Results tagged ‘ Twitter ’
Opening Day in the Minors is here at last, and I think we can all raise a glass to that.
anxiety-reducing celebratory libations can wait until later, for right now there’s business to attend to. For starters, the first “Promotion Preview” column of the season premiered today. Here’s how it looks on the home page of MiLB.com:
As I hope you are aware, “Promotion Preview” is a weekly in-season column that highlights the 10 “best” promotions of the upcoming week. I started writing it in 2006, quite by accident, and it is what has led to this niche that I now call my own. Of course, I implore everyone to get in touch with their best and most creative promotions, so that I may (possibly) include it in the column.
This week includes 3D scoreboards, snowman destruction, DIY bobbleheads, weather-related contests, pigs ON a blanket, and a lot more. Get in touch with what I’ve missed/what you don’t want me to miss.
But with the season starting today, it is even more imperative that once again I draw your attention to “Crooked Numbers.” — a monthly column highlighting the most absurd and unlikely on-field, in-game happenings.
For this I rely greatly on broadcasters and other close observers. Did you see a pitcher notch four strikeouts in consecutive innings? A lumbering catcher hit two triples in a game after not hitting any in his entire career? A journeyman infielder switch teams between games of a doubleheader?
That’s the kind of stuff I’m looking for, the stranger the better but I want it all. I’m looking forward to hearing from you.
— And since games are now being played on a nightly basis, it’s worth bringing up a point that I raised on Twitter yesterday. Namely, that teams should have a separate Twitter account for in-game updates and news! This is because there are a lot of fans who are not interested in such minutiae, and will quickly become alienated and agitated by dozens upon dozens of tweets over a short amount of time (I know I am).
This is not just my opinion — I received a lot of feedback on this issue yesterday, with comments ranging from “Even in only 140 characters, you can usually tell it’s different people with different writing styles; there’s no consistency” to “in-game updates become clutter” to simply “with you 100% on that one.”
— I might as well keep this blog’s auto-didacticism feature on for a little while longer. Apologies in advance, but here goes nothing:
I probably spend more time reading Minor League Baseball tweets, Facebook posts, blogs, and press releases than anyone on the planet. Here are a few other recommendations/observations as we begin the 2011 season; sorry if I sound like a jerk.
2. Again for Twitter: Explain what you are linking to, and then link to it with a shortened URL. A tweet consisting simply of a massive URL is unclear, unprofessional and a waste of the precious little space one has on Twitter to communicate.
3. If you are posting on behalf of a team, speak for the entire organization. First-person is confusing and, again, unprofessional (ie TimbuktuTarantulas: I’m hungry good thing our GM buying us pizza 2day!!)
5. Speaking for myself: I’m MUCH more likely to read a press release in which the release is contained in the body of the email itself. Having to open a word document or PDF simply isn’t worth the effort sometimes, especially if its unclear what is contained therein.
6. And use BCC (as opposed to “CC”)! A press release that starts out by displaying 400+ email contacts looks unwieldy and compromises privacy.
The bottom line is that I’m really looking forward to what will transpire this season, and consider it a tremendous privilege to cover such an interesting, creative, and often brazenly ridiculous industry on a daily basis.
Show me what you’ve got!
Got a lot on the docket today, starting with an intriguing ticket offer from the Timber Rattlers of Appleton, Wisconsin: The team is offering complimentary ducats to the 400 “displaced Super Bowl attendees” who bought tickets to the game but were unable to watch due to a seating snafu.
The “Super Second Chance” offer is really only applicable to 399 fans, as Timber Rattlers box office manager Ryan Moede was among the “displaced.”
Hopefully the aggrieved individuals in question take advantage of the offer, as it could be the first step toward overcoming the unimaginable trauma they were forced to endure.
But those lucky enough to actually have seats at sporting events now have incentive to tell the world. At least if said seats are located within Waterfront Park in Trenton.
The Trenton Thunder announced their “Tweet Your Seat” promotion yesterday, an initiative that comes equipped with its own URL (tweetyourseat.net). On game days, fans can “Tweet Their Seats” for a chance to win a gift card to the nearby Nassau Inn. Declares the organization:
Include your seat location, tag BOTH the Trenton Thunder and Nassau Inn in your tweet or status update and use the hashtag”#TweetYourSeat”.
We’ll pick one winner and deliver the gift card to their seat during the game! We’ll also post the winner’s name and/or twitter handle on this page….The contest opens at 10am on every game day and runs right up until the first pitch of the game.
