Results tagged ‘ Tri-City ValleyCats ’
But baseball does not rest, so neither shall I. Instead, let me bring you a story that tugs at the heartstrings while also serving as an effective and highly creative example of effective guerrilla marketing.
Today, the Tri-City ValleyCats disseminated the following information:
[The ValleyCats] have
announced the adoption of former Albany River Rats American Hockey
League mascot, Rowdy The Rat. He will be formally introduced on June
18th when the ValleyCats take on the Connecticut Tigers on Opening Night
at Joseph L. Bruno Stadium.
Rowdy, who has made his home in Albany since 1993, was left behind when
the Albany River Rats franchise announced its relocation to Charlotte,
North Carolina, following the conclusion of the 2009-2010 season.
Here is Rowdy with his new family: (photo lifted from HERE)
In order to build up interest and intrigue regarding the outcome of this ultimately heartwarming tale, the ValleyCats produced a series of anonymous online videos that incorporated local sponsors, media partners, and non-profit organizations.
These videos are genuinely moving, and resulted in some always-coveted “buzz” leading up to the big announcement.
Rowdy Says Goodbye
Rowdy’s Down and Out
A Very Special episode of Pet Connection
All Is Revealed
So all is now well, with Rowdy the newest member of the ValleyCats family. The team even has the adoption papers to prove it.
Today I must draw my readers’ attention to my Minoring in Business “cover” story, which features the Holiday Wish Lists of 20 (!) Minor League teams.
Folks, this is the kind of content you just can’t find anywhere else, so I hope you appreciate it. I could just as easily be getting paid to write literary essays on the cultural effects of 21st-century social isolation for Harper’s, you know. Lewis Lapham is constantly badgering me to do this.
But, no. The Minor Leagues are my calling, so I must answer the call. Therefore, revel in today’s article, which is chock-full of interesting Holiday requests. There is currently a poll on the MiLB.com homepage, asking fans to vote on their favorites. Your choices include three masterpieces of the Minor League Holiday Poetry genre (Huntsville, Toledo, Quad Cities), as well as a handwritten mascot letter (West Michigan) and a superb doctored photo (Tri-City ValleyCats).
And I may as well get in on the act as well, and post a Holiday Wish List for this here blog. I refuse to address it to anyone in particular, but I nonetheless believe these things will happen as a result of positive karmic repercussion. I give, so that I may get. Here are the two things that I want:
– More readers! The numbers have been really strong lately, especially for the offseason, but there is still plenty of room for growth. I feel that the subject matter has appeal far beyond “the industry” and Minor League Baseball superfans. The culture and atmosphere of a Minor League Baseball stadium reflects the culture and atmosphere of the community in which it is located. Taken together, these community portraits represent and reflect American culture.
To summarize, and tone down the pretention a notch (sorry Lewis): Minor League Baseball IS America.
– More feedback! There has been a nice uptick in comments as of late, and I routinely receive emails from front office folks and fans alike. But…more please! I’ve said it before, and I’ll say it again: this blog is a two-way street. The content will only ever be as good as what I am provided with by my readers.
So get in touch, for any reason at all:
The New York Penn League’s Tri-Cities ValleyCats haven’t even begun their 2008 campaign, but they’ve certainly set themselves up to have a good one.
Astute readers of this fine blog will recall that the club prides itself on one of the more consistently surreal game presentations in the Minors, and that their 2008 promo schedule is highlighted by mayoral bobbleheads. And now, comes this:
TROY SUMMER STICKBALL TOURNAMENT
TROY, NY – Stickball is returning to the city
streets this summer. An estimated fifty teams of six players each will
participate in a September tournament, with all proceeds going to charity. “We
are taking a game that people played in this neighborhood growing up and
bringing back this recreation to raise funds for youth programs in Troy,” said
Rocco DeFazio, founder of the Friends of Little Italy.
This is a great idea, and makes me wish that I lived close enough to the Tri-Cities area to be able to participate in this tournament. I am also heartened by the fact that the tournament’s spokesman is named “Rocco DeFazio”. That sounds like the sort of guy whose association with stickball goes back to the days of the Brooklyn Dodgers (that’s a lazy assumption, yes, but lazy assumptions make life a whole lot easier).
Want some more details?
The sport of
stickball, which is most popular in Northeastern urban centers, is played using
a broom handle that acts as a “bat” and a rubber ball, sometimes referred to as
a “spaldeen”, or “pinky”…On September
12, the stickball tournament will commence. Two days later, a champion will be
crowned. Teams will participate in a double-elimination contest that will take
place throughout several sites in the downtown area with the Troy
Marketplace in Little Italy serving
as the event’s “home field.”
Here’s hoping that this tournament becomes an annual tradition. In this day of Xbox, DirecTV, iPods and other time-consuming and grammatically-challenged technological innovations, it is often necessary to take a step back in time in order to be reminded as to why we all fell in love with baseball in the first place.
A broom handle and rubber ball > playing MLB 2008 on your mobile phone.
Upon checking my email this morning, I discovered a 1-2 punch of interesting promotional information. Let us now ease ever-so-gently into the weekend by perusing these bits of notable Minor League happenstance:
Tri-City ValleyCats Release Promotional Schedule — Regular readers of this “Pro” blog will remember the ValleyCats from this post, when Assistant General Manager Vic Christopher shed some light on the team’s promotional strategies. It was an illuminating window into a surrealist, Dada-esque world in which Deer/Banana hybrids comfortably shared the spotlight with Vespa-riding chickens. Well, today, the short-season ballclub released its 2008 promotions schedule. Highlighting the season’s giveaways are a series of Mayoral bobbleheads, in which each of the Tri-Cities will be represented: Albany’s Jerry Jennings on June 30, Troy’s Harry Tutunjian on July 9, and Schenectady’s Brian Stratton on July 28.
Also of note in Tri-City: World’s Largest Spiedie on June 29, April Fools Day in July on July 1 (comedians in the concourse!), and Pappy Southpaw’s 99th Birthday on July 13.
Stop Talking About the Distant Future! — Uh, okay. Well, how about a little info on what is happening in Altoona this evening? That work for you? Great. Check this out:
It’s Salute to Tools Night! I cannot resist the urge to quote from the press release, so here it goes:
“A double entendre will be at work as the Curve not only honor
everything on your dad’s work bench from hammers and nails to screwdrivers and
“T” squares, but also will poke fun at famous people who are “tools”, described
by ‘Urban Dictionary’ as ‘someone always trying too hard to fit in, and because
of this, never will.'”
You want more? You get more!
“Fans will be enlightened with a plethora of tool trivia, for example, in
England, the wrench is called a spanner and was patented in 1835 by Solymon
Merrick…In addition to apparatus-type tools, the human-type tools
will also be featured on Friday. Former Miami Dolphins and current University
of Alabama head football coach Nick Saban, who this year equated
consecutive losses by his Alabama football team to Pearl Harbor and the
September 11th Attacks, will be among the evening’s honorees.”
For even more promos to look forward to this weekend, click here. Thanks, everybody.