Results tagged ‘ Twitter ’
As of this exact moment in time, I am being on followed on Twitter by 1652 hardy souls (and the occasional hardy spambot). I am grateful for each and every one of these individuals — especially the ones that possess sentience — but more are wanted and needed.
After all, I’m doing my best to document the best and brightest (not to mention the surrealest and strangest) that Minor League Baseball has to offer. This meticulous chronicling of a nationwide network of 160 distinct sporting entities is of interest to more than 1652 people. Of this I am sure.
Here’s one way to increase the ranks: give away Minor League memorabilia! As a result of my extensive travels (and more are coming soon!), I am awash in the stuff:
And now it’s time to give it away! Over the next month,@MinorLeagues (the official Twitter account of Minor League Baseball) and @BensBiz (yours truly) will be distributing this accumulated souvenir bounty to our loyal followers. It will start next Friday (March 16th), and run each Friday thereafter. Here’s how it will work.
1. Follow @MinorLeagues and @BensBiz on Twitter
2. Look for the following tweet, which will be posted each day of the contest at 2 p.m. ET: “It’s MiLB giveaway time! Must be following @MinorLeagues and @BensBiz to win! Click here for official rules.”
3. This tweet will be followed by another tweet, posing a question along the lines of the following: “What is your favorite Minor League logo and why? Respond to @BensBiz and @MinorLeagues to be eligible to win a prize.”
4. Those who respond to the question posed in the tweet (and are following both accounts) will be then entered into a drawing to win that day’s prize. As to what that could be — well, who knows? An Inland Empire 66ers Snuggie? An Iowa Cubs t-shirt? A Charleston RiverDogs knit cap? These are the sort of things that most people only dream of owning, and we are here to make your dreams come true.
So that’s the gist of it — a simple way to systematically distribute Minor League swag across the land, while gaining followers at the same time. What’s not to like?
And, teams — going forward @BenzBiz and @MinorLeagues would be delighted to promote your unique giveaway items and merchandise. Simply send a sample to MiLB.com HQ (address provided upon request). I’ll take pictures of it (maybe even make it my Twitter avatar pic for a few days), and then we’ll give it away in an manner similar to the one outlined above.
And while all of this is going on, I’ll be busy plotting my 2012 Minor League road trips. Rest assured that these travels will quickly replenish my MiLB souvenir supply, so that the entire process can begin again.
It’s a beautiful thing.
It is of course not something that I can control, but I’ve received several complaints this offseason regarding the relative paucity of new logo unveilings.
And, indeed, times have been tough (especially when compared to a particularly fertile 2010-11). This year’s crop has been limited to the Daytona Cubs, new franchises in Pensacola and Grand Junction, and two Blue Jays affiliates (Dunedin and Bluefield) who responded to changes made by the parent club. The rest have been anniversary marks, All Star Games logos, and various subtle tweaks.
But if it’s logos you want and logos you demand, I’ll do my best. For example, the Billings Mustangs recently unveiled a logo celebrating 60 seasons of professional baseball.
In honor of the club’s 60th Season, the Mustangs, in association with Studio Simon, have developed a 60th Season commemorative logo, which will be featured on multiple applications and platforms throughout the season. The logo will serve as a sleeve patch for both the home and road jerseys, and it will also be available on team merchandise and souvenirs.
Keep in mind that there have been a few small gaps in Billings’ baseball history, which is probably why the words “Since 1948″ don’t appear on the logo. That would be confusing, as would the slogan “Celebrating 60 Mostly Consecutive Years of Baseball Since 1948.”
The Rancho Cucamonga Quakes will be sporting new uniforms in 2012, and it’s easy to find “fault” with them. The logo remains the same, but the team is emphasizing its affiliation with the (relatively) nearby Los Angeles Dodgers.
Arguably the most noticeable change will take place on the numbers in the uniform, as the 2012 uniforms will feature the Quakes’ customary “fault line” running through the middle of each digit, giving it a unique and truly “Quake” look.
An addition to the 2012 uniform will feature a red number on the lower left-half on the front of the jersey, which is also a popular feature of the current Dodgers’ uniform.
Quakes’ jerseys will have sleeves in 2012, a change from the sleeveless style worn in years past. The jersey will no doubt be “Dodgerized”, as the left sleeve will feature the traditional “LA” logo.