This is the first time I’ve seen such a promo in the Minors, but I highly doubt it will be the last. It can easily be adapted to any market, and should help teams build social media followings for both themselves and the sponsor.
Moving from hi-tech to low, details regarding the 16th Annual Rickwood Classic were announced yesterday. The host Birmingham Barons will take on the Chattanooga Lookouts, with both teams wearing 1961-era uniforms. Hall of Famer Gaylord Perry will be the VIP Guest of Honor.
As you’ll no doubt recall, Rickwood Field is the oldest stadium in all of professional baseball. Last year, the Classic was named the top promotion in all of Minor League Baseball.
I’m not sure what the weather’s like in Alabama right now, but in Northwest Arkansas things have been unprecedentedly frigid. Check out Arvest Ballpark, home of the Naturals:
“No doubt about it,” writes Naturals marketing and public relations manager Frank Novak. “I think the people of Northwest Arkansas are ready for some baseball.”
Yesterday, the people of Earth were ready for love, and Minor League mascots across the land helped to deliver some. This picture shows Bernie of the Inland Empire 66ers with some new friends he made.
First, thanks to everyone who is now following me on this thing known as “Twitter”. I’ll do my best to stay active, and I welcome feedback and suggestions of all kinds at any time. I somewhat like Twitter’s concept, in which an idea or thought must be conveyed in 140 characters or less. One must get to the point as quickly as possible. Unlike, say, this paragraph.
Moving on, Jonathan Mayo has an interesting “Perspectives” piece on the recent launch of the Israeli Association of Baseball. Mayo notes that the fledgling league will try to follow the successful Minor League Baseball business model, in which promotions are key. As to what promotions might work in Israel, Mayo suggests a Golda Meir bobblehead. That’s pretty good, but if anyone has any other suggestions then please feel free to leave a comment. Me? I got nothin’
Finally, I am pleased to announce that one of the honored guests at the Missoula Osprey’s Hot Stove Dinner is none other than backstop-turned-knuckleballer Houston Summers. As some of you may know, Houston was the winner of 2007’s inaugural “Minors Moniker Madness” competition. Surely, this was one of the most ridiculous (yet entertaining) features that has found its way onto MiLB.com, and we had a lot of fun putting it together. I would like to think that Houston’s presence at the Hot Stove Dinner is at least somewhat attributable to the notoriety he achieved on our site.
Unlikely, I know…but I must compensate for my own lack of success by taking undeserved credit for the achievements of others. It’s the American way!
I have weighed in on the issue several times, most notably here and here. What I have heard time and time again from those who work in Minor League front offices is this — while there are significant worries regarding the ability to attract and retain sponsors, attendance figures should remain strong. In fact, some teams are counting on an increase in ’09, due to the fact that Minor League Baseball offers an unparalleled bang for the buck.
Some teams are doing everything they can to drive this point home — teams like, oh, I don’t know, the Greensboro Grasshoppers. On Feb. 28th, the club will be staging “Tickets On Sale Day.” Admittedly, this is probably the most boring name for a promotion that I have ever come across. But the deal being offered is phenomenal — in recognition of the team’s fifth season, ALL seats to ALL games during the 2009 season will be sold for $5 each. Running concurrently with this sale will be the third annual Hoppin’ Fun Yard Sale, featuring all manner of team merchandise as well as vendors from within the community.
The bottom line is that events such as “Tickets On Sale Day” make it startlingly clear that Minor League Baseball is a bargain. $5 is about half the cost of a movie ticket, but it will provide access to so much more.
I am a New York City resident, where $5 bargains are few and far between. The best deal that I am currently aware of is the shot and beer special at Zablozkis in Brooklyn. I like to take advantage of this because the bar has a Sopranos pinball machine in the back, where I can play undisturbed for long periods of time. Yes, I am currently making the most of my life.
Moving On…I am usually wary and vaguely hostile towards new technological innovations, so it was with some trepidation that I signed up for Twitter yesterday. But if this allows me to stay in touch and communicate with readers in a quick and casual fashion, then I’m all for it. Check it out here:
In additional “housekeeping” news, I have added four new blogs to the link section. They are:
— The Watson Files — News, notes, and observations from Fort Wayne Tin Caps broadcaster Dan Watson.
— Senators Fans Unite — Harrisburg fan blog.
— Will Inman — San Diego pitching prospect tells some
— Shawn Haviland — From the Ivy Leagues to MLB
Am I missing anything? If so, email firstname.lastname@example.org