Results tagged ‘ The Club ’

On Innovations and Litigation

I don’t particularly feel like writing about hamburgers today and, hopefully, you’re not in the mood to read about them. Instead, let’s turn our collective attention to an unprecedented-in-MiLB social media innovation. The Reno Aces, otherwise known as the biggest little team in the PCL, have launched “The Club.”

Just for you, only the choicest of press release excerpts:

The Reno Aces Baseball Club today will launch The Club, a new program that rewards fans for game attendance and social media posts about the ballclub….

Participating fans will be able to earn points for checking in at the ballpark on Foursquare, liking the Aces’ posts on Facebook, and re-tweeting the Aces or using special hashtags on Twitter. Fans will also earn points for posting photos from Aces Ballpark to the photo-sharing site CrowdCameo…..

At the end of each homestand, one lucky fan will win a game-worn Aces jersey. At the All-Star Break, one fan will win tickets to the 2013 Triple-A All-Star Game and the 2013 Triple-A Home Run Derby, to be held in Reno next summer. At the end of the season, one lucky fan will win four Infield Reserved season tickets for the 2013 season, including tickets to the All-Star festivities. Fans will also have the chance to win seat upgrades, player-autographed items and other prizes throughout the season.

Archie is totally on board with all of this (photo: David Calvert/Reno Aces)

Points can be accumulated in a number of ways, and at varying levels (10 points for inviting friends to play, 100 for tweeting with a Reno Aces hashtag, 250 for checking in at a game on FourSquare, and so forth and so on). Read the FAQs HERE.

And congrats to current leader Dwayne Jones, who as of this writing has accumulated 38,490 points. That’s a lot of Minor League Baseball-related social media engagement! I can relate.

In other news of an anomalous variety, a press release landed in my inbox last week announcing the following: “Zooperstars! Successfully Defends Its Intellectual Property Rights”

Chances are that if you’re reading this blog then you’re familiar with the Zooperstars! (exclamation mark theirs, not mine). They are a traveling crew of pun-happy inflatable characters, who over the years have become one of the best known touring acts in the Minors. Here’s a shot of Harry Canary, taken last season while I was visiting the Tucson Padres.

Here’s what went down:

ZOOperstars! Inc. today announced that it has successfully defended its intellectual property rights against Inflatamaniacs LLC, a company which was created by a former ZOOperstars! employee. ZOOperstars! is an entertainment company that performs comedic choreographed routines at sporting and other special events around the world.

In April 2011, ZOOperstars! filed a lawsuit against Inflatamaniacs in federal court in Louisville, Kentucky, alleging that Inflatamaniacs created a knock-off act to unfairly compete with ZOOperstars!, infringed on ZOOperstars!’ intellectual property, and used both its website and You Tube to deliberately attempt to confuse and mislead customers and fans about the company’s relationship to ZOOperstars!.  In the agreement finalized last month, Inflatamaniacs agreed to make monetary payment to ZOOperstars! and agreed to stop using ZOOperstars!’ trademarks on its website, on You Tube, and during its public performances.  In addition, Inflatamaniacs agreed to stop performing several of ZOOperstars!’ signature routines which ZOOperstars! alleged were nearly exact replicas of its routines.  In exchange, ZOOperstars! agreed to dismiss its lawsuit, though it fully intended to pursue the lawsuit to final judgment.

Interesting stuff. I was thinking of tracking down one of the Zooperstars! for an exclusive interview, but then thought better of it.

There but for the grace of God go I.

benjamin.hill@mlb.com

twitter.com/bensbiz

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