Missing from the pants this year will be any piping down the sides, as the new pants will be solid white, also emulating that of the Dodgers’ home pants.
I’ve put my weekly Twitter Round-Up on ice for a bit, as I’m not sure if people were getting/enjoying the concept. But I remain committed to that form of social media, and hope that @BensBiz slow march to 1500 followers transitions into a tidal wave to 10 million. I mean, let’s be honest here, I’m worthy of far more followers than I have.
One new Twitter account that should be of interest to readers of this blog is @milbstaffprblms — a compendium of, you guessed it, Minor League staff problems. A few samples:
the shoes under your desk covered in orange clay and the mildewy smell that accompanies them
I would like to note that I am not the one running this account, despite my (subtle) presence in the @milbstaffprblms avatar.
Update! And, wouldn’t you know it, @broadcastrprobs has now emerged. Follow that one too!
Let’s end the week, as we often do, with a video. This one hails from Tennessee, land of the Smokies, and is to be lauded for its commitment to absurdity. (Another Update! Episode Two of the McGinty and Cunningham series is out, and can be viewed HERE.
Commitment to absurdity: a Ben’s Biz Blog guiding principle since 2007. Thanks for reading.
My recent post on the Lake Elsinore Storm experience included many photos, including shots of the team kitchen as well as the easily-angered Grounds Crew Gorilla. But never did it occur to me that I’d soon be posting a photo of the Gorilla in the team kitchen.
And yet here we are:
For reasons unknown and perhaps best left unexplained, the Grounds Crew Gorilla has gotten into the international youth fad known as “planking.” The Storm have posted a photo set on Facebook entitled “Gorilla Planks the Diamond.” Here’s a few more:
The word plank brings to mind nautical discipline which brings to mind John Paul Jones, the “father of the American Navy” but also the name of the bass player in Led Zeppelin.
And here we are. Yesterday was the West Michigan Whitecaps’ second annual “Led Zeppelin Night”, Led Zeppelin II as it were.
And when it came to theme jerseys, the song remained the same. Once again, the team took the field in these:
The Whitecaps have also done “Pink Floyd Night”, and other bands that have been celebrated in such a fashion around the Minors include the Grateful Dead, Beatles, and Rolling Stones.
This leads me to make the following demand, which like all my demands will be aggressively ignored.
Nonetheless: Do a Creedence Clearwater Revival Night! CCR are easily one of the greatest rock bands of all time and deserve Minor League Ballpark immortalization.
Abbreviations such as “CCR” are prevalent on Twitter, a mode of communication that encourages extreme brevity. And as part of the Lehigh Valley IronPigs “Social Media Night”, the team will be wearing the first Twitter-themed jerseys in Minor League Baseball history.
As part of the promotion, the team is asking fans to change their Twitter and/or Facebook profile pics to the following image:
Those who do so will be eligible to win game tickets and an autographed Ryne Sandberg baseball.
Let me close with a final demand — Read Crooked Numbers!!!
It would mean a lot to me if you did so. I spend way too much time on that column, but it’s a labor of love.
Opening Day in the Minors is here at last, and I think we can all raise a glass to that.
anxiety-reducing celebratory libations can wait until later, for right now there’s business to attend to. For starters, the first “Promotion Preview” column of the season premiered today. Here’s how it looks on the home page of MiLB.com:
As I hope you are aware, “Promotion Preview” is a weekly in-season column that highlights the 10 “best” promotions of the upcoming week. I started writing it in 2006, quite by accident, and it is what has led to this niche that I now call my own. Of course, I implore everyone to get in touch with their best and most creative promotions, so that I may (possibly) include it in the column.
This week includes 3D scoreboards, snowman destruction, DIY bobbleheads, weather-related contests, pigs ON a blanket, and a lot more. Get in touch with what I’ve missed/what you don’t want me to miss.
But with the season starting today, it is even more imperative that once again I draw your attention to “Crooked Numbers.” — a monthly column highlighting the most absurd and unlikely on-field, in-game happenings.
For this I rely greatly on broadcasters and other close observers. Did you see a pitcher notch four strikeouts in consecutive innings? A lumbering catcher hit two triples in a game after not hitting any in his entire career? A journeyman infielder switch teams between games of a doubleheader?
