effort made the Grizzlies the first team in the Pacific Coast League to eclipse the 5000 followers milestone, and to celebrate they’re offering an exclusive ticket deal. Sez the team:

The package includes a Field Box seat for all four games of opening weekend…as well as aThumbnail image for Thumbnail image for fresno g.jpg number of special perks.
In addition to the tickets, fans will also get a pregame, behind-the-scenes tour of the ballpark on Friday, a pregame catch on the field on Saturday, and a post-game photo in the dugout on Sunday all for just $40. The tickets alone are a $64 value, and the special ballpark experiences are available only through this ticket package.

I spoke with Grizzlies media relations director Noah Frank, who remarked that “We’re always looking for new ways to keep people tuned in, and this is a great way to get info to our fans.”

pcl.jpgIt’s also a great way to maintain a rivalry, as the Grizzlies recent Twitter surge gave them more followers than previous PCL leader the Reno Aces.

“With a new ballpark and a new team, [the Aces] started with a lot of momentum. But we pride ourselves at being at the forefront and we’re coming on strong,” said Frank.

While that’s exceedingly mild as trash talk goes, it’s good enough for me. Your move, Reno!

Another excellent social media initiative, and one that I’ve written about before, was the Durham Bulls’ fundraising drive on behalf of the Durham Literacy Center. The team, which donated $1 to the center for every new fan they acquired on Facebook, announced today that $2000 was raised.

This idea is simple and easily adaptable, and I will be a crestfallen blogger if no other teams follow suit. Get to copying!

And, of course, let me know what YOU have been up to when it comes to social media initiatives. In the meantime, I’ll be stressing over the fact that this post didn’t have any good jokes (me to jokes: “I can’t live, if living is without you.”)

benjamin.hill@mlb.com
twitter.com/bensbiz

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