That’s the kind of stuff I’m looking for, the stranger the better but I want it all. I’m looking forward to hearing from you.
– And since games are now being played on a nightly basis, it’s worth bringing up a point that I raised on Twitter yesterday. Namely, that teams should have a separate Twitter account for in-game updates and news! This is because there are a lot of fans who are not interested in such minutiae, and will quickly become alienated and agitated by dozens upon dozens of tweets over a short amount of time (I know I am).
This is not just my opinion — I received a lot of feedback on this issue yesterday, with comments ranging from “Even in only 140 characters, you can usually tell it’s different people with different writing styles; there’s no consistency” to “in-game updates become clutter” to simply “with you 100% on that one.”
– I might as well keep this blog’s auto-didacticism feature on for a little while longer. Apologies in advance, but here goes nothing:
I probably spend more time reading Minor League Baseball tweets, Facebook posts, blogs, and press releases than anyone on the planet. Here are a few other recommendations/observations as we begin the 2011 season; sorry if I sound like a jerk.
2. Again for Twitter: Explain what you are linking to, and then link to it with a shortened URL. A tweet consisting simply of a massive URL is unclear, unprofessional and a waste of the precious little space one has on Twitter to communicate.
3. If you are posting on behalf of a team, speak for the entire organization. First-person is confusing and, again, unprofessional (ie TimbuktuTarantulas: I’m hungry good thing our GM buying us pizza 2day!!)
5. Speaking for myself: I’m MUCH more likely to read a press release in which the release is contained in the body of the email itself. Having to open a word document or PDF simply isn’t worth the effort sometimes, especially if its unclear what is contained therein.
6. And use BCC (as opposed to “CC”)! A press release that starts out by displaying 400+ email contacts looks unwieldy and compromises privacy.
The bottom line is that I’m really looking forward to what will transpire this season, and consider it a tremendous privilege to cover such an interesting, creative, and often brazenly ridiculous industry on a daily basis.
Show me what you’ve got!
Got a lot on the docket today, starting with an intriguing ticket offer from the Timber Rattlers of Appleton, Wisconsin: The team is offering complimentary ducats to the 400 “displaced Super Bowl attendees” who bought tickets to the game but were unable to watch due to a seating snafu.
The “Super Second Chance” offer is really only applicable to 399 fans, as Timber Rattlers box office manager Ryan Moede was among the “displaced.”
Hopefully the aggrieved individuals in question take advantage of the offer, as it could be the first step toward overcoming the unimaginable trauma they were forced to endure.
But those lucky enough to actually have seats at sporting events now have incentive to tell the world. At least if said seats are located within Waterfront Park in Trenton.
The Trenton Thunder announced their “Tweet Your Seat” promotion yesterday, an initiative that comes equipped with its own URL (tweetyourseat.net). On game days, fans can “Tweet Their Seats” for a chance to win a gift card to the nearby Nassau Inn. Declares the organization:
Include your seat location, tag BOTH the Trenton Thunder and Nassau Inn in your tweet or status update and use the hashtag”#TweetYourSeat”.
We’ll pick one winner and deliver the gift card to their seat during the game! We’ll also post the winner’s name and/or twitter handle on this page….The contest opens at 10am on every game day and runs right up until the first pitch of the game.
This is the first time I’ve seen such a promo in the Minors, but I highly doubt it will be the last. It can easily be adapted to any market, and should help teams build social media followings for both themselves and the sponsor.
Moving from hi-tech to low, details regarding the 16th Annual Rickwood Classic were announced yesterday. The host Birmingham Barons will take on the Chattanooga Lookouts, with both teams wearing 1961-era uniforms. Hall of Famer Gaylord Perry will be the VIP Guest of Honor.
As you’ll no doubt recall, Rickwood Field is the oldest stadium in all of professional baseball. Last year, the Classic was named the top promotion in all of Minor League Baseball.
I’m not sure what the weather’s like in Alabama right now, but in Northwest Arkansas things have been unprecedentedly frigid. Check out Arvest Ballpark, home of the Naturals:
“No doubt about it,” writes Naturals marketing and public relations manager Frank Novak. “I think the people of Northwest Arkansas are ready for some baseball.”
Yesterday, the people of Earth were ready for love, and Minor League mascots across the land helped to deliver some. This picture shows Bernie of the Inland Empire 66ers with some new friends he